Lantana Foods Introduced New Packaging and Flavor Varieties
Michael Hemsworth — September 5, 2024 — Lifestyle
References: lantanaproducts & preparedfoods
Lantana Foods has given its hummus products a refresh to keep them relevant with today's consumer and shift them into a new era that responds to changing preferences. The brand has started off with new packaging that is fully recyclable to maximize their eco-friendly profile, while also introducing the new Fusion Hummus products that incorporate a variety of unexpected flavors and textures. The new hummus products come in four flavors including Sriracha Carrot, Black Bean Hummus, Cauliflower Pizza Crust and Dill Pickle Hummus that are each sure to catch the attention of today's shopper.
Director of Brand Management at Lantana Foods Megan Trout commented on the brand's latest updates saying, "Consumers want healthy, plant-based foods that deliver a full flavor punch and are super easy to incorporate into their daily eating habits. Our fusion hummus checks all the boxes: fun, flavorful and convenient. Our delicious combinations are unlike any other hummus in the market. We hope our new packaging reflects our passion for these products and helps consumers spot us in the deli."
Director of Brand Management at Lantana Foods Megan Trout commented on the brand's latest updates saying, "Consumers want healthy, plant-based foods that deliver a full flavor punch and are super easy to incorporate into their daily eating habits. Our fusion hummus checks all the boxes: fun, flavorful and convenient. Our delicious combinations are unlike any other hummus in the market. We hope our new packaging reflects our passion for these products and helps consumers spot us in the deli."
Trend Themes
1. Recyclable Packaging - Fully recyclable packaging is transforming the way eco-conscious consumers choose products, ensuring minimal environmental impact and driving sustainable practices.
2. Fusion Flavors - The introduction of unexpected flavors like Sriracha Carrot and Dill Pickle in traditional hummus offers a novel culinary experience, appealing to adventurous eaters and spicing up standard offerings.
3. Plant-based Convenience Foods - Convenient, plant-based foods that are easy to integrate into daily diets are becoming highly attractive, meeting the growing demand for healthy, flavorful, and time-saving meal options.
Industry Implications
1. Food Packaging Industry - Innovative packaging solutions that emphasize recyclability and sustainability are revolutionizing the food packaging industry, meeting consumer demand for eco-friendly products.
2. Plant-based Food Industry - The expanding variety of creative plant-based products, such as fusion hummus, highlights the dynamic evolution within the plant-based food sector.
3. Health Food Industry - The health food market continues to grow with offerings that combine nutritious ingredients and bold flavors, catering to health-conscious consumers seeking tasty yet beneficial options.
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