When it comes to fresh produce, today's health-conscious consumer is no longer solely concerned about organic and natural ingredients but is also looking for fruit and vegetable packaging that is convenient and eco-friendly. Furthermore, millennial parents are enforcing nutritious diets from an early age and are introducing their kids to products like organic baby food and toys that encourage healthy eating habits.
From convenient cherry cups to eco orange carriers, designers are finding new ways to make fresh produce more profitable and easier to transport. In addition to protecting and preserving produce, this list's packaging is also designed with sustainability in mind. While some solutions rely on a collapsible designs, others feature materials that are easy to recycle after use.
When it comes to our culture' perception of healthy eating, nutritious and niche diets are no longer reserved for adults but are being marketed to young consumers. From vegetable comic games to kid-friendly gardening kits, growing minds are learning the importance of fresh produce in their diet and everyday life.
32 Examples of Fresh Produce Branding

32
Typographic Salad Packaging
Insal'arte's Produce Packaging Spells Out Leafy Letters

31
Coordinated Salad Bowls
Bright Bites' Salad Bowls Match the Vibrancy of the Ingredients Inside
30
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
29
Detoxifying Juice Branding
Verve Juices Has a New Look for Its Line of Healthy Cleansing Drinks
28
Organic Fruit Packaging
Nurture is a Living Fruit Bowl That Preserves Produce
27
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
26
Earth-Friendly Produce Packages
Nature & More Uses Sugar Cane to Create Compostable Packaging
25
Veggie-Branded Edibles
D. Carota Packaging Embodies the Image of its Healthy Contents
24
Fresh Picked Produce Labels
This Organic Packaging Design Emphasizes the Farm of Origin
23
Artistic Veggie Ads
The MSA Culinary Arts Academy of Istanbul Campaign has Intricately Carved Food
22
Hybrid Fruit Packaging
This Apple Box Packaging Holds a Grape-Infused Apple
21
Geometric Pear Packaging
Katarzyna Soltysiak's Fruit Cage Containers Are Designed for Fresh Fruit
20
Eco-Friendly Banana Packaging
The 'Shiawase Banana' Features a Seamless Sticker Label
19
Eco Orange Packaging
This VitaPack Fruit Carrier Boasts a Collapsible and Sustainable Design
18
Sliced Fruit Packaging
Vicente Peris Sells Half Fruit Slices to Prevent Food Waste
17
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
16
Transparent Produce Bags
These Produce Packaging Designs Emphasize Freshness
15
Lovable Legume Branding
Hip Peas Packaging Incorporates Cute and Cartoony Versions of Vegetables
14
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
13
Biodegradable Lettuce Packaging
This Lettuce Packaging Uses Vegetable Inks & Sugar-Based Materials
12
Bottled Cherry Packaging
This Fruit Packaging Design Rethinks the Maraschino Cherry Jar
11
Home-Prepared Infant Meals
This Homemade Organic Baby Cuisine is Prepared Naturally
10
Organic Nut Yogurts
The Laiterie Chalifoux Probiotics are Designed for on-the-Go Consumption
9
Blended Breakfast Pouches
The 'Good Morning' Breakfast Drinks Come Portable Formats
8
Adventurous Fruit Packaging
The Baobab Packaging Design is For the Outdoor Type
7
Heathy Produce Campaigns
Price Chopper's Healthy Eating Campaign Encourages Better Food Choices
6
Consumable Character Peepers
These SUCK UK 'Edible Eyes' Add Personified Fun to Ordinary Snacks
5
Prescriptive Produce Packaging
Nature's Pharmacy is a Branding Concept for Fruits and Veggies
4
Tetrahedral Vegetable Packaging
The Pattruss Z Leaf Salad Vegetable Packaging Ensures Freshness
3
Biodegradable Fruit Packaging
This Special Fruit Packaging Film Contains Natural Additives
2
Fruity Ketchup Packaging
This Unique Condiment Container for Ketchup Suggests Freshness
1
Padded Strawberry Packaging
The Dri-Fresh Soft-Hold Soft Fruit Packaging is Berry Effective
Related Ideas
Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Convenient Cherry Tomato Boxes
Nijasol's Special Edition Cherry Tomato Snack is Vibrant and Unique
Beverage Packaging Updates
Capri Sun's Resealable Bottle is a Modern Twist on a Timeless Favorite
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Portable Superfood Packets
Juice Plus+ Superfood Powder Blends 30 Fruits, Veggies & Berries
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Edible Wrapper Snack Bars
One Good Thing Bars Have a No-Waste Formulation
Product Packaging Updates
COCOYO Packaging Gets a Fresh Look With Purpose in Every Detail
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Hydration Solution Expansions
Cure Hydration Expands to Whole Foods Across the U.S.
