The Sonic Drink Remix Campaign Stars Four Musicians
Michael Hemsworth — July 18, 2023 — Marketing
References: sonicdrivein & chewboom
The Sonic Drink Remix campaign is being run by the QSR brand as a way to encourage fans to try out a new refreshment this summer that's inspired by one of their favorite artists.
The campaign sees a range of musical artists sharing their favorite drink combinations that fans can order at a participating location. This includes JP Saxe, Kelsea Ballerini, Lainey Wilson and Metro Boomin whose drink remixes include the Mango Slush with Nerds Candy, Ocean Water with Blue Raspberry and Lime, Sprite Zero with Strawberries and Sugar-Free Peach and Lemonade with Strawberries and Vanilla, respectively.
The Sonic Drink Remix campaign is running at more than 3,500 locations across the US and is seeing the brand encourage fans to share their favorite recipe using the hashtag #SonicDrinkRemix.
Image Credit: Sonic
The campaign sees a range of musical artists sharing their favorite drink combinations that fans can order at a participating location. This includes JP Saxe, Kelsea Ballerini, Lainey Wilson and Metro Boomin whose drink remixes include the Mango Slush with Nerds Candy, Ocean Water with Blue Raspberry and Lime, Sprite Zero with Strawberries and Sugar-Free Peach and Lemonade with Strawberries and Vanilla, respectively.
The Sonic Drink Remix campaign is running at more than 3,500 locations across the US and is seeing the brand encourage fans to share their favorite recipe using the hashtag #SonicDrinkRemix.
Image Credit: Sonic
Trend Themes
1. Musical Artist Collaborations - QSR brands can collaborate with musicians to create customized drink combinations, providing customers with unique and exciting beverage options.
2. Social Media Promotion - Companies can leverage social media platforms and hashtags to engage with fans and encourage them to share their own creative versions of branded products.
3. Refreshment Innovation - QSR brands can experiment with new flavor combinations and ingredients to create refreshing and novel beverage options for their customers.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR brands can use collaborations and customized drink creations to stand out in a competitive market and attract new customers.
2. Social Media Marketing - Companies specializing in social media marketing can help brands create successful campaigns that leverage fan engagement and user-generated content.
3. Beverage Industry - Innovative beverage companies can explore new flavor profiles and collaborations with artists to create unique and trendy drink offerings.
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