From blood donation to the preservation of National Parks, the February 2022 social good trends demonstrate some of the creative ways brands are raising awareness for good causes.
While Krispy Kreme may be best known for its donuts, the brand recently made headlines for helping to combat the nationwide blood shortage. For a whole week, the brand offered a free dozen of the brand's 'Original Glazed' donuts to those who donated blood – a major highlight of the February 2022 food trends.
Another company known for its sweet treats also waves for supporting another newsworthy cause: the preservation of National Parks. To support the cause, Ferrero released limited-edition Kinder Joy National Park Foundation eggs, which aimed to teach kids about animals that can be found throughout North America and the National Parks where so many of those species live.
Top 70 Social Good Trends in February
From to Blood-Drive Donuts to Wildlife Education Treats:
Katherine Pendrill — Feb 5, 2022 — Social Good
70
Tent-Safe DIY Heaters
Heater Bloc Shared a Free Guide to Create DIY Heaters for the Unhoused
69
Facemask Upcycling Initiatives
University Researchers Have Created Batteries from Old Facemasks
68
Interactive Education Toys
The 'Ironing Time Learning Set' Teaches Colors, Shapes, and Numbers
67
Mathematics Activity Kits
The ‘Numberblocks MathLink Cubes 1–10 Activity Set’ Has 30 Activities
66
Temporary Refugee Housing
Atelier Craft and ICI! Completed the Aire de Repos Shelters in Paris
65
Floating Recycled Tennis Courts
Parley and adidas Built a Tennis Court Over the Great Barrier Reef
64
Animal-Inspired Sensory Toys
'Spike the Fine Motor Hedgehog Fidget Friend' Has Six Ways to Fidget
63
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
62
Inclusive Label Printers
The Braille Label Maker Creates Labels for the Visually Impaired
61
Plant-Based Watch Straps
WoodWatch Has Launched the World's First Cactus Leather Watch Strap
60
Indigenous Cannabis Producers
Seven Leaf Boasts Great Cannabis Born from Mohawk Tradition
59
Seasonal Senior Subscription Boxes
MySenior Subscription Box Has Practical Gifts and Necessities
58
Climate Change-Inspired Installations
'The Melted Gondola' Can Be Viewed on Top of Ajax Mountain
57
Augmented Reality Educational Apps
This App Lets Teachers & Learners Create Complex Virtual Worlds
56
Teen Driving Safety Programs
Michelin Improves Teen Drivers’ Safety With #GoldenGauge Program
55
Fashion-Forward Sustainable Apparel
The Phoenix Brand Aims to Protect the Planet and its People
54
Long Reach Hair Brushes
This Adaptive Paddle Brush Features Velcro Hand Straps
53
Arctic Portal Installations
Greenpeace is Broadcasting Live Antarctic Footage in London
52
Female-Empowering Mindset Apps
The Ana App is a Personalized Women's Mindset Coach by Roxy Earle
51
Design Activity Sets
Eeboo’s Challenges with Form & Color Teach the Fundamentals of Design
50
Hands-On Learning Activities
The 'Learning at Home Literacy Kit' Has 54 Educational Activities
49
4-in-1 Learning Toys
The ‘Sorting Surprise Picnic Baskets’ is Perfect for Kids Aged 3 to 7
48
Wildlife Education Chocolate Treats
Kinder Joy National Park Foundation Eggs are Limited-Edition
47
Powdered Egg Substitutions
Researchers in Finland Have Developed a Suitable Egg White Alternative
46
Magnetic Educational Activities
The ‘Reading Readiness Activity Set’ Has 28 Reading Activities
45
Curated Ethical Investment Apps
This App Lets You Grow Your Money In Socially Committed Portfolios
44
Water-Conserving Beers
Sinagua Malt Has Saved 425 Million Gallons of Water with Its Efficient Crop
43
Female Empowering Chocolates
Seattle Chocolates Has Partnered with Supports Girls Inc
42
Accessibility Awareness Juice Labels
Pressed's Artist-Created Labels Support Food Accessibility
41
Desert-Inspired Sports Sneakers
The 'XT-Wings 2 Sirocco' Are Made for Marathon des Sables Runners
40
Festive Truck Tours
The 'Coca-Cola Canada Holiday Truck Tour' Promotes Cheer and Togetherness
39
Social Good Puzzles
