June 2023 brings forth impactful social good trends that address important issues and promote inclusivity. Africa Creative launches a campaign to raise awareness about kidney diseases among trans women in Brazil, offering Truccs as a healthier alternative for concealing the genital area. This campaign aims to reduce health risks and promote well-being by addressing the damaging practices resulting from prevalent violence.
Kiehl's, the renowned skincare brand, participates in Pride month by hosting a pop-up event at Toronto's Stackt Market. This event serves as a platform for education, creativity, and unity, aligning with the spirit of LGBTQ+ pride and solidarity. Through a collaboration with Stackt Market and The Get REAL Movement, Kiehl's introduces a limited edition Ultra Facial Cream, with a portion of the sales directly supporting The Get REAL Movement's efforts to combat discrimination and bullying against the 2SLGBTQ+ community in various settings.
These June 2023 social good trends exemplify the power of creative initiatives in driving positive change and fostering inclusivity. Africa Creative and Kiehl's demonstrate their commitment to social responsibility and the betterment of society by raising awareness, supporting community-specific needs, and partnering with non-profit organizations.
Top 30 Social Good Trends in June

30
Spelling-Error Campaigns
Jimmy Dean's Breakfast Ads Help Child Literacy with Misspelling Scramble

29
Plastic-Free Laundry Bundles
Superbee's Eco Laundry Kit Features Sustainable Cleaning Essentials
28
Marine Plastic Cleanup Initiatives
The Ocean Cleanup Interceptor 020 Will Be Deployed in Indonesia
27
Premium AI-Powered Education Apps
Duolingo Max is a New Subscription Tier Powered by Generative AI
26
Tortoise-Saving Glasses Capsules
GlassesUSA.com Launches Exclusive 'Save The Tortoise Collection'
25
Personalized Learning Desks
D2L Launched a Unique and Adaptable School Desk
24
AI-Powered Language Apps
Praktika.AI Helps Teach Languages with Customizable Avatars
23
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
22
Limited-Edition Pride Skincare
Kiehl’s Supports Pride with a Unique Collaboration
21
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
20
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
19
Personalized Language Education Apps
TalkPal Uses a Personable Approach to Language Learning
18
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
17
Indigenous Representation Campaigns
Change The Bill Aims to Have More Indigenous Representation
16
Kid-Friendly Houseplant Subscriptions
Horti's Debuts 'My First Plant' Subscription for Kids
15
Virtual Collaboration Services
Tangle is an All-New Collaboration Platform For Remote Work
14
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
13
Ukranian-Supporting Home Decor
The GUNIA Project Fuses Ukrainian Heritage with Modern Design
12
Esports BTEC Programs
VLUK Partners with Belong Gaming Arenas for an Esports BTEC Program
11
Student-Focused Hand Washing Ads
SC Johnson Professional Launches 'Happy Hands Contest'
10
Hand Hygiene Awareness Ads
Qatar's Ministry of Public Health Champions Hand Hygiene Awareness
9
Indian Hand Hygiene Ads
Himalaya Pure Hands launches #Saafhaathsekhaaiye Campaign
8
Vet-Targeted Hygiene Training
Byotrol Promotes Hygiene with Free Training for Vets
7
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
6
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
5
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
4
Hygiene-Focused Fundraisers
Claw Crew's Hygiene for Hope Drive Collects Items for Those in Need
3
Web3 Cybersecurity Initiatives
Hong Kong Debuts a New Metaverse Initiative for Security and Safety
2
City Cleaning Campaigns
Patna Launches Mission Chakachak to Target Unauthorized Garbage Dumps
1
Handwashing-Promoting Campaigns
The Karamoja Government Debuts the 'I Wash, You Wash' Campaign
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Thematic Denim Collections
Soorty's SS26 Collection Merges Innovation with Sustainable Practices
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Pride-Celebrating Jewelry Collections
Olaeda Partners with Jamie Pandit for a Unique Collection
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Pride-Inspired Safe Spaces
Sephora Launched 'Brave Spaces' in Honor of Pride
K-Pop-Approved Sun Care
Bioré UV x Stray Kids Bring Sun Protection to the Global Stage
Dark Aesthetic Floral Bouquets
UrbanStems Launched its 'Kill Them with Kindness Campaign'
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Immersive Night-Market Skincare Events
Glow Recipe Brings its Night Market Pop-Up to NYC
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Sensory Accessibility Programs
Lush Cosmetics Partners with KultureCity for a Pilot Program
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Pride Month Cosmetic Campaigns
Nivea Proud In Your Skin Was Created with PFLAG National
LEGO-Style Skincare Designs
Humanrace's LEGO Skincare Set Offers Playful Aesthetics
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Beauty Bodycare Partnerships
Sephora Has Teamed with the Brazilian Bodycare Brand Sol De Janeiro
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Pride Juice Packs
The Pressed Juicery Pride Pack Arrives in Time for Pride
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Emotional Health Cosmetics Initiatives
Tower 28 Debuts the 'It’s Okay To Be Sensitive Lip Kit'
Pride Month Technology Products
