The top July 2017 customization ideas include everything from modular build-it-yourself sunglasses to personalized branding that plays up the inclusion of consumer names.
While many companies offer some products and services that can be customized, a number of new start-ups are focusing on entirely custom offerings. Examples of this include hair care systems that aim to match consumers to their perfect product range following a quiz, as well as design services that allow customers to make unlimited requests and revisions for a flat monthly fee.
As technology begins to play more and more of an active role in product creation, consumers are beginning to demand highly personalized products that are tailored exactly to their specifications—otherwise they will simply find the means to create their own.
Top 40 Customization Ideas in July
From Personalized Haircare Systems to Unlimited Design Services:
Laura McQuarrie — Jul 29, 2017 — Art & Design
40
Moving Ferris Wheel Apartments
Travelers Can Now Spend a Night in a Transformed London Eye Capsule
39
Customizable Skincare Labs
The St Ives Mixing Bar is Open for Six Weeks in New York City
38
Co-Branded Slip-On Sneakers
Marc Jacobs x Vans Collaborated to Update a Classic Shoe Style
37
Nutrition-Calculating Scales
The Greater Goods Nourish Kitchen Food Scale is Simple to Use
36
Custom Luxury Off-Roaders
Project Viper is a $285,000 One-off SUV Designed to Conquer Any Terrain
35
Customizable Cartoon Jewelry
Origami Owl's Despicable Me Pieces Can Be Personalized with Charms
34
Personalized Pizza Branding
The Make & Take Brand Identity Highlights the Brand's Signature Menu
33
Customizable Canvas Backpacks
The 'MANUABLE' Customizable Backpack Requires Your Finishing Touches
32
Custom Action-Movie Sneakers
These Custom Air Jordan 4 'Transformers' Feature Brass Patina Accents
31
Custom Caffeine Level Coffees
The Maxwell House Coffee Max Boost Line Answers Consumer Demand
30
Foundation Matchmaking Apps
bareMinerals Created a Useful App That Takes Out Some of the Guesswork
29
Slouchy Storage Bags
The Roll Up Bin by L&Z Design is a Practical and Modern Storage Solution
28
Custom Medication Delivery Services
'Pill Pack' Labels, Organizes and Delivers Your Meds
27
LEGO-Infused Art Installations
Magenta Design Studio's 'Opposite' Celebrates the Beauty of LEGO
26
Custom Cleaning Mode Toothbrushes
The Oral B Precision Black 7000 Toothbrush Guides Users Along
25
Customizable Sci-Fi Dresses
This Star Trek-Inspired Dress From eShakti Can Be Customized
24
Personalized Whisky Labels
The Glenlivet Scotch is Offering Personalized Labels for Father's Day
23
Personalized Hair Care Systems
FORM Uses a Questionnaire to Determine an Individual's Needs
22
Custom-Fit Printed Sandals
OLT Footcare is Launching 3D-Printed Shoes for Optimal Fit and Comfort
21
Foot-Scanning Apps
True Gault Scans Feet to Find the Perfect Pair of Heels
20
Customizable LED Clutches
The Cat Clutch is an LED Handbag with Pre-Loaded Pixel Art
19
Unlimited Design Services
DesignPac Provides Professional Graphic Designs for a Monthly Flat Fee
18
Custom Portion Burger Presses
The Kitchen Art Adjustable Burger Presses Craft the Perfect Patties
17
Customized 3D-Printed Shoes
Feetz Shoes Uses and App 3D Printing to Make Custom Shoes
16
Custom-Made Jeans Businesses
Valor Custom Denim Ensures That People's Jeans Fit Properly
15
3D-Printed Popsicles
Pixsweet Helps Consumers Create Their Own 3D Popsicle Designs
14
Aquatic Sneaker Releases
The Wes Anderson-Inspired Adidas Zissou Shoes are Limited Editions
13
Modular Self-Assembly Shoes
The Ultra-Customizable 'KI ecobe' Eliminates Sweatshop Labor
12
Modular Voice-Controlled Lighting
The Aurora LED Panels by Nanoleaf Respond to Sound
11
Custom GPU Gaming Consoles
The Microsoft Xbox One X Offers Six Teraflops of Graphics Power
10
Handbag Customization Kiosks
1 Atelier's Stations Help Consumers Make the Bag of Their Dreams
9
Customized Luxury Fragrances
'Burberry Bespoke' Introduces a Range of Custom Perfume Scents
8
Car-Coordinating Nail Polishes
Renault's 'Twingo Nail Polish' Doubles as Car Touch-Up Paint
7
Musical Greeting Card Apps
'Singing Portraits' Helps Kids Send Special Heartwarming Songs
6
Modular Mix-and-Match Sunglasses
Eyewear Designs from 'NOGS' Can Be Customized to Match Outfits
