Trader Joe's is Asking Customers to Dream Up New Food Mash-Ups
Katherine Pendrill — February 14, 2018 — Marketing
This Valentine's Day, Trader Joe's is rewarding customers for dreaming up new food mash-ups. For those who find two products that make up the perfect match, it could mean free groceries for weeks.
In the spirit of romance, Trader Joe's is asking customers to pair two of its products to create a new food mash-up. In exchange, those who create the winning pairings will be rewarded with gift cards to the popular grocery chain. Best of all, there are no explicit rules for the pairings, so customers can feel free to get as creative as they like.
To participate in the contest, customers simply have to share a picture of two Trader Joe's products together with the hashtag #MatchMadeAtTJsContest and post it on Instagram.
Image Credit: Trader Joe's.
In the spirit of romance, Trader Joe's is asking customers to pair two of its products to create a new food mash-up. In exchange, those who create the winning pairings will be rewarded with gift cards to the popular grocery chain. Best of all, there are no explicit rules for the pairings, so customers can feel free to get as creative as they like.
To participate in the contest, customers simply have to share a picture of two Trader Joe's products together with the hashtag #MatchMadeAtTJsContest and post it on Instagram.
Image Credit: Trader Joe's.
Trend Themes
1. Creative Food Pairing - Opportunity for businesses to encourage customers to experiment with and share creative food combinations.
2. Customer-driven Innovation - Opportunity for businesses to involve and reward customers for their ideas and creativity, fostering a sense of brand loyalty.
3. Social Media Engagement - Opportunity for businesses to leverage user-generated content on platforms like Instagram to create buzz and engage with customers.
Industry Implications
1. Grocery Retail - Opportunity for grocery retailers to tap into customer creativity and incentivize purchases through contests and rewards.
2. Food and Beverage - Opportunity for food and beverage companies to inspire customers to explore new flavor combinations and expand their product offerings.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to design and execute engaging campaigns that encourage customer participation and social media sharing.
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