Magenta Design Studio's 'Opposite' Celebrates the Beauty of LEGO
Ellen Smith — June 13, 2017 — Art & Design
References: magentaworkshop & clickiz
This year's Jerusalem design week featured Magenta Design Studio's 'Opposite,' a LEGO-infused project that shows the beauty behind the iconic toy. Typically used to spark imagination and ignite creativity among the user, LEGOs are often stacked in one direction, revealing only a single side of the block. The design studio chose to explore another way to join the blocks together -- by using a metal sheet with perforated holes which the blocks can be fastened to. The metal sheets featured are of different sizes and shapes, and allowed the designers to create a variety of combinations.
One piece from the project resembles a small, simplified house with small cubic windows, which can be filled with LEGO. Magenta design studio's Opposite displays the other side of these blocks, giving them a sense of character, while exploring reverse identity and new ideas.
One piece from the project resembles a small, simplified house with small cubic windows, which can be filled with LEGO. Magenta design studio's Opposite displays the other side of these blocks, giving them a sense of character, while exploring reverse identity and new ideas.
Trend Themes
1. Lego-infused Art - Opportunity to explore new ways of integrating LEGOs into artistic installations.
2. Metal Sheet Fastening - Potential for disruptive innovation in fastening methods using perforated metal sheets.
3. Reverse Identity - Exploring the hidden potential and character of objects from a different perspective.
Industry Implications
1. Art and Design - Innovation opportunities in incorporating LEGOs into artistic practices.
2. Construction and Architecture - Potential application of perforated metal sheets in building and construction materials.
3. Toy and Hobby - Exploration of reverse identity and new ideas in the toy industry.
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