The Apple 2024 Pride Collection Boasts Neon Colors
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Health-Focused Youth Skincare
Revolution Skin Shares Age-Safe Solutions for Gen Z & Gen Alpha
Clinically-Supported Beauty Products
Kreyòl Essence Emerges as a Notable Player in Beauty
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Asian Heritage-Rooted Collabs
Sundae School X uka Unveil Limited-Edition Products and a Pop-Up
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Potent Science-Backed Skincare
Acure Skincare Debuted New Branding and Products for Spring
Summer Skincare Pop-Ups
The Sol De Janeiro Sol-Cial Club is a Free NYC Event
Collaborative Celebrity Denim Capsules
Khy's Drop 005 Brings an Assortment of Stylish Denim Pieces
Eid-Celebrating Personal Care Collections
Lush Collaborates with the Eid Community Network
Self-Care Festival Activations
Tree Hut Set Up a Remix Your Self-Care Experience at Lollapalooza
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Vibrant Pride Month Makeup
The Makeup Revolution Beam Bright Rainbow Highlighter is Easy to Use
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
LGBTQ Youth-Benefiting Doughnuts
Voodoo Doughnut's Pride Bar Doughnut Supports It Gets Better
Influencer-Curated Second-Hand Pop-Up
Evergreen Goodwill Partners with Seattle-Based Influencers
Surrealist Pink Pop-Ups
Hourglass Cosmetics is Hosting the Unreal Pop-Up Shop in NYC
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Sustainable Beauty Expansions
Givaudan Has Completed the Acquisition of B.Kolormakeup & Skincare
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Pride Month Nail Polishes
The Sally Hansen x Pride Limited Edition Collection Supports GLAAD
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Pride-Themed Acne Treatments
Peace Out Skincare Debuted a Special Edition of Its Acne Healing Dots
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Reality TV Cosmetic Campaigns
The IT Cosmetics 'Keep IT Real' Campaign Takes a Comedic Approach
Education-Supporting Beauty Brands
Sally Beauty Debuts Its Annual Rooted in Success Initiative
Proactive Modern Skincare Lines
Mimosa Lane Enters the Beauty Market, Focusing on Sun Protection
Results-Driven Natural Skincare
Britto Skin Shares the Power of Plant-Based Actives
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Rainbow Skincare Sets
Beekman 1802's Bloom with Pride Set Features Colorful Mini Booster Serums
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Philanthropic Cosmetic Brand Initiatives
Kiehl’s Open Doors Supports LGBTQ+ Homeless Youth
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Charitable Pride Month Burgers
Honest Burgers Brooklyn Stonewall Inn Edition is Available Now
Shielding Urban Skincare
Urban Kind Supports and Protects City Skin Against the Sun, Smog & Stress
London-Based Skincare Events
Byoma is Set to Host a Pop-Up for its Skincare Launch in London
Cake-Inspired Lip Oil Launches
Well People Partners with Sweet Laurel Bakery on Its New Launch
Prideful Sprinkle-Topped Shakes
Shake Shack Unveils the New Pride Shake Ahead of Pride Month
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Vegan Beauty Pop-Ups
Kosmo will Debut its Collection of Velvety Lipstick Balms
Cafe-Inspired Skincare Events
Sweet July Skin Hosted a Unique Party for its Coffee Fix Night Cap
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Skin Barrier Support Campaigns
BYOMA Declared May Skin Barrier Awareness Month
Beauty Brand Contributions
Ivy Beauty contributed $20,000 to Build NYC for Juneteenth
Parisian-Inspired Luxury Skincare Lines
clé de peau Beauté Presents City of Dreamlight
Microbatch Chocolate Collections
Beyond Good Will Stand Out at the Natural Products Expo West 2025
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Affordable Skincare Expansions
Bubble Skincare Launches Full Collection at Major Canadian Retailer
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
African-Inspired Skincare Expansions
KOBA Skincare Introduced its 'Ezali Face Care Collection'
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Beauty-Incentive Programs
Sephora's Beauty at the Bentway Will Offer Free Beauty Samples
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Cancer Awareness-Supporting Cannabis Initiatives
Ethos Cannabis Launches Colas for a Cure
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Sensitive Skincare Pop-Ups
The Outset Sensitive Skin Clinic Pop-Up Shares Ultra-Gentle Skincare
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Ayurvedic-Based Haircare Campaigns
Kareena Kapoor Khan Announced as a Fable & Mane Ambassador
Anniversary-Celebrating Cosmetic Lines
Thrive Causemetics® Debuts the 10th Anniversary Vault L:ine
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Advanced Accessible Beauty Solutions
Neutrogena Partners with Tate McRae as Its Brand Ambassador
Health-First Funding Initiatives
Gilead Sciences is Aiming to Bolster HIV Prevention in the U.S
Pride Month Popcorn Snacks
These Popcorn Shed Pride Month Products Come in Two Chromatic Options
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Tree-Planting T-Shirt Lines
Pinko and Treedom Debut Another Green Capsule with Watercolor Printing
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Fitness Club Pride Collaborations
Equinox Announces its Exhibition and Benefit Auction
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Youth-Oriented Arts Camps
QNB is Set to Unveil an Eco-Friendly Arts Camp for Kids 4-14