5
Interactive Denim Displays
Frame Jeans Display Helps Consumers Learn About Different Styles
4
Personalized Luxury Luggage
Louis Vuitton Now Offers an In-Store Custom Patch Service
3
API Desktop Applications
Startup Pica Pica Generates Custom API to Avoid Back End Services
2
Customizable Sound Headphones
The VEOSPORT V1 Bluetooth Headphones Enable Total Customization
1
Customizable Italian Menus
Olive Garden is Offering a Taste of Italy with a Build-Your-Own Menu
Related Ideas
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Ultra-Customizable Water Bottles
The Sunnies Flask Goes in Over 300,000 Color Combinations
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Aesthetic Discount Retailer Haircare
The Crown Hair Society is Launching in Family Dollar
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
AI-Powered Styling Apps
StyleHack Changes the Way People Dress with AI Style Analysis
Data-Driven Beauty Formulations
Meiyume's 2024 ODM Collection Leverages AI Beauty Insights
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
AI-Powered Swimwear Quizes
Carve Designs Introduces the Swim Quiz & Wair Fit Predictor Technology
AI-Powered Skincare Serums
Proven Skincare's All-In-One Personalized Serum Targets Key Concerns
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
AI-Powered BeautyTech Platforms
Singular by Prose Ushers in a New Model for the Beauty Industry
Affordable Targeted Haircare
being Makes Hair for All Hair Types & Textures at Accessible Prices
AI-Powered Fashion Stylists
Style Bot Lets Users Try on Clothes from an AI Virtual Closet
On-Demand AI Fashion
Desigual is Testing Designs Made by Its Team and Artificial Intelligence
AI-Powered Hair Color Technology
Fresha Invests in In Yuv to Spearhead Ground-Breaking Innovation
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Personalized AI Assistants
Swift Creatives Harnesses the Power of Artificial Intelligence
Inclusive Sizing Eyewear
Sol Kyst Offers 3 Sunglasses Sizes for Varying Head Shapes
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Customizable Cosmetic Stacks
Subtl's Stak 2.0 Makes a Whole Makeup Routine Palm-Sized
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Digitally Customizable Bridesmaid Dresses
Couture Technologies and 3100 West Join Forces
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Shade-Matching Makeup Devices
BoldHue Helps Beauty Lovers Create Their Perfect Foundation Color
AI-Powered Beauty Partnerships
Haut.AI and Ulta Beauty Join Forces to Transform Beauty Retail
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
AI-Powered Hair Type Tools
The Perfect Corp. AI Hair Type Analysis Offers Quick Insights
Personalized Footwear Pop-Ups
ASICS Personalization Studio Features LuxCreo 3D Printing Technology
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Playlist-Enhanced Outfit Recommendations
Stitch Fix and Spotify Collaborate on a Unique Experience
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Sun Care Concierges
The Supergoop! Concierge Matches Protective Formulas to Individual Needs
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Prestigious Lifestyle Products
Officine Universelle Buly 1803 Expands Its Lifestyle Offerings
Ultra-Sophisticated Bridal Collections
Self-Portrait Launches Its Striking 2024 Bridal Capsule
Hyper-Specific Haircare Collections
Freewill Haircare is Focused on Hair Cycling
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Revolutionary Haircare Sets
The Hair Lab by Strands Launched the UV Shield Dose Set
Hair-Styling Hotel Amenities
Shark Beauty Partners with Hero Beach Club for a Limited Time
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Inclusive Beauty Haircare Products
Fenty Hair Will Cater to All Hair Types
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Diverse Premium Unisex Eyewear
BRU Eyewear Offers Fashion-Forward Protective Retro Styles
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
AI-Powered Measuring Tools
3DLook's New AI Tool Helps Accurately Measure the Body for Shopping
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Personalized Nutritional Platforms
Alyve Wellness Leverages AI for Custom-Tailored Supplements
AI Hair Style Apps
TryHairStyles Allows Users Try a New Look Without the Risk
