Horti's Debuts 'My First Plant' Subscription for Kids
Grace Mahas — May 4, 2023 — Life-Stages
References: heyhorti
Horti, a plant subscription service, presents "My First Plant," designed to teach children and caregivers the fundamentals of houseplant care. This unique subscription encourages lifelong appreciation for nature and imparts valuable emotional and practical skills. By targeting a younger demographic, Horti aims to expand the plant care market and secure long-term customer loyalty.
“When children are taught to take care of houseplants from a young age, we believe they’ll learn both emotional and tactical skills that will serve them well for the rest of their lives,” said Puneet Sabharwal, Horti’s Founder and CEO. “The relationships we have with our houseplants are some of the most important in our lives, and we hope that this new offering helps both parents and their children connect with nature in a meaningful way.”
The three-month subscription includes three months and phases. Month 1 is Get Dirty: Repotting basics; Month 2 is Make It Rain: Essential watering techniques; and Month 3 is Create More: Introduction to propagation. Consumers can order the kits online for $135, including shipping.
“When children are taught to take care of houseplants from a young age, we believe they’ll learn both emotional and tactical skills that will serve them well for the rest of their lives,” said Puneet Sabharwal, Horti’s Founder and CEO. “The relationships we have with our houseplants are some of the most important in our lives, and we hope that this new offering helps both parents and their children connect with nature in a meaningful way.”
The three-month subscription includes three months and phases. Month 1 is Get Dirty: Repotting basics; Month 2 is Make It Rain: Essential watering techniques; and Month 3 is Create More: Introduction to propagation. Consumers can order the kits online for $135, including shipping.
Trend Themes
1. Kid-friendly Plant Subscriptions - Plant subscription services focusing on younger demographics can create a new market for the horticulture industry and provide opportunities for long-term customer loyalty.
2. Teaching Children Houseplant Care - Offering educational subscriptions that teach children fundamental skills in houseplant care can create disruption in the education sector and provide opportunities for emotional and practical skill development.
3. Expanding Plant Care Market - Developing subscriptions that encourage appreciation for nature and plant care can help expand the market for plant care and create opportunities for innovation in the retail industry.
Industry Implications
1. Horticulture - Developing subscription services that target younger demographics can create a new market and consumer base for horticulture businesses.
2. Education - Educational subscriptions that teach fundamental skills in houseplant care can disrupt traditional educational methods and create opportunities for emotional and practical skill development.
3. Retail - Developing subscriptions that encourage appreciation for nature and plant care can create innovative opportunities for retailers to expand their customer bases and offer new products and services.
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