California Naturals Launches at 14,00 Ulta Beauty Stores
Georgia Wray Norsten — January 27, 2025 — Eco
References: thecalifornianaturals
'California Naturals,' the clean, nature-inspired hair and body brand, is set to revolutionize affordable luxury with its launch at Ulta Beauty stores and online today. Backed by actor Owen Wilson, the brand’s playful 'Chief Shampoo Officer,' this milestone introduces a refreshed lineup of products designed to deliver premium results at under $12.
Founded by Shelby Wild in 2023, California Naturals champions clean formulations, with 90%+ naturally derived ingredients and eco-conscious packaging. The brand’s standout offerings include the 'Gentle Shampoo' for post-workout refreshes, the 'Re:GRO Anti-Thinning Line' targeting scalp health, and Wilson’s favorite, the '2-in-1 Hair + Body Wash' with Hawaiian Rain scent.
With its innovative formulations and Certified B Corp status, California Naturals is more than haircare -- it’s a lifestyle accessible to everyone. Elevate your routine with products that celebrate clean beauty, available exclusively at Ulta Beauty starting January 27.
Image Credit: California Naturals
Founded by Shelby Wild in 2023, California Naturals champions clean formulations, with 90%+ naturally derived ingredients and eco-conscious packaging. The brand’s standout offerings include the 'Gentle Shampoo' for post-workout refreshes, the 'Re:GRO Anti-Thinning Line' targeting scalp health, and Wilson’s favorite, the '2-in-1 Hair + Body Wash' with Hawaiian Rain scent.
With its innovative formulations and Certified B Corp status, California Naturals is more than haircare -- it’s a lifestyle accessible to everyone. Elevate your routine with products that celebrate clean beauty, available exclusively at Ulta Beauty starting January 27.
Image Credit: California Naturals
Trend Themes
1. Affordable Luxury - Emerging demand for high-quality products at a lower price point presents opportunities for brands to redefine affordable luxury in personal care.
2. Eco-conscious Beauty - The eco-conscious beauty segment is gaining momentum, pushing brands to innovate with sustainable packaging and naturally derived ingredients.
3. Celebrity-endorsed Brands - Brands leveraging celebrity endorsements in strategic roles, like Chief Shampoo Officer, can enhance consumer engagement and brand story.
Industry Implications
1. Hair Care - Hair care brands are innovating through clean and effective formulas that cater to niche needs, such as post-workout cleansing and anti-thinning solutions.
2. Sustainable Packaging - Sustainable packaging has become a critical industry focus, driving innovation in eco-friendly materials and designs that reduce environmental impact.
3. Retail Beauty - Retail beauty is evolving with the integration of clean beauty brands in mainstream outlets, expanding consumer access to environmentally friendly options.
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