The ‘Derrick Adams X Dreamyard’ Puzzle Aims to Empower Youth
38
Emotional Development Toys
The ‘Expression Blocks Wooden Blocks’ Promotes Fine Motor Skills
37
Horse-Supporting NFTs
VisitLex Has Launched a Collection of Horse NFTs in a New Humorous Campaign
36
Charitable Music Boxes
The ‘Wooden Mushroom & Fairy Music Box’ Helps Feed Children in Need
35
Luxury Animal Protective Initiatives
Prada Welcomes the New Year with the Tiger Protection Project
34
Art-Inspired Plush Toys
The ‘Build-A-Bear X Van Gogh Museum Sunflowers Bear’ is a Collectors Item
33
Charitable Valentine’s Day Activities
‘Aw Shucks!’ is a Hands on Food Experience
32
Anti-Social Media Censorship Petitions
25 Women's Health Brands Band Together to Empower Women
31
Children Coding Toys
The ‘Coding Critters Magicoders’ Has a Unicorn and Dragon Toy Set
30
Charitable Reusable Bags
The Community Bag and Giving Tag Program Has Been Relaunched to Give Back
29
Parks-Themed Wrapping Paper
Parks Project Wrapping Paper Supports Nature Preservation and Parks
28
Rainforest Protection Peanut Butters
Whole Earth's Special Peanut Butter Helps to Plant Trees
27
Animal Equity Beauty Campaigns
Skin Proud Launched the 'Cowfunding' Campaign to Support Animals
26
Solvent-Based Carbon Recapturers
UT Austin and Honeywell Will Commercialize Carbon Recapture Tech
25
Blood Donation Donut Promotions
Krispy Kreme is Offering a Free Dozen to American Red Cross Donors
24
Asian-Celebrating Social Media Initiatives
Netflix Has Launched 'Golden' to Celebrate Talent
23
Hair Diversity Campaigns
Dove Launched the CROWN Campaign to Support Diversity for Textured Hair
22
Social Good Lotteries
The National Lottery Supports Good Causes with Its National Lottery Projects
21
Toddler Development Activity Books
The ‘My Quiet Book Activity Book’ Teaches Kids Basic Skills
20
Singaporean Climate-Positive Initiatives
Singapore Has Stated that it Wants Efficient Data Centers
19
Youth Mentorship Cosmetic Initiatives
Monat's Limited-Edition Duo Supports Youth Education
18
Restaurant-Branded Scholarships
The ‘Carl N. & Margaret Karcher Founders' Scholarship’ has Opened
17
Food-Inspired Children’s Games
The ‘Noodle Knockout Fine Motor Game’ Requires Two to Four Players
16
Online Carbon Removal Platforms
BeZero Carbon Allows Consumers to Purchase Direct Carbon Removal
15
Astronomy-Based Children's Toys
The ‘Inflatable Solar System Set’ Tangibly Teaches Astronomy
14
Accessible Sports Initiatives
Under Armour's Initiatives Utilize Pathways, People, and Performance
13
Reading Comprehension Tools
The ‘Fingerfocus Highlighter Follow-Along Friends’ Makes Reading Easy
12
Accelerated Carbon Capture Initiatives
Carbon America Has Received Funding to Advance Its Systems
11
Immersive Nature Documentaries
‘ecosphere’ is aThree-Part Oculus Quest Documentary Series
10
Cannabis Blood Bank Initiatives
The Pot for Plasma Campaign Offers Blood Donors Free Cannabis
9
Empowering Homeless Youth Initiatives
‘TradeWorx’ Helps Youth Gain Experience and Skills
8
Charitable Coffee Blends
For Every Bag of the ‘Wish Blend’ Sold, $1 Will Be Donated
7
Violence-Combating Football Collaborations
adidas and Arsenal Drop the No More Red Initiative
6
Music Mental Wellness Programs
The ‘Songwriter Assistance Program’ Provides Access to Resources
5
Inclusive Sports Initiatives
Scotiabank’s ‘Hockey for All’ Focuses on Inclusive Sports Play
4
Skincare-Branded Scholarships
Lubriderm's Skin Scholarship Program Helps Hispanic Students
3
Charity-Focused Gaming Events
'Awesome Games Done Quick' Has Raised $3.4 Million for Charity
2
Rapper-Backed Housing Ads
Realtor.com & Big Boi Team Up for 'Our First Big Boi House' Campaign
1
Accountancy Exam Prep Apps
This App Offers Tailored Study Plans For Budding Chartered Accountants
Related Ideas
S'mores Flavored Coffee Expansions
Dunkin' is introducing the Tornado Twist SPARK'D Energy Drink
Athletic Donut-Themed Sneakers
Tim Hortons is Releasing a Line of Tim Hortons-Inspired Sambas
Celebrative Doll-Inspired Donuts
Krispy Kreme Unveils Iconic Barbie-Themed Donuts
