True Gault Scans Feet to Find the Perfect Pair of Heels
Ellen Smith — June 19, 2017 — Fashion
References: itunes.apple & psfk
Squished toes, bruised heels and overall foot numbness are just some of the issues high heel-wearing people face on a daily basis, which, according to new start-up app True Gault can all be avoided through finding the perfect pair of shoes.
The new high heel pairing service aims to ensure anyone can find their perfect shoe in order to avoid discomfort. The app asks users to scan their feet, and will then design a custom pair of shoes aimed at maximizing comfort, without compromising style. Accessible to any iPhone owner, the app allows users to select preferred colors, fabrics and styles, so that the foot-scanning software can do the rest. The result is a custom-made pair of heels that mold perfectly to the unique shape of your foot, proving that beauty doesn't have to involve pain.
The new high heel pairing service aims to ensure anyone can find their perfect shoe in order to avoid discomfort. The app asks users to scan their feet, and will then design a custom pair of shoes aimed at maximizing comfort, without compromising style. Accessible to any iPhone owner, the app allows users to select preferred colors, fabrics and styles, so that the foot-scanning software can do the rest. The result is a custom-made pair of heels that mold perfectly to the unique shape of your foot, proving that beauty doesn't have to involve pain.
Trend Themes
1. Customized Footwear - Disruptive innovation opportunity: Develop advanced scanning technology to create custom-made shoes that provide maximum comfort and style.
2. Personalized Shopping Apps - Disruptive innovation opportunity: Create mobile apps that allow users to scan and customize products based on their unique preferences and measurements.
3. Comfort-focused Fashion - Disruptive innovation opportunity: Design fashion products with a strong focus on comfort without sacrificing style.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate foot-scanning technology into brick-and-mortar stores to offer personalized footwear shopping experiences.
2. Mobile App Development - Disruptive innovation opportunity: Develop scanning apps for various industries to enable customization and personalized product recommendations.
3. Healthcare and Orthopedics - Disruptive innovation opportunity: Apply foot-scanning technology in healthcare settings to create customized orthopedic shoes and assistive devices.
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