Wahl Style Selector Let's Users Try Before They Trim
Michael Hemsworth — March 25, 2024 — Tech
References: WahlUSA & drugstorenews
The Wahl Style Selector is a new digital tool from the professional and home grooming tool brand that harnesses the power of artificial intelligence (AI) to help consumers 'Try Before You Trim.' The tool works by having men use the web app to snap a picture of themselves or upload one of their choosing before trying out a variety of hair and facial hair styles. The experience makes use of the AvatarSDK machine learning technology and provides access to 12 options for hairstyles, facial hairstyles and beard styles.
Vice President of North America Consumer Steven Yde spoke on the Wahl Style Selector saying, "We’re excited to continue expanding new, innovative ways to enhance the consumer experience and instill the confidence to try a new look. The Style Selector offers men the opportunity to find a new hair or facial hairstyle that best suits them in a realistic, fun way and be able to implement it at-home.”
Vice President of North America Consumer Steven Yde spoke on the Wahl Style Selector saying, "We’re excited to continue expanding new, innovative ways to enhance the consumer experience and instill the confidence to try a new look. The Style Selector offers men the opportunity to find a new hair or facial hairstyle that best suits them in a realistic, fun way and be able to implement it at-home.”
Trend Themes
1. Virtual Hair Try-on - Innovative digital tools like the Wahl Style Selector utilize AI to revolutionize the at-home experience of experimenting with different hair and facial styles.
2. AI-powered Style Exploration - By integrating machine learning technologies such as AvatarSDK, brands are empowering consumers to explore a variety of hairstyle options with ease and confidence.
3. Personalized Grooming Solutions - The use of AI in grooming tools like the Wahl Style Selector enables personalized recommendations for men seeking to enhance their grooming routines in an interactive and realistic manner.
Industry Implications
1. Beauty & Personal Care - The beauty industry can leverage AI-driven tools to offer interactive virtual try-on experiences that cater to the changing preferences of consumers seeking personalized grooming solutions.
2. Technology & Innovation - Innovative technologies like AI and machine learning create disruptive opportunities for businesses to enhance the digital interaction between brands and consumers in the grooming and personal care sector.
3. Retail & E-commerce - E-commerce platforms can benefit from incorporating AI-powered grooming tools to provide customers with an engaging and personalized shopping experience that simulates in-store try-on options.
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