The top July 2017 customization ideas include everything from modular build-it-yourself sunglasses to personalized branding that plays up the inclusion of consumer names.
While many companies offer some products and services that can be customized, a number of new start-ups are focusing on entirely custom offerings. Examples of this include hair care systems that aim to match consumers to their perfect product range following a quiz, as well as design services that allow customers to make unlimited requests and revisions for a flat monthly fee.
As technology begins to play more and more of an active role in product creation, consumers are beginning to demand highly personalized products that are tailored exactly to their specifications—otherwise they will simply find the means to create their own.
Top 40 Customization Ideas in July
From Personalized Haircare Systems to Unlimited Design Services:
Laura McQuarrie — Jul 29, 2017 — Art & Design

40
Moving Ferris Wheel Apartments
Travelers Can Now Spend a Night in a Transformed London Eye Capsule

39
Customizable Skincare Labs
The St Ives Mixing Bar is Open for Six Weeks in New York City

38
Co-Branded Slip-On Sneakers
Marc Jacobs x Vans Collaborated to Update a Classic Shoe Style
37
Nutrition-Calculating Scales
The Greater Goods Nourish Kitchen Food Scale is Simple to Use
36
Custom Luxury Off-Roaders
Project Viper is a $285,000 One-off SUV Designed to Conquer Any Terrain
35
Customizable Cartoon Jewelry
Origami Owl's Despicable Me Pieces Can Be Personalized with Charms
34
Personalized Pizza Branding
The Make & Take Brand Identity Highlights the Brand's Signature Menu
33
Customizable Canvas Backpacks
The 'MANUABLE' Customizable Backpack Requires Your Finishing Touches
32
Custom Action-Movie Sneakers
These Custom Air Jordan 4 'Transformers' Feature Brass Patina Accents
31
Custom Caffeine Level Coffees
The Maxwell House Coffee Max Boost Line Answers Consumer Demand
30
Foundation Matchmaking Apps
bareMinerals Created a Useful App That Takes Out Some of the Guesswork
29
Slouchy Storage Bags
The Roll Up Bin by L&Z Design is a Practical and Modern Storage Solution
28
Custom Medication Delivery Services
'Pill Pack' Labels, Organizes and Delivers Your Meds
27
LEGO-Infused Art Installations
Magenta Design Studio's 'Opposite' Celebrates the Beauty of LEGO
26
Custom Cleaning Mode Toothbrushes
The Oral B Precision Black 7000 Toothbrush Guides Users Along
25
Customizable Sci-Fi Dresses
This Star Trek-Inspired Dress From eShakti Can Be Customized
24
Personalized Whisky Labels
The Glenlivet Scotch is Offering Personalized Labels for Father's Day
23
Personalized Hair Care Systems
FORM Uses a Questionnaire to Determine an Individual's Needs
22
Custom-Fit Printed Sandals
OLT Footcare is Launching 3D-Printed Shoes for Optimal Fit and Comfort
21
Foot-Scanning Apps
True Gault Scans Feet to Find the Perfect Pair of Heels
20
Customizable LED Clutches
The Cat Clutch is an LED Handbag with Pre-Loaded Pixel Art
19
Unlimited Design Services
DesignPac Provides Professional Graphic Designs for a Monthly Flat Fee
18
Custom Portion Burger Presses
The Kitchen Art Adjustable Burger Presses Craft the Perfect Patties
17
Customized 3D-Printed Shoes
Feetz Shoes Uses and App 3D Printing to Make Custom Shoes
16
Custom-Made Jeans Businesses
Valor Custom Denim Ensures That People's Jeans Fit Properly
15
3D-Printed Popsicles
Pixsweet Helps Consumers Create Their Own 3D Popsicle Designs
14
Aquatic Sneaker Releases
The Wes Anderson-Inspired Adidas Zissou Shoes are Limited Editions
13
Modular Self-Assembly Shoes
The Ultra-Customizable 'KI ecobe' Eliminates Sweatshop Labor
12
Modular Voice-Controlled Lighting
The Aurora LED Panels by Nanoleaf Respond to Sound
11
Custom GPU Gaming Consoles
The Microsoft Xbox One X Offers Six Teraflops of Graphics Power
10
Handbag Customization Kiosks
1 Atelier's Stations Help Consumers Make the Bag of Their Dreams
9
Customized Luxury Fragrances
'Burberry Bespoke' Introduces a Range of Custom Perfume Scents
8
Car-Coordinating Nail Polishes
Renault's 'Twingo Nail Polish' Doubles as Car Touch-Up Paint
7
Musical Greeting Card Apps
'Singing Portraits' Helps Kids Send Special Heartwarming Songs
6
Modular Mix-and-Match Sunglasses
Eyewear Designs from 'NOGS' Can Be Customized to Match Outfits
5
Interactive Denim Displays
Frame Jeans Display Helps Consumers Learn About Different Styles
4
Personalized Luxury Luggage
Louis Vuitton Now Offers an In-Store Custom Patch Service
3
API Desktop Applications
Startup Pica Pica Generates Custom API to Avoid Back End Services
2
Customizable Sound Headphones
The VEOSPORT V1 Bluetooth Headphones Enable Total Customization
1
Customizable Italian Menus
Olive Garden is Offering a Taste of Italy with a Build-Your-Own Menu
Related Ideas
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Wellness-Inspired Lifestyle Boxes
