The Chop Shop Cabernet Sauvignon is Perfect for Backyard Barbecues
Michael Hemsworth — June 19, 2018 — Lifestyle
References: cabsauvwine & coolmaterial
The Chop Shop Cabernet Sauvignon is an approachable libation that has been created to offer consumers a laid-back pairing for their favorite barbecue food this summertime. The wine was created by Ryan Zotovich for Wine and features a complex, juicy flavor that is perfect for enjoyment with barbecued meats, smoked meats and other summertime fare.
The Chop Shop Cabernet Sauvignon is positioned as a flavorful alternative to beer that offers consumers who might not otherwise have much experience with wine to try out one with their favorite foods this season. The rich, full-bodied profile has notes of red cherry, plum and spice, which makes it perfect for consumers who want to upgrade their summertime gathering in their backyard to be a little more high-end.
The Chop Shop Cabernet Sauvignon is positioned as a flavorful alternative to beer that offers consumers who might not otherwise have much experience with wine to try out one with their favorite foods this season. The rich, full-bodied profile has notes of red cherry, plum and spice, which makes it perfect for consumers who want to upgrade their summertime gathering in their backyard to be a little more high-end.
Trend Themes
1. Approachable Wines - Creating approachable wines that appeal to consumers with limited wine experience can disrupt the traditional beer market during summertime backyard gatherings.
2. Food and Wine Pairings - Developing wines specifically designed to complement barbecued and smoked meats can lead to disruptive innovation opportunities in the wine industry.
3. Upscale Backyard Gatherings - Positioning wines as a high-end alternative to beer for summertime backyard gatherings can disrupt the perception that wine is only for fancy occasions.
Industry Implications
1. Wine Industry - Creating approachable wines and developing unique food pairing options can spur disruptive innovation in the wine industry.
2. Food and Beverage Industry - Promoting wines as an alternative to beer for backyard barbecues can open up new market opportunities within the food and beverage industry.
3. Hospitality Industry - Introducing upscale wines for backyard gatherings can contribute to disruptive innovation within the hospitality industry by offering a premium experience to consumers.
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