DESIGNME Makes Salon-Quality Haircare More Accessible
Laura McQuarrie — November 12, 2024 — Fashion
References: designmehair & newswire
DESIGNME, the Canadian brand specializing in vegan, salon-quality haircare, is on a mission to make high-performance, natural-ingredient products more accessible to all. Whether consumers are looking to add hydration and shine to their routines or provide extra T.L.C. with solutions for strengthening and repairing, the brand simplifies the treatment of all hair types and needs.
Already, the brand's trusted products are available through over 20,000 salons across the United States and Canada. Through a new retail partnership, DESIGNME's cruelty-free, and vegan products are now available online at Nordstrom, and shoppers can expect to see select products in Nordstrom stores in early 2025. A lineup of 45 products and gift sets will be available via Nordstrom, including best-selling collections like BOUNCE.ME for curls, and PUFF.ME for volume and texture.
Already, the brand's trusted products are available through over 20,000 salons across the United States and Canada. Through a new retail partnership, DESIGNME's cruelty-free, and vegan products are now available online at Nordstrom, and shoppers can expect to see select products in Nordstrom stores in early 2025. A lineup of 45 products and gift sets will be available via Nordstrom, including best-selling collections like BOUNCE.ME for curls, and PUFF.ME for volume and texture.
Trend Themes
1. Mainstream Vegan Haircare - Brands like DESIGNME are making high-quality, vegan haircare products more accessible through partnerships with major retailers.
2. Retail Partnerships - Nordstrom's inclusion of DESIGNME products showcases the growing trend of retailers aligning with eco-conscious and cruelty-free brands.
3. Accessibility in High-performance Haircare - The expansion of DESIGNME into broader retail channels highlights a trend towards making professional-grade haircare available to a wider audience.
Industry Implications
1. Beauty and Personal Care - The beauty industry is witnessing an increased demand for ethical and sustainable haircare solutions, driven by consumer preferences for vegan and cruelty-free options.
2. Retail - Retailers are increasingly stocking eco-friendly and specialty haircare products to cater to the growing segment of conscious consumers.
3. E-commerce - The online availability of DESIGNME through Nordstrom highlights the significant role of e-commerce in the distribution of niche and luxury haircare products.
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