FabFitFun's New Year, New You Winter Box Includes Fitness Tools
Ultra-Customizable Water Bottles
The Sunnies Flask Goes in Over 300,000 Color Combinations
Aesthetic Discount Retailer Haircare
The Crown Hair Society is Launching in Family Dollar
Customizable Latex Apparel
Sloganlatex Revolutionizes Latex Fashion with New Offerings
AI-Powered Styling Apps
StyleHack Changes the Way People Dress with AI Style Analysis
Data-Driven Beauty Formulations
Meiyume's 2024 ODM Collection Leverages AI Beauty Insights
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
AI-Powered Swimwear Quizes
Carve Designs Introduces the Swim Quiz & Wair Fit Predictor Technology
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
AI-Powered BeautyTech Platforms
Singular by Prose Ushers in a New Model for the Beauty Industry
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Affordable Targeted Haircare
being Makes Hair for All Hair Types & Textures at Accessible Prices
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
AI-Powered Hair Color Technology
Fresha Invests in In Yuv to Spearhead Ground-Breaking Innovation
Clean Hair Product Launches
California Naturals Launches at 14,00 Ulta Beauty Stores
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Multi-Function Hair Stylers
Conair Launches Four-in-One Hot Air System with Digital Control
Sustainable Silk Accessories
Emily's Pillow Launches Beauty-Enhancing Sleep Products in Canada
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Transformative AI Shopping Experiences
Omoda and Google Cloud Partner for Generative-AI Shopping
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Humorous Male-Targeted Campaigns
The Dollar Shave Club Announced its New 'The Club' Campaign
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Accessible Mindful Shopping Initiatives
Style DNA Brings Sustainability to Black Friday Shopping
Style-Conscious Body Washes
The Olay x Wantable Power Edit Helps Fashionistas Feel Their Best
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Digitally Customizable Bridesmaid Dresses
Couture Technologies and 3100 West Join Forces
Home Personalization Campaigns
The ‘New Beginnings’ Campaign Focuses on Personalizing Homebuilding
Chic Statement Eyewear
Specsavers' Eyewear Features Bold Frames and Unique Shapes
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Shade-Matching Makeup Devices
BoldHue Helps Beauty Lovers Create Their Perfect Foundation Color
Prestigious Lifestyle Products
Officine Universelle Buly 1803 Expands Its Lifestyle Offerings
AI-Powered Hair Type Tools
The Perfect Corp. AI Hair Type Analysis Offers Quick Insights
Personalized Footwear Pop-Ups
ASICS Personalization Studio Features LuxCreo 3D Printing Technology
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Personalized Luxury Eyewear
DITA Launches Diamond-Customizable Frame Collection
Playlist-Enhanced Outfit Recommendations
Stitch Fix and Spotify Collaborate on a Unique Experience
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Sun Care Concierges
The Supergoop! Concierge Matches Protective Formulas to Individual Needs
Custom Hair Growth Solutions
eSalon and Colorsmith Launched High-Performance Products
Ultra-Sophisticated Bridal Collections
Self-Portrait Launches Its Striking 2024 Bridal Capsule
Hyper-Specific Haircare Collections
Freewill Haircare is Focused on Hair Cycling
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Hair-Styling Hotel Amenities
Shark Beauty Partners with Hero Beach Club for a Limited Time
Revolutionary Haircare Sets
The Hair Lab by Strands Launched the UV Shield Dose Set
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Inclusive Beauty Haircare Products
Fenty Hair Will Cater to All Hair Types
Beauty Supply Delivery Services
Uber Eats and Sally Beauty Launch a New Delivery Option
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
Diverse Premium Unisex Eyewear
BRU Eyewear Offers Fashion-Forward Protective Retro Styles
Multifunctional Portable PC Systems
Sun-il Kim Designs the Cylin Concept with a Cylinder Shape
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Vibrant Carry-On Luggage Prints
CASETiFY Unveiled Customizable Backgrounds for Suitcases
Expansive Personal Care Lines
method launches at Ulta Beauty and Introduces Exclusive Products
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Customizable Makeup Cases
Julia Dantas Debuts 411 Cosmetics
Affordable Free-From Haircare
DESIGNME Makes Salon-Quality Haircare More Accessible
Product Visualization Experiences
Threekit’s AI Visual Configurator Enhances Product Customization
Comprehensive Personal Care Lines
Suave Launches a New Personal Care Line for Women, Men, and Kids
Curated High-End V-Day Collections
Cartier’s 2025 Valentine’s Day Gift Selection Was Stunning
Custom Colorful Bespoke Speakers
The Bang & Olufsen Atelier Gets a Personalized Touch
AI Hair Style Apps
TryHairStyles Allows Users Try a New Look Without the Risk
