The Bang & Olufsen Atelier Gets a Personalized Touch
References: design-milk & bang-olufsen
The new Bang & Olufsen Atelier service allows customers to add their own custom touch to their speakers. They will not be able to design the device from scratch, however, they have a strong hand in the aesthetics. This means that users can fully tailor the visual of their speakers to their preferences.
They will be able to choose from over 500,000 combinations of selections of fabrics, woods, and aluminum to form their ideal design. Additionally, there is also the Limited Editio Beosound 2 Gradient collection. This is comprised of 10 different gradient blends and it is limited to 10 pieces -- each one is engraved and numbered. Each piece will cost the price of $5,700.
Image Credit: Bang & Olufsen
They will be able to choose from over 500,000 combinations of selections of fabrics, woods, and aluminum to form their ideal design. Additionally, there is also the Limited Editio Beosound 2 Gradient collection. This is comprised of 10 different gradient blends and it is limited to 10 pieces -- each one is engraved and numbered. Each piece will cost the price of $5,700.
Image Credit: Bang & Olufsen
Trend Themes
1. Hyper-personalized Audio Devices - The rise of customizable speakers like the Bang & Olufsen Atelier highlights an emerging trend where consumers seek unique, tailor-made audio experiences.
2. Luxury Limited-edition Electronics - The introduction of the Limited Edition Beosound 2 Gradient collection showcases a growing interest in exclusive, numbered consumer electronics that cater to luxury markets.
3. Sustainable Material Customization - With options like fabrics and woods, there's a noticeable trend towards using sustainable materials in personalized audio equipment.
Industry Implications
1. Consumer Electronics - The personalized speaker initiative by Bang & Olufsen signifies a shift in the consumer electronics industry towards creating more individualized products.
2. Luxury Goods - As evidenced by the Limited Edition Beosound 2 Gradient collection, the luxury goods market is expanding to include high-end, customizable tech products.
3. Interior Design - The integration of customizable speakers into home decor reflects a crossover where interior design meets high-tech personalization.
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