Marc Jacobs x Vans Collaborated to Update a Classic Shoe Style
Mary Van Puymbroeck — June 14, 2017 — Art & Design
References: refinery29 & highsnobiety
Marc Jacobs x Vans have collaborated to redesign the classic slip-on sneaker.
The pair came up with an all-white canvas style with graphic black sketches across the shoe. If fans love the style, they will have to act quickly as only 125 pair will be available for sale starting June 16. The style won't be available online and can only be purchased in-store, but each pair comes with a Marc Jacobs x Sharpie set.
To help market the release, Marc Jacobs x Vans asked artists like Milk, Ava Nurui and Jazelle Zanaughutti to each customize a pair reflective of their individual aesthetic. The artistic interpretations of the shoe make for an eye-catching marketing took. Some styles are covered in pins, others in greenery but each customized pair is shocking and beautiful in one way or another.
The pair came up with an all-white canvas style with graphic black sketches across the shoe. If fans love the style, they will have to act quickly as only 125 pair will be available for sale starting June 16. The style won't be available online and can only be purchased in-store, but each pair comes with a Marc Jacobs x Sharpie set.
To help market the release, Marc Jacobs x Vans asked artists like Milk, Ava Nurui and Jazelle Zanaughutti to each customize a pair reflective of their individual aesthetic. The artistic interpretations of the shoe make for an eye-catching marketing took. Some styles are covered in pins, others in greenery but each customized pair is shocking and beautiful in one way or another.
Trend Themes
1. Co-branded Slip-on Sneakers - The trend of collaborating with different brands to update classic shoe styles creates opportunities for unique and limited-edition designs.
2. Limited-edition Fashion Collaborations - The trend of limited-edition collaborations between fashion brands and artists opens up disruptive innovation opportunities for unique and exclusive product offerings.
3. Customizable Fashion - The trend of customizable fashion allows consumers to personalize their clothing and accessories, leading to opportunities for innovative customization platforms and tools.
Industry Implications
1. Fashion Retail - The fashion retail industry can take advantage of co-branded collaborations to attract customers and increase sales.
2. Art and Design - The art and design industry can benefit from collaborations with fashion brands by showcasing artists' creativity and expanding their reach to new audiences.
3. E-commerce - The e-commerce industry can capitalize on the trend of limited-edition collaborations by offering exclusive and highly sought-after products online.
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