These idols for girls range from curvy fashion bloggers to female presidential candidates. More than ever before, young girls are learning the importance of their voice at an early age, leading toy manufacturers to re-think the way they market and design their products.
As consumers' desire for female-empowering products increases, the market is also seeing an abundance of toys that celebrate women. These include superheroine action figures and diversity-promoting dolls along with Latina Disney princesses that educate young girls about Hispanic culture.
Moreover, a focus on girl-focused engineering and science kits is on the rise among toy brands who wish to end gender stereotypes with their products. While this list's toys celebrate diversity, its media influencers include television stars and fashion bloggers who encourage girls to feel comfortable in their own skin. Overall, these idols for girls encourage individuality and self-worth while illustrating the changing face of gender perceptions.
35 Unexpected Idols for Girls
From Presidential Action Figurines to Latina Disney Princesses:
Jana Pijak — Jun 19, 2015 — Pop Culture
34
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
33
Captivating Child Star Photography
Game of Thrones' Maisie Williams Covers Dazed's Latest Issue
32
Inclusive Disability Dolls
The Toy Like Me Campaign Spurs The Makies to Create More Diverse Dolls
31
Girl Construction Toys
GoldieBlox and The Builder's Survival Kit Teaches Important Skills
30
Culturally Diverse Dolls
Maplelea's Canadian Girls Are a Cute & Educational Toy Doll Collection
29
Expressive Plus-Sized Fashion
The Lion Hunter Blog Celebrates Curves and Colorful Clothes
28
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
27
Girl Power Art Projects
Photographer Kate Parker Has Created the Series 'Strong is the New Pretty'
26
Child Fashion Designers
J.Crew's Little Mayhem Collection is Designed by a 5-Year-Old Girl
25
Latina Disney Princesses
Princess Elena of Avalor is Disney's Newest Character
24
Comedian Slumber Party Editorials
The ‘SNL Sleepover’ is a Provocative Affair
23
Moody Celebrity Hipster Editorials
Lena Dunham Makes a Statement in the Vogue February 2014 Issue
22
Inspiring Engineer Dolls
The Goldie Action Figure Doll Promotes Innovation and Creativity
21
Presidential Action Figures
The Hillary Clinton Action Figure Sends an Empowering Message to Girls
20
Icon-Emulating Kids Photography
Eunique Jones' Snaps Kids Dressed Up as Icons for Girl Empowerment
19
Presidential Coloring Books
Valentin Ramon's Hillary Coloring Book Celebrates the Female Leader
18
Educational Cinematic Toys
GoldieBlox and the Movie Machine Teaches Kids Engineering & Animation
17
3D-Printed Dolls
The Makies Have Cross the Pond into the United States of America
16
Positive Female Action Figures
IAmElemental Action Figures Boast Strong Quads Not Big Breasts
15
Whimsical Plus-Sized Fashion
Blogger Hayley Hughes' Instagram Account Features Fearless Styles
14
Girl-Geared Archery Sets
Nerf Rebelle Series Bring the Action to a Different Demographic
13
Custom Superheroine Toys
HeroMe Helps Kids Build Their Own Super Female Action Figures
12
Retro TV Show Toys
The Mad Men Paper Dolls by Dyna Moe Involve Joan Harris and Megan Draper
11
Cinematic Superhero Bobbleheads
This Lady Sir Figurine Celebrates the Female Characters from Thor
10
Non-Normative Gender Apps
The Pink Tints of Blue App Teaches Kids that Gender is Flexible
9
Characterized Kokeshi Doll Series
Becky Kemp Hand-Painted Dolls to Look Like Legendary Creatives
8
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
7
Comedian Action Figures
Iconic Comedy Duo Tina Fey and Amy Poehler are Now Available in Doll Form
6
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
5
Customizable Superhero Sets
The DIY 6" Action Figure Kits Encourage Kids to Personalize Their Toys
4
Diversity-Promoting Dolls
Elle&Cee World Girls is a Line of Racially Diverse Dolls to Educate Kids
3
Latina Dress-Up Dolls
Maria is An 18" Latina Doll Made By the Pattycake Doll Company
2
Sporty Doll Accessories
Maplelea's Hockey Gear Gets Dolls Safely Suited Up for Sports
1
Uncomfortable Celebrity Ads
