Lufthansa is Serving Fresh Draft Beer On-Board for Oktoberfest
Natalia Goloskokova — September 20, 2018 — World
References: newsroom.lufthansagroup & wuv.de
Lufthansa will serve fresh draft beer from kegs for the first time in 50 years as a way to celebrate Oktoberfest. Oktoberfest is the world's largest Folk fest, combining beer festival and traveling funfair together, with more than six million people from around the world attending it every year at the end of September through the beginning of October.
Back in the 1960s, Lufthansa served draft beer as part of its 'Senator Service,' now the beer keg is returning on-board—but only in Business Class. For this purpose, "airworthy" kegs had to be selected, in which a valve regulates the carbonic acid pressure. Thus, an overpressure on-board is prevented, so that tapping the keg can be done even at an altitude of 10,000 meters.
For the first time, the crew has participated in developing an exclusive Oktoberfest menu for Business Class customers in cooperation with the culinary experts at LSG Sky Chefs. The selection this year includes ox tartare with truffle, followed by char with Riesling sauce and Bavarian cream with pistachio pesto.
In addition to the beer and food, Lufthansa will be celebrating with crew members wearing traditional Bavarian costumes on flights departing Munich bound to New York, Singapore and Shanghai and several selected European flights.
Back in the 1960s, Lufthansa served draft beer as part of its 'Senator Service,' now the beer keg is returning on-board—but only in Business Class. For this purpose, "airworthy" kegs had to be selected, in which a valve regulates the carbonic acid pressure. Thus, an overpressure on-board is prevented, so that tapping the keg can be done even at an altitude of 10,000 meters.
For the first time, the crew has participated in developing an exclusive Oktoberfest menu for Business Class customers in cooperation with the culinary experts at LSG Sky Chefs. The selection this year includes ox tartare with truffle, followed by char with Riesling sauce and Bavarian cream with pistachio pesto.
In addition to the beer and food, Lufthansa will be celebrating with crew members wearing traditional Bavarian costumes on flights departing Munich bound to New York, Singapore and Shanghai and several selected European flights.
Trend Themes
1. Draft Beer On-board - Introducing fresh draft beer from kegs on flights presents an opportunity for disruptive innovation in the airline industry.
2. Oktoberfest Menus - Developing exclusive Oktoberfest menus in collaboration with culinary experts offers a chance for disruptive innovation in the airline catering industry.
3. Traditional Bavarian Costumes - Celebrating with crew members wearing traditional Bavarian costumes on flights creates a disruptive innovation opportunity in the airline customer experience.
Industry Implications
1. Airlines - The introduction of draft beer on-board during Oktoberfest showcases a disruptive innovation opportunity for the airline industry.
2. Airline Catering - Collaborating with culinary experts to develop exclusive Oktoberfest menus presents a disruptive innovation opportunity for the airline catering industry.
3. Travel and Tourism - Incorporating traditional Bavarian costumes on flights as part of the Oktoberfest celebration offers a disruptive innovation opportunity in the travel and tourism industry.
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