Olive Garden is Offering a Taste of Italy with a Build-Your-Own Menu
Laura McQuarrie — June 17, 2017 — Lifestyle
References: olivegarden & brandeating
In order to help consumers enjoy a taste of Italy this summer without actually requiring them to board on a plane, Olive Garden is launching a customizable 'Create Your Own Tour of Italy' menu.
The limited-time summer menu includes three categories from which a diner may choose from to create their own three-piece entree. Choices include one of four specialties like Grilled Chicken Parmigiana, or Shrimp Scampi, one of three filled pastas and one of two signature pastas. As with all of Olive Garden's entrees, the meal is served with unlimited soup or salad and breadsticks.
The build-your-own Italian meal menu will suit consumers who want to enjoy a bite-sized sampling of small menu options, rather than one large dish with less variety.
The limited-time summer menu includes three categories from which a diner may choose from to create their own three-piece entree. Choices include one of four specialties like Grilled Chicken Parmigiana, or Shrimp Scampi, one of three filled pastas and one of two signature pastas. As with all of Olive Garden's entrees, the meal is served with unlimited soup or salad and breadsticks.
The build-your-own Italian meal menu will suit consumers who want to enjoy a bite-sized sampling of small menu options, rather than one large dish with less variety.
Trend Themes
1. Customizable Menus - Disruptive innovation opportunity: Offering consumers the ability to customize their own meals provides a personalized experience and allows for experimentation with various menu options.
2. Limited-time Menus - Disruptive innovation opportunity: Creating limited-time menus entices customers with exclusive and time-sensitive offerings, driving urgency and excitement for the brand.
3. Small Plate Options - Disruptive innovation opportunity: Providing bite-sized menu options allows for greater variety and encourages customers to try multiple dishes, catering to diverse preferences.
Industry Implications
1. Restaurant Industry - Disruptive innovation opportunity: Introducing customizable menus and limited-time offerings can attract new customers, increase customer loyalty, and differentiate a restaurant from competitors.
2. Food and Beverage Industry - Disruptive innovation opportunity: Developing customizable menus and limited-time options can drive innovation, enhance customer experience, and generate new revenue streams for food and beverage companies.
3. Hospitality Industry - Disruptive innovation opportunity: Offering customizable menus and unique limited-time promotions can attract guests, create memorable dining experiences, and boost customer satisfaction in the hospitality sector.
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