These food and beverage pairing innovations range from chef-curated beer recipes -- like those conceived by Irish celebrity chef and cookbook author Chef Clodagh McKenna for beer brand Guinness -- to gourmet brewery concepts like The Brewer's Table in Austin, Texas.
While Chef Clodagh McKenna and Guinness teamed up to introduce three signature recipes that showcase the Irish stout's versatility, Austin's The Brewer's Table specializes in handcrafted beers that are paired with unique and experimental dishes. Overall, the restaurant brewery boasts a beverage selection described as "a crossover and collaboration of ideas and ingredients with the food."
Other food and beverage pairing innovations include Coleman’s exclusive Budweiser meat product range that spotlights slow-roasted pork and UNION's Charcuterie Crisps which were launched in collaboration with Made to Drink UK. The crisps are not only a tasty snack alone but are specifically meant to be enjoyed as a bar bite alongside beer and wine.
30 Food & Beverage Pairing Innovations

30
Inflight Oktoberfest Beers
Lufthansa is Serving Fresh Draft Beer On-Board for Oktoberfest

29
Branded Celebrity Chef Recipes
Chef Clodagh McKenna's Guinness Recipes Embrace Culinary Innovation
28
Creative Food Pairing Competitions
Trader Joe's is Asking Customers to Dream Up New Food Mash-Ups
27
AR Cider Pairing Apps
The Angry Orchard Cider+Food App Simplifies Pairings with AR
26
Boozy Flatbread Pairings
Oggi's Sports Brewhouse Pizza's New Flatbread Menu Features Beer Pairings
25
Science-Inspired Mixology Events
The Science of Cocktails Event Supports Student Field-Trips
24
Restaurant-Brewery Concepts
The Brewer's Table Shines an Equal Spotlight on Food and Drinks
23
Pizza Brand Beer Deliveries
Pizza Hut Will Now Deliver a Six-Pack of Beer with Its Pizzas
22
Crispy Meat Chips
UNION's 'Charcuterie Crisps' Add Flavor and Texture to a Modern Food Spread
21
Boozy Theme Park Tours
Disney Springs is Highlighting Its Fine Restaurants with a Bourbon Trail
20
Craft Beer Donut Pairings
Grain&Grit Beer Co. and Donut Monster Hosted a Special Co-Event
19
Beer-Tasting Train Tours
The Durango Brew Train Takes Beer Lovers Through the Colorado Mountains
18
All-Pink Chocolate Pairings
This Gift Puts a Twist on Valentine's Day Wine and Chocolate
17
Craft Beer Crackers
Beer Flats' Pilsner and Porter Crackers Reference Dark and Light Beer Flavors
16
Pizza Pairing Wines
Grapest Wines & Co.'s Pizza Wine is Meant to Be Enjoyed with a Slice
15
Wine-Paired Ice Creams
Baskin-Robbins and Rosenthal are Sharing Wine and Ice Cream Pairings
14
Appetizer-Inspired Ales
Outback Steakhouse is Now Offering a Bloomin’ Blonde Ale
13
PB&J Wine Pairings
Trader Joe's is Pairing Its Wines with a Beloved Childhood Snack
12
Beer-Branded Meat Products
The Coleman’s Budweiser Products are Made with Slow-Roasted Pork
11
Artful Interactive Dinners
Onedome, Storylab & Monarch Catering are Hosting 'F.E.A.S.T'
10
Exclusive In-Home Tequila Tastings
Aguamiel is Celebrating National Tequila Day with a New Program
9
Summertime BBQ Wines
The Chop Shop Cabernet Sauvignon is Perfect for Backyard Barbecues
8
Beer-Paired Olive Snacks
DeLallo Assembled an 'Olive + Beer Pairing Guide'
7
Beer-Pairing Dinners
Lagunitas Brewing Company and Brother John’s Join for a Dinner Set Menu
6
Luxe Bubbly Paired Dishes
Jason Atherton's London Restaurants Will Boast Moët & Chandon Pairings
5
High-End Sake Pairings
Chef Josean Alija Serves the Tough-to-Pair Artichoke with Sake
4
Taco Chain-Created Beers
Taco Bell Introduced a 'Big City Bell Pilsner' for Its New NYC Cantinas
3
Pancake House Craft Beers
The IHOPS Pumpkin Pancake Stout is Limited-Edition and Fall-Inspired
2
Vegan Wine Clubs
