The Maxwell House Coffee Max Boost Line Answers Consumer Demand
Michael Hemsworth — June 27, 2017 — Lifestyle
References: foodbev
The new Maxwell House Coffee Max Boost Line aims to offer consumers with more control over the level of caffeine that they are consuming without changing the taste or experience of the brand's namesake product. The new coffee product line includes three caffeine levels to choose from including 1.25, 1.5 and 1.75 to let users choose how much of a boost they want to experience. The line also includes the Max Indulge products come in three flavors including Mocha and Salted Caramel, Mocha and S'mores and Mocha.
The Maxwell House Coffee Max Boost Line was explained by the Kraft Heinz Director of Marketing for coffee, Luke Cole, when he said, "Younger consumers love the taste of coffee, but are looking to other beverage categories for functional benefits to address their different needs throughout the day. Max by Maxwell House meets the needs of consumers who lead busy lifestyles -- whether that’s a cup of Max Boost to help you get through the afternoon, or a delicious tasting Max Indulge to end your day."
The Maxwell House Coffee Max Boost Line was explained by the Kraft Heinz Director of Marketing for coffee, Luke Cole, when he said, "Younger consumers love the taste of coffee, but are looking to other beverage categories for functional benefits to address their different needs throughout the day. Max by Maxwell House meets the needs of consumers who lead busy lifestyles -- whether that’s a cup of Max Boost to help you get through the afternoon, or a delicious tasting Max Indulge to end your day."
Trend Themes
1. Customized Caffeine - This trend addresses the desire for consumers to control the caffeine levels in their coffee, presenting disruptive opportunities in the customization and personalization of other food and beverage products.
2. Functional Beverages - Max by Maxwell House meets the needs of consumers looking for functional benefits in their beverages, presenting opportunities for other beverage companies to explore and expand this trend.
3. Health-conscious Consumption - Consumers are increasingly seeking healthier options, and the creation of the Maxwell House Coffee Max Boost Line caters to this trend, leading the way for other food and beverage companies to explore options for healthier products.
Industry Implications
1. Coffee - The Maxwell House Coffee Max Boost Line presents an innovative new product line for the coffee industry in response to consumer demand for caffeine customization.
2. Beverage - The trend towards functional beverages creates new opportunities for innovation and differentiation within the beverage industry.
3. Food - The health-conscious consumption trend creates opportunities for food companies to innovate and expand their product lines to cater to consumers looking for healthier options.
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