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Eco-Friendly Root Vegetable Packaging
This HUID Compostable Packaging Concept is Made with Onions
Durable Egg Packaging Designs
Cascades Unveils the New Cascades Fresh GUARD EnVision™ Packaging
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Design-Forward Countertop Herb Vases
Lettuce Grow Debuts the Counterstand and Expands Inn Costco
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Freshness-Boosting Packaging Stickers
Fresh Inset's Vidre+ Adds Value to Fresh Produce Packaging
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Organic Own-Brand Coffee Pods
Natural Grocers Organic Coffee Pods Come in Several Options
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Nutrient-Dense Baby Food Pouches
Kiddylicious Baby Food Pouches Come in Eight Varieties
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Air Fryer-Friendly Product Packaging
The PaperSeal Shape Tray Replaces Plastic Alternatives
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Fresh Fruit Subscriptions
Edible Brands Launched a Fresh Fruit Subscription Delivery Service
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Organic Fruit Soda Expansions
Evolution Fresh Real Fruit Soda Has Expanded Its Availability
Recycled Diaper Packaging
Kimberly-Clark Collaborates with Amcor on a Sustainability Solution
Kid-Friendly Freeze-Dried Snacks
Harvest Snaps' Kids Freeze-Dried Snacks Use Only 100% Whole Fruit
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Fresh Produce Storage Bags
Ambrosia Bags Offers a Solution to the Common Problem of Wasted Produce
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
Compostable Foodservice Packaging
The Eco-Products GreenStripe Line Has New Bags and Wraps
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Private Label Organic Soups
Natural Grocers Organic Soups Come in Six Recipes
Sustainable Pet Food Pouches
American Packaging Corporation Unveils a New Sustainable Solution
Biodegradable Supplement Capsules
Vapsula's Nespress-Compatible Pods Make Daily Wellness Delicious
Compostable Foodservice Packaging
The Better Earth Farmer’s Fiber Collection is Being Expanded
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Vibrant Food Storage Solutions
Caraway Launches the Summer Food Storage Collection
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Consumer-Driven Ambient Juices
Tropicana is Adding Two New Options to Its Ambient Juice Range
Free-From Kids Juice Boxes
Innocent Kids Juicy Water Comes in Two Flavors
Snackable Sweet Peppers
Sweet S'NAPS are Share the Crispness and Juiciness of a Granny Smith Apple
Freshness-Extending Food Packaging
SAVRpak Offers an Innovative Solution to Combat Food Waste
Organic Apple Juice Boxes
Trader Joe's Just Added a New Organic Apple Juice Beverage
Grocery Insights Tools
Broccoli's Bag Analyzes Grocery Spending, Diet Habits, and Health Impact
3-in-1 Meal Packaging Solutions
Coveris Debuts Hot-to-Go Packs with Eco-Friendly Design Practices
Wholesome Fun-Focused Snacks
Get'ems from Gerber Turns Kids' Snacktime into Moments of Discovery
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Eco-Friendly Hummus Products
Lantana Foods Introduced New Packaging and Flavor Varieties
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Fresh-Frozen Herb Brands
Dorot Gardens Has Unveiled a Rebrand Centered Around Its New Tagline
Paper-Packaged Garlic Baguettes
Marks & Spencer Launches its Garlic Baguettes in Paper Packaging
Certified Non-UPF Labels
The Non-UPF Verified Label Helps Consumers Avoid Ultra-Processed Foods
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Convenience-Focused Family Meals
Hain Celestial Group Highlights Convenient Snack and Meal Options
Frozen Fall-Ready Vegetables
Green Giant® Expands its Frozen Vegetable Line for the Fall Season
Plant-Rich Retailer Ready Meals
The Waitrose PlantLiving Range Features Nine New Options
Connected Purée Cartons
Ravifruit's Mixologi Packaging Shares Exactly Where Fruits are Sourced
Fresh Mango Snacking Satchels
Mission Produce Unveils a New Retail-Ready Mango Pack
Refrigerated Trail Mixes
Fresh Face Foods is Offering a Fresher Take on a Classic Snack
Crunchy Fibrous Fruit Snacks
Kencko Organic Fruit Snaps are Packed with Fruit and Fiber
Curated Organic Beverage Menus
Fresh Blends' Menu Caters to People in University, College & More
Interactive Family-Friendly Holiday Campaigns
Bolthouse Fresh Foods™ Runs Are You Reindeer Ready?