'Vegan Wines' Offers a Selection of Plant-Based Wines to Subscribers
1
Valentine's Wine-Paired Tastings
The Winery SF Hosted a Romantic Afternoon of Chocolate and Wine
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Food Pairing Campaigns
Trigger the Taste Celebrates Beloved Heinz Matchups
Streetwear-Inspired Beer Collaboration
Fat Tire and Vans Have Announced a Collaboration
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Immersive Upscale Dining Concepts
The Playbook Commons Merges Culinary Arts with Sports
Soda-Inspired Fashion Collaborations
Dr Pepper x Lonely Ghost Debut 'Chateau Lonely'
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Cookie-Supported Beer Campaigns
Guinness and Levain Bakery Bring Together Cookies and Beer
Low-Emissions Alcohol-Free Beers
Carlsberg Sweden and Einride Launched an Alcohol-Free Beer
Game-Inspired Meal Kits
Home Chef x Minecraft Partner for Dishes Inspired by the Game
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Automated Beer Stations
Heineken Launched its 'Trust Bars' Campaign in South Korea
Bold Beer-Flavored Cheeses
The 'Pabst Blue Ribbon Beer Flavored Cheese' is a Unique Collaboration
Co-Branded Candy-Flavored Ales
Goetze's and Guinness Partnered on the Caramel Creams Ale
Exclusive Wine Club Partnerships
The Balvenie Partners with Toronto's Bovine Wine Club
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Takeaway Tasting Menus
Ynyshir Partners with Uber Eats to Create a Tasting Menu for Home Delivery
Autumnal Collaboration Cocktail Recipes
Jack Daniel’s and Inch's Cider Partnered for a New Drink
Grill-Inspired Snack Crisps
Pringles x Miller Lite Shares Limited-Editions Like Grilled Beer Brat
Sporty Collaborative Streetwear Capsules
Palace and Stella Artois Join Forces Again on a Capsule
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Beer-Inspired Ice Creams
Salt & Straw Created the The Brewers Series with Five Craft Breweries
Whisky Gift Boxes
Bruichladdich x ButcherBox Curated Bundles for Holiday Gifting & Entertaining
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Collaborative Work Boots
Timberland PRO x Pabst Blue Ribbon Partner for a New Workwear Collab
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Festive Mojito Lagers
Beavertown Brewery Has a New Mojito Lager Dubbed the 'Spicy Boi'
Flavor-Driven Alcohol-Free Beers
1664 Bière 0.0% is Arriving in Sleek Slim Cans, Draft and More
Festive Irish-Inspired Pop-Ups
Freehouse Collective Debuts the Barrelman: Spirits of Dublin Pop-Up
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Beer-Infused Charcoal Collaborations
Kingsford Charcoal Joins Miller Lite on a Beercoal Creation
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Non-Alcoholic QSR Beverages
A&W Introduces Labatt's Budweiser Zero at its Restaurants
Bouillon-Based Food Campaigns
Knorr Launches 'Fast Food Remix' Music Video Featuring Ludacris
Soda-Inspired Food Crawls
The Jarritos Food Crawl is a Collaboration With Canadian Restaurants
Exquisite Single-Malt Scotch Pairings
The Balvenie Enhances Summer Celebrations with Class
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Cookie-Paired Beer Initiatives
Iron Hill Prompts Consumers to Earn Their Beer Badges
Cannabis Dining Experiences
The BIC EZ Reach Lighter Supper Club with SWED Explores Pairings
Sustainable Beer Brand Partnerships
Terrapin Beer Co. & Orvis Boasts Environmental Sustainability
Non-Alcoholic Beer Pairing Kits
BERO and Emmy Squared Pizza Matched Non-Alcoholic Beer and Pizza
Regenerative Grain Lagers
Patagonia Provisions and Deschutes Brewery Created Kernza Lager
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Dry January Drink Menus
Hopdoddy Burger Bar Introduced an Alcohol-Free Menu
