FORM Uses a Questionnaire to Determine an Individual's Needs
Laura McQuarrie — June 21, 2017 — Fashion
References: formbeauty
There's plenty of opportunity for consumers to mix and match their desired hair products to create a treatment routine that best suits their individual needs, but developing a personalized hair care system can consume time and money. In order to quickly introduce consumers to a harmonious hair care system that will fit the unique qualities of their hair and their lifestyle, FORM was created.
After answering a range of questions, consumers will be given a "FORM Selection" that provides a list of recommended products such as shampoos, conditioners, lotions and creams that will best address an individual's hair care issues. After a purchase has been placed, FORM also supplies a customized FORM Regimen for best use.
After answering a range of questions, consumers will be given a "FORM Selection" that provides a list of recommended products such as shampoos, conditioners, lotions and creams that will best address an individual's hair care issues. After a purchase has been placed, FORM also supplies a customized FORM Regimen for best use.
Trend Themes
1. Personalized Hair Care - The trend of developing personalized hair care products for consumers is disrupting the traditional one-size-fits-all approach to hair care.
2. Questionnaire-based Product Recommendations - Using a questionnaire-based approach to recommend products that best suit an individual's needs is a disruptive innovation opportunity in the personal care industry.
3. Customized Regimens - Creating customized regimens for consumers based on their specific hair care needs is a trend that is disrupting the traditional pre-made regimen approach.
Industry Implications
1. Personal Care - The personal care industry has an opportunity to disrupt the traditional one-size-fits-all approach to hair care by developing personalized products for consumers.
2. E-commerce - E-commerce companies can disrupt the personal care industry by implementing questionnaire-based product recommendations to better match consumers with the right products.
3. Beauty Salons - Beauty salons can disrupt the traditional pre-made regimen approach by offering customized hair care regimens that are tailored specifically to their clients' needs.
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