Customizable Modular Footwear Designs
Grounded People Apparel Debuts the Oyum Snap System
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Volumizing Hair Toppers
Luxy Hair's Hair Toppers Are Customizable for More Volume
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
AI-Powered Stylists
FitCheck AI Provides Real-Time Analysis and Personalized Recommendations
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Personal Shopping Apps
Beamble is Redefining Luxury with On-Demand Personal Shopping
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Custom Coloring Pages
Create Personalized Coloring Pages with AI Coloring Book Generator
Virtual Hair Trimming Experiences
Wahl Style Selector Let's Users Try Before They Trim
Multilingual Personal Shoppers
The Olive Young Personal Shopper Service is Geared Toward Tourists
Bespoke K-Beauty Foundations
Laneige's Bespoke Neo Service Helps to Find an Ideal Shade Match
Customizable Cookie Boxes
Molly Bz Allows Customers to Build Their Own Cookie Boxes
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Summer-Centric Haircare Products
These Pacifica Haircare Collections Come in Five Options
Advanced Personalized Sizing Technology
NYC Leather Jackets Relies on Cutting-Edge Technology
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
AI Fashion Tools
Virtualfit Lets Users Try on New Looks Instantly in a Digital Space
Personalized Scalp Care Systems
Nutrire Meets Unique Scalp and Strand Needs with Proven Solutions
AI-Personalized Lipsticks
Maison M Recommends Flattering Shades with Artificial Intelligence
Efficient Made-To-Order Wedding Services
Revelry Boasts Stunning Made-To-Order Dresses
Cosmically Inspired Haircare
Super Nova Hair Care Shares Stellar Treatments and Styling Essentials
Customizable Bag Collections
MonoBlanks Has Introduced a New Line of Customizable Bags
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Astrologically Inspired Hair Colors
eSalon's 2024 Hair Colorscope Was Made with an Astrologer
Text-Based Styling Services
Z SUPPLY's Text-a-Stylist Service Delivers Real-Time Recommendations
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Expedited Eyewear Services
GlassesUSA.com Launches Next-Day Prescription Glasses Delivery Service
Customizable Student Furniture
Morgan Li Debuted a 'Make It Your Own' Furniture Program
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Custom Playlist Cover Art
Spotify is Letting Users Create Cover Art for Their Playlists
Custom Photo Puzzles
Make Your Puzzles Enhances Customer Experience of Its Services
Holiday Hair Styling Bundles
Calista Unveils Holiday Styling Bundles for Salon-Quality Hairdo's
Custom Coloring Creators
HappyPagesAI Designs Unique Coloring Pages Based on Your Imagination
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Personalized Lip Product Services
The Sensual Lip Custom Match Offers a Bespoke Beauty Experience
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Lifestyle-Inspired Press-On Nails
These New Olive & June Nail Collections Come in Two Options
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Customizable Charm Collections
Rembrandt Charms Has Introduced a New Personalization Collection
Accessible Luxury Haircare
CLOUD Shares Nourishing and Volumizing Haircare with Mindful Formulas
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Prescription-On-Demand Eyewear Services
Thinoptics Recently Launched Prescription on Demand
Haircare Gift Bundles
Kumo Luxe Has Introduced a Selection of Holiday Bundles
AI-Driven Visual Creation
EverArt Enables AI-Based Custom Visual Creation for Your Brand
Custom Design Concepts
'FREE Design Concepts' Offers Tailored Web Design From Experienced Experts
Curated Website Suggestions
Curation of Curations Finds the Best Sites Based on Your interests
Personalized E-Commerce Platforms
Jarikre Debuts a New E-Commerce Solution for Nigerian Consumers
Customizable Children's Stories
Storyland Illustrated Personalized Ebook Creates Custom Stories
Fashion Discovery Platforms
Hangr Helps You Find Style Inspo and Ideas with Community Support
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
At-Home Hairdressing Solutions
Ub'Hair Lets You Book Professional Hairstyling At Home With Ease
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Customizable Shopping Management Tools
HandyTote Ensures Items are Easily Classified and Located
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Private Label Grooming Products
The Daily Results Personal Care Products Were Launched by Garcoa
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
Customizable AI Agents
Lindy Has More Than 3,000 Integrations and is Highly Customizable
Efficient Personalized Idea Newsletters
Sofon Curates Personalized Insights From Numerous Sources
Back-To-School Barbershop Initiatives
City Gear is Launching Its Sixth Annual Cutz 4 Kids Event