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Holiday-Ready Beverage Menus
Peet's Coffee Debuts a Creative Bar Menu for the Festive Season
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Rural Irish Pub Campaigns
Heineken Launched a Global Campaign for McLoughlin’s Bar
Retailer-Exclusive Craft Beers
Brooklyn Brewery and Tesco Partnered on a New Range
Wine-Paired Snack Chips
Made for Drink and Brancott Estate Partnered for New Snacks
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Pizza Making Culinary Collections
Gozney Joins Hedley & Bennett on a Joint Capsule
Bar-Inspired Nut Snacks
The PLANTERS x Miller High Life Bar Nut Mix Celebrates a Classic Pairing
Football Team-Themed Beers
Aberdeen Football Club and Fierce Beer Collaborated on a Libation
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
Unconventional Pizza Pairings
Yellow Tail x Domino’s create The Ultimate Wine & Pizza Pairing
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
Location-Specific Beer Can Designs
Budweiser Canada Debuts the Limited-Edition Edmonton Beer Can
Premium Cheese Wine Pairings
Cracker Barrel Elevates Summer Wine and Cheese Pairings
Refined Alcohol-Free Beer Ranges
Mash Gang Launched Three Alcohol-Free Beers to its Core Range
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Fruity Collaboration Retailer Beers
These New BrewDog Beers Come in Two Expressions
Alcohol-Free Beer Enhancers
Yops Natural Fragrance Solution Improves Non-Alcoholic Beer Flavor
Co-Branded Irish Coffees
Baileys & Grind Made a Limited-Edition Irish Coffee for St. Patrick's Day
Brew-Inspired Pantry Products
BrewDog Kitchen Shares Rubs, Sauces & Seasonings
Beer-Branded Work Boots
Pabst Blue Ribbon and Timberland PRO Partnered on Two New Boot Styles
Exclusive Gourmet Dining Events
Glenfiddich Enters a Collaboration with Michelin-Starred Chef
Bakery Champagne Bars
Greggs Champagne Bar Pairs Savory Baked Goods with Glasses of Bubbly
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Commercial AI Mixologists
Tastebuds Crafts AI-Generated Recipes for the Beverage Industry
Dine-Out Beer Promotions
This BrewDog On-Pack Promotion Celebrates the Brand's 18th Anniversary
Non-Alcoholic Burger Combos
A&W Restaurants Now Offer Budweiser Zero in Burger Combos
Art-Inspired Whisky Events
Bulleit Frontier Whiskey Partnered with Ian Woods for a Custom Design
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Premium Draught Cocktails
Served Draught Enhances Service, Quality & Convenience
Artisan-Inspired QSR Drinks
These Burger King Drinks are Arriving in Canada in Two Options
Canned Coffee Liqueur Beers
VIVIR Tequila and SALT Beer Factory Partnered for the Café Stout
Whisky Culture Private Clubs
Craft Irish Whiskey Announces Exclusive Soho Whisky Club Partnership
Dj Set-Cooking Collaborations
'The Bouillon' Room by 'Knorr' Mixes Cooking and And Music
Sippable Summer Pale Lagers
BJ’s Restaurants Just Added a New Cool Tricks IPL
Leftover Bread-Based Beers
Aldi is Launching Food Waste Beers Under the Hop Foundry Brand
Multi-Vendor Food Marketplaces
Chef's Hall Offers Multiple High Quality Restaurants Under One Roof
Cinco de Mayo Nacho Platters
Old Chicago Pizza's Cinco Beer Tour Features New Nachos Grande
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
From-Scratch Soup Deliveries
Jane Foodie and FreshDirect Partnered to Expand Access
Alcohol-Free Subscription Partnership
Kit NA Brewing Partners with HelloFresh for Deliveries
Festive Cracker Pairings
Kellanova's Cracker, Meat & Cheese Pairings Elevate Holiday Entertaining
Seasonal Grocery Aisle Launches
Sainsbury's 'Taste the Difference' Range Appeals to Summer Foodies
Updated Cider Packaging
Heineken Ireland Partners with The Otherly to Redesign its Apple Ciders