Florally Inspired Donuts
These Krispy Kreme Japan Donuts are Arriving for Spring
Lunar New Year Donuts
Krispy Kreme Year of the Snake Donuts are Arriving in Japan
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Sci-Fi-Themed Donut Collections
These Pinkbox Doughnuts Star Wars Day Treats Arrive This May
Adorable Valentine's Day Donuts
The Dunkin' Valentine's Day Offerings Include Donuts and More
Fairtrade Easter Candy Collections
The Divine Easter 2024 Collection is Packed with Spring Treats
Festive Green Donut Collections
Krispy Kreme Announced its Four New Donuts for St. Patrick's Day
Nostalgic Sitcom Donuts
Krispy Kreme's Friends Donuts Capture Iconic Sayings and Moments
Collaboration Candy Bar Donuts
Krispy Kreme KitKat and Aero Doughnuts Come in Two Varieties
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
Social Good Cannabis Products
Cherry Vanilla JAMS Jellies Support Breast Cancer Awareness Month
Vibrant Unicorn-Themed Donuts
The PrettyLittleThing x Krispy Kreme Range Has Three Options
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Ghostly Cinematic Donut Ranges
The Krispy Kreme x Ghostbusters Collection Celebrates the 1984 Film
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Eclipse-Themed Cookie Donuts
Krispy Kreme Previews a New Donut Inspired by the Total Solar Eclipse
Shareable Golden Biscuits
Nutella's #BiscuitsNBesties Celebrates Social Activity Groups
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Action Film Retailer Snacks
These New Circle K Products Celebrate Godzilla x Kong: The New Empire
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Donut-Shaped Sponges
Scrub Daddy and Dunkin' Collaborated for National Donut Day
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Kindness-Themed Donut Promotions
This Krispy Kreme World Kindness Day Promotion Offers Free Donuts
LGBTQ Youth-Benefiting Doughnuts
Voodoo Doughnut's Pride Bar Doughnut Supports It Gets Better
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Upcycled Ice Cream Desserts
Salt & Straw's Pints of the Month Help to Reduce Food Waste
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Collaboration Heart-Shaped Donuts
The Godiva x Mister Donut Premium Heart Collection is Decadent
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
New Year-Inspired Snack Boxes
TokyoTreat New Year's Box Offers Special Snacks for the Season
Collaboration Easter Candy Collections
The Frankford Candy Easter Collection is Packed with Treats
Miniature Springtime Donuts
Krispy Kreme Spring Minis Donuts Have Arrived in Four Flavors
Complimentary Soup Trucks
The Good Humor Soup Truck is Sharing Free Soup in NYC
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Eco-Friendly Pet Programs
Mars Petcare and Big Idea Ventures Launch a Sustainable Pet Food Program
Thrift Shop Holidays
Goodwill Industries International is Promoting National Thrift Shop Day
Spooky Treat-Inspired Calendars
Ferrero Unveils its 31 Days of Halloween Countdown Calendar
Celestial Cookie-Topped Donuts
The Krispy Kreme Total Solar Eclipse Doughnut is Celebratory
Unlimited $1 Donut Deals
Krispy Kreme will Offer 'Go for the Glaze' Promo During the Olympics
Celebratory Anime Donut Ranges
These Krispy Kreme x Pokémon Donuts are Arriving in South Korea
Country Singer Donut Collections
The Krispy Kreme x Dolly Parton Collection Has Four Varieties
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Cake-Inspired Lip Oil Launches
Well People Partners with Sweet Laurel Bakery on Its New Launch
Branded Candy Easter Products
These Nestlé Easter Eggs Come in Two New Options for 2024
Seasonal Freeze-Dried Treats
These New Sow Good Products Offer New Takes on Classics
Parisian-Inspired Donuts
Krispy Kreme Releases the Passport to Paris Collection
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Freeze-Dried Candy Donuts
Shipley Do-Nuts' POPTASTIC do-nut Features Freeze-Dried Skittles
Celebratory Spring Blossom Donuts
Mister Donut Sakura Mochitto Doughnuts are Hanami Season-Ready