Customizable Performance Haircare
Function of Beauty PRO Delivers Customization on a Mass Scale
Affordable Free-From Haircare
DESIGNME Makes Salon-Quality Haircare More Accessible
AI-Powered Garment Customizers
H&M Group Introduces the New AI Clothing Creation Tool
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Waste-Reducing Haircare Systems
Duo Haircare Pairs Powder-Based Products & Refillable Bottles
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Volumizing Hair Toppers
Luxy Hair's Hair Toppers Are Customizable for More Volume
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
AI-Powered Stylists
FitCheck AI Provides Real-Time Analysis and Personalized Recommendations
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Virtual Hair Trimming Experiences
Wahl Style Selector Let's Users Try Before They Trim
Bespoke K-Beauty Foundations
Laneige's Bespoke Neo Service Helps to Find an Ideal Shade Match
Customizable Cookie Boxes
Molly Bz Allows Customers to Build Their Own Cookie Boxes
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Summer-Centric Haircare Products
These Pacifica Haircare Collections Come in Five Options
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
AI-Powered Accessory Platforms
PopSockets' AI Customizer Personalizes Accessories with GenAI
Efficient Made-To-Order Wedding Services
Revelry Boasts Stunning Made-To-Order Dresses
Cosmically Inspired Haircare
Super Nova Hair Care Shares Stellar Treatments and Styling Essentials
Personalized Oral Care Systems
The Proclaim Custom-Jet Oral Health System is a CES 2024 Innovation
Customizable Detangling Brushes
Wet Brush's Customization Tool Creates Personalized Designs
Astrologically Inspired Hair Colors
eSalon's 2024 Hair Colorscope Was Made with an Astrologer
Text-Based Styling Services
Z SUPPLY's Text-a-Stylist Service Delivers Real-Time Recommendations
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Customizable Student Furniture
Morgan Li Debuted a 'Make It Your Own' Furniture Program
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Custom Photo Puzzles
Make Your Puzzles Enhances Customer Experience of Its Services
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Custom Playlist Cover Art
Spotify is Letting Users Create Cover Art for Their Playlists
Holiday Hair Styling Bundles
Calista Unveils Holiday Styling Bundles for Salon-Quality Hairdo's
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Lifestyle-Inspired Press-On Nails
These New Olive & June Nail Collections Come in Two Options
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Customized Hair Care Treatments
Curology’s Hair Formula Rx is a Personalized Hair Loss Solution
Platform Lifestyle Customizable Shoes
Nike By You Adds the Cortez Silhouette to its Roster
Customizable Charm Collections
Rembrandt Charms Has Introduced a New Personalization Collection
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Accessible Luxury Haircare
CLOUD Shares Nourishing and Volumizing Haircare with Mindful Formulas
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Prescription-On-Demand Eyewear Services
Thinoptics Recently Launched Prescription on Demand
Personalized E-Commerce Platforms
Jarikre Debuts a New E-Commerce Solution for Nigerian Consumers
Curated Website Suggestions
Curation of Curations Finds the Best Sites Based on Your interests
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Customizable Shopping Management Tools
HandyTote Ensures Items are Easily Classified and Located
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Private Label Grooming Products
The Daily Results Personal Care Products Were Launched by Garcoa
Subscription-Based Design Services
NUMI Matches Businesses with High-Quality Designers
Digital Hair Color Consultations
Sally Beauty's Licensed Colorist OnDemand Empowers & Informs
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
Digitized Hair Consultations
Sally Beauty Debuts the Free Virtual Hair Coloring Consultations
Customizable AI Agents
Lindy Has More Than 3,000 Integrations and is Highly Customizable
Efficient Personalized Idea Newsletters
Sofon Curates Personalized Insights From Numerous Sources
Back-To-School Barbershop Initiatives
City Gear is Launching Its Sixth Annual Cutz 4 Kids Event