Pet-Friendly Victoria Breweries
Moon Under Water Brewpub and Distillery Offers a Patio Dog Menu
Stout-Flavored Snack Chips
Burts Guinness Crisps are Headed to ALDI in Two Options
Celebrative Cocktail Menus
Jade Yorkville Reigns Offers Festive Champagne-Based Cocktails
Festival Season Beer Ranges
The Fierce & Friends Beer Range is Exclusively Available at ALDI
Collaborative Low-Alcohol Beers
Small Beer Blanche Was Created with Sorted Food
Collaborative Music-Inspired Bar Menus
HIMKOK and Sony Music Norway Partnered for a New Menu
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
British Cuisine-Inspired Gins
These 820 Spirits Gins Come in Two Distinct Expressions
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Canine-Friendly Restaurant Menus
Café Villa Serves Up Dog Dinners and Non-Alcoholic Beers
QSR Chicken-Themed Drinkware
The KFC x Corkcicle Collab Features Three Limited Edition Items
Meat-Focused Wine Ranges
The Butcher’s Cellar Wine is Targeted Towards Meals with Meat
At-Home Tasting Menus
Uber Eats Partners with Michelin Restaurant Ikoyi for a New Tasting Menu
Limited-Edition Book-Inspired Beers
COEDO Joins Value Books and Debuts the Innovative Book IPA
Craft Beer-Paired Pizza Experiences
Tony Gemignani Teams Up with Black Hammer Brewing Company
Summertime Scottish Beer Ranges
The ALDI Scotland Summer Beer Range Showcases Local Breweries
Gin-Paired Popcorn Snacks
Popcorn Kitchen & Craft Gin Club Joined Forces to Delight Gen Z
Non-Alcoholic Beer Deals
Athletic Brewing Company is the Non-Alcoholic Partner of Arsenal F.C.
Cotton Candy Bacon Beers
This Blonde Ale Offers a Tantalizing Trip Through Festive Flavor Profiles
Fine Dining Experience Collaborations
Evian Partners with the MICHELIN Guide in Canada
Alcohol-Free Refreshment Partnerships
Majestic and Club Soda Announced a New Partnership
Hospitality Worker-Supporting Initiatives
Karl Strauss Brewing Partners with Restaurants Care
Unique Hotel Wedding Packages
Karisma Hotels & Resorts Unveils a Beer-Inspired Wedding Experiences
Dog-Friendly Patio Menus
Rocky View Brewing Company Crafted a Nourishing Dog Patio Menu
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Collaborative Plant-Based Recipes
Sheese and BOSH! Partnered to Create Four Vegan Recipes
Surfing-Centric Podcast Series
This Podcast Was Created By 805 Beer and the World Surf League
University Team-Supported Beverage Partnerships
GoodDays Partners with Kennesaw State University
Springtime Stout-Flavored Burgers
The Deluxe Irish Stout Burger is Here for St. Patrick's Day
Seasonal On-Tap Cocktails
The Honey Moon Cocktail Bar Introduced a Series of Seasonal Flavors
Chef-Inspired Kitchen Lines
Crate & Barrel Teams Up with Gaby Dalkin for a New Hosting Capsule
Innovative Pizza-Wine Pairings
Alileo Wines and Roberta's Pizza Forge an Innovative Partnership
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Pop-Up Test Kitchens
Apothic's Your Signature Taste Helps Home Cooks Refine Signature Recipes
Climate-Conscious Cocktails
Fura's Journal of Future Foods Menu Explores Specific Ingredients
Traveling Food Festivals
Northern Heat Rib Series Will Be Traveling to 10 Cities in Ontario
Artisan Cheese Pairing Sets
Rogue Creamery's Winners Circle Gift Set Boasts Premium Accompaniments
Football-Themed Snack Kits
FieldGoods x Days Euros Bundle Comes with Munchies and Beer
Valentine's Day-Inspired Single Malts
Virginia Distillery Co. Expands The Brewer’s Coalition Line
Miniature Martini Pairings
NYC’s The Tusk Bar Serves a Trio of Smaller Martinis with Oysters
Collaborative Restaurant Recipe Kits
GRUBBY and LEON Grocery Partnered on Limited-Edition Dishes
Branded Tea-Themed Cookbooks
The Brew, Bake, Sip & Savour Cookbook Has 60 Recipes