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Gender Reveal Donuts
Krispy Kreme Launched Donuts with Pink or Blue Centers
Celebratory Pink-Hued Donuts
The Voodoo Doughnut $10 Pink Raised Glazed Dozen is a Sweet Deal
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Outdoor Ecosystem Campaigns
Kodiak x Vital Ground Foundation Present the 'Keep It Wild' Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Festive Halloween-Themed Donuts
The Duck Donuts Spooky Box Includes Four Delicious Donut Options
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Spooky Summertime Donut Ranges
The Voodoo Doughnut's Spooky Summer Half Dozen is Available Now
Complimentary Donut QSR Promotions
Krispy Kreme and McDonald's Announced a New Promotion
Festive Social Campaign Cookies
The Tim Hortons Holiday Smile Cookie Supports Charities and More
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Vegan-Certified Doughnut Lines
Krispy Kreme Launches a New Vegan Doughnut Collection for Veganuary
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Free-From Dessert Donuts
Planet Bake's Red Velvet Cake Donut is Sugar-Free & Gluten-Free
Seasonal QSR Breakfast Menus
Dunkin' Showcases its Iconic Seasonal Menu Ahead of the Holidays
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Collaboration Candy Bar Treats
Butterfinger and Circle K Partnered on New Food and Beverages
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Country Singer-Inspired Donuts
The 'In the Air Doughnut' Was Created with Singer Kane Brown
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Indulgent Mother's Day Donuts
The Pinkbox Doughnuts Mother’s Day Donuts Come in Over 12 Varieties
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Mischievous Merry Donut Ranges
The Krispy Kreme Merry Grinchmas Doughnut Collection is Festive
Kindness-Promoting Local Business Markets
KIND Snacks hosts the KINDness Market in Toronto
Swirled Bunny Face Cakes
Paris Baguette is Selling a Bunny Face Chocolate Cake This Easter
Leap Day Donut Promotions
This Krispy Kreme Leap Day Promotion is Only Available on February 29
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Romantic Gifting-Ready Baked Goods
The Insomnia Cookies Valentine's Day Offerings are Celebratory
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Plant-Powered Breakfast Clubs
Violife's Wiiildy Good Breakfast Club Treats Consumers to a Meal
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Festive Easter Treat Menus
Tim Hortons Launches Two Menu Items Featuring Cadbury Mini Eggs
Artisan-Inspired Springtime Easter Treats
These Brach’s Easter Products are Limited-Edition
Food Holiday Calendars
Food Holidays is Celebrating National Days for Foodies
Chocolate Bar Brand Doughnuts
Krispy Kreme and Hershey's Just Unveiled the Chocomania Collection
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Complimentary Summertime Donut Deals
Krispy Kreme July FREEdom Days Offer Complimentary Donuts
Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
Doughnut Day Beverage Promotions
Dunkin' Celebrates National Doughnut Day with a New Promotion
Patriotic Doughnuts Lineups
Pinkbox Doughnuts Created a Deidcated Memorial Day Lineup
Pie-Inspired Donut Ranges
The Krispy Kreme Thanksgiving Pies Doughnut Collection Has Four Treats
Seasonal Charitable Chocolatier Campaigns
Lindt & Sprüngli Will Donate £1 for Every Teddy Sold
Race-Honoring Donut Collections
The Pinkbox Doughnuts Formula One Range Features Four Treats
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Monthly Pancake Promotions
IHOP Pancake of the Month Kicks Off February1, 2024
Springtime Avian Donuts
The Krispy Kreme Japan Milky Shimaenega Donuts Pay Homage to the Bird
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
BOGO Donut Deals
Duck Donuts Launches Exclusive National Sprinkle Day Offer
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Seasonal Fall Donut Collections
Krispy Kreme's New Golden Harvest Collection Celebrates Fall
Social Good Holiday Initiatives
This Holiