This Never Happened is a Music Event Series and Festival Concept
References: untitledgroup.au
While digital technology continues to implement itself more securely in people's lives, some event organizers are looking for ways to avoid it—the phone-free festival is a great example of these efforts. This Never Happened is a music event series and festival concept created by American DJ and producer Lane 8. In July 2023, the event was held in Melbourne, Sydney, and Brisbane and featured global talent such as Le Youth, PARIS & Sultan + Shepard.
The phone-free festival aims to create unique and immersive experiences for attendees by encouraging them to be fully present in the moment and connect with the music and each other, free from distractions brought on by social media connectivity.
Shows like this are increasingly gaining popularity as they place more focus on the music and fostering a sense of community.
Image Credit: This Never Happened
The phone-free festival aims to create unique and immersive experiences for attendees by encouraging them to be fully present in the moment and connect with the music and each other, free from distractions brought on by social media connectivity.
Shows like this are increasingly gaining popularity as they place more focus on the music and fostering a sense of community.
Image Credit: This Never Happened
Trend Themes
1. Phone-free Festivals - Phone-free festivals are gaining popularity as they prioritize music and community interaction over digital distractions.
2. Immersive Experiences - Organizers are creating immersive experiences at festivals by encouraging attendees to be fully present in the moment and connect with the music and each other.
3. Social Media Detox - The phone-free festival trend is driven by the desire to disconnect from social media and enjoy real-life interactions.
Industry Implications
1. Music Events - The concept of phone-free festivals presents an opportunity for music event organizers to create unique experiences that prioritize the music and foster a sense of community.
2. Entertainment - The rise of phone-free festivals highlights an opportunity for the entertainment industry to promote offline engagement and provide immersive experiences.
3. Technology - As phone-free festivals gain popularity, there is a potential disruption for the technology industry, as organizers look for innovative solutions to manage digital distractions at events.
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