Canned Cuisine-Inspired Veggies
These New Products From Del Monte Foods are Easy to Enjoy
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Youth-Focused Prebiotic Products
Beech-Nut® Launches a New Range of Prebiotic Jars and Pouches
Gourmet Organic Breakfast Bars
Little Gourmet Released a Set of Child-Friendly Breakfast Bars
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Chef-Crafted QSR Wraps
Crisp & Green Unveils its Fresh Hero Wraps
Health-Forward Charity Initiatives
innocent Drinks and Co-Op Team Up to Support Fruit & Veg Access
Ready-to-Drink Daily Greens
Greens On The Go Blends 10 Fruits and Veggies in a Can
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Mobile Produce Markets
GROW-on-the-GO Nourishes Communities in Food Deserts
Nutrient-Packed Fruit Spreads
These New Smash Foods Fruit Spreads Come in Two Flavors
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Quirky Eco-Friendly Capsules
F5 Global is Launching its New Wonky Fruits Collection in the UAE
Farmer-Supporting Merch Ranges
This sweetgreen Merch Benefits the National Young Farmers Coalition
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Premium Private Label Cosmetics
Real Root by Sprouts Offers Body Care and More
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Health-Focused Snack Assortments
The AWG Brands Best Choice Produce Snack Program Has 15 Products
Nutrient-Dense Snack Products
Tosi Products are Introducing New Recipes and Branding
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Shelf-Stable Fruit Purees
The Oregon Fruit Company Just Unveiled New Shelf Stable Pourable Fruit
Hybrid Blend Salad Packs
The Hippo Harvest USDA Certified Organic Packaged Salads are Extra-Fresh
Clean-Label Vegetable Dips
Kallø's Veggie Dips Combine Organic Vegetables and Pulses
Vertically Farmed Bagged Greens
Unbeleafable Zesty Baby Leaves are Grown without Pesticides
Global Cuisine Salad Kits
These Three New Fresh Express Chopped Salad Kits are Arriving in the US
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Prepackaged Street Food Sandwiches
The Urban Eat Urban Street Range Has Three Options
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Dynamic Carrot Collections
Bolthouse Fresh Foods Unveils Sustainable Packaging for Three Products
Sustainable Growing Containers
The HC Companies Debuts the Revamped Horticultural Containers
Snackable Saucy Vegetables
First Quality Produce Introduces the 'Celery' and 'Dynamic Duo' Packs
Cartoon-Branded Tomato Snacks
NatureSweet PAW Patrol Cherubs To Go are Ready to Eat
Organic Puree Baby Foods
PC Organics Launched a New Fruit Medley Food for Infants Over 6 Months
Free-From Private Label Cleaners
Nature Grocers Brand Household Cleaners Come in Six Options
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Savory Vegetable Beverages
ITO EN's Crunchy Smoothie & Crispy Potage Include Real Veggie Pieces
Compostable Foodservice Lines
The New Veridian™ Collection Targets Composter Contamination
Dehydrated Plant-Based Meals
Farm to Summit Packages Nourishing Meals in Omnidegradable Bags
Flavorful Branded Table Grapes
Sun World International Launched Two Types of Table Grapes
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Eco-Friendly Kids Lunchware
Duck Duck Books and Duck Duck Eco Goods Unveil a Lunchware Collection
Regulated Sustainability Solutions
FoodChain ID Unveils a Suite of Solutions for Sustainable CPG
Recyclable Pouch Refreshment Packaging
Capri-Sun Introduced Its First-Ever Recyclable Drink Pouch
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Ultra-Fresh Deli Meals
Fresh Food For Now Debuts a New Assortment of Sandwiches, Salads, and Wraps
Convenience-Focused Salad Jars
Gardencup Has Debuted the Garden Harvest Salad for a Limited Time