Amy Schumer and Anna Kendrick Star in the Latest MTV Promo
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Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Collaborative Cookie-Themed Figures
The Oreo Funko POP! is Exclusive to IT'SUGAR Locations
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Cartoon-Based Reversible Plushies
TeeTurtle and Nickelodeon Partner for Two Plushie Collections
Building Block Snow Globes
The LEGO Lo-Fi Girl Snowglobe by BrickAbe is Charming
Iconic Doll Accessory Collaborations
The Barbie x ALDO 2024 Collection is Dreamhouse-Inspired
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Fashion Doll Sodas
The Olipop x Barbie Peaches & Cream Soda Boasts Maximalist Flavor
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
In-Game Beauty Experiences
e.l.f. Beauty and Roblox Partnered for a Virtual Kiosk
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Luxe Cartoon Cat Jewelry
Hello Kitty & Lanvin En Bleu Debut the KAWAII DIVA Jewelry Collection
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Artist-Backed Album Figurines
The Weeknd Launches a 'Kiss Land' Toy Collection with Superplastic
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Lunar New Year Dolls
Barbie Unveils the 2025 Dolls Channeling Good Fortune and Luck
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Glamorous Collector Dolls
Barbie by American Girl Pays Homage to the Original Barbie
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Collectible Mexican Holiday Dolls
The Barbie 2023 Día De Muertos Doll is Highly Detailed
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Cartoon-Themed Performance Wear
Disney x lululemon Delivers Stylish Cartoon Activewear
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Iconic Barbie Collectibles
Barbie Honors “Queen of Rock and Roll” Stevie Nicks with Collector Doll
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Beauty-Branded Film Series
e.l.f. Beauty will Debut 'Show Your(s)e.l.f.' at Art Basel Miami Beach
Mixed Heritage Dolls
Riley by Jilly Bing Represents Mixed Asian and Caucasian Backgrounds
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Glam Multivitamin Bottles
Barbie x Hiya Makes Supplementation Fun for Kids with Sticker Packaging
Pride-Honoring Bird Figurines
Target Dresses Up the Pride Birds to Celebrate this Month
Fashion Doll Board Games
Hasbro's Monopoly: Barbie Edition Has Players Build a Dreamhouse
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Iconic Doll Movie Cars
Barbie's 1957 Chevy Corvette will Debut at Toronto's International AutoShow
Villain-Themed Nail Polishes
Nailtopia Releases a Disney Villain-Inspired Nail Polish Capsule
Fur-Adorned Celebrity Figurines
Funko Unveils a New Pop! of Doja Cat's Coachella Performance
Pop Star-Inspired Holiday Dolls
Mattel Presents a Festive Mariah Carey Barbie Doll
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Global Holiday Giving Journeys
Disney Sends Mickey Mouse on the Disney Ultimate Toy Drive
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Celebrarory Platinum Collectibles
Mini Brands Disney 100 Scales Down Fan-Favorite Characters
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Curl Care Dolls
Healthy Roots Dolls Have Washable, Styleable Textured Hair
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Witchy Toy Building Sets
LEGO Unveils Four Magical Block Sets Inspired by the Wicked Movie
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Sustainable Idol-Finding Apps
Maharashtra Pollution Control Board Unveils a New Ganesha App
Virtual Doll-Inspired Tycoons
Mattel and Gamefam Launch the 'Barbie DreamHouse Tycoon' on Roblox
Festive Día de Muertos-Dolls
Mattel Creations Transforms Barbie and Ken into Festive Designs
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Collectible Rapper Figurines
Funko Has Created an Ice Spice Figurine for Her Debut Album Release
Dainty Children's Holiday Capsules
Janie and Jack Unveil a New Collection with American Girl
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures
Multi-Hero Figurine Packs
Hasbro Announces Pre-Orders for the Marvel Legends S.H.I.E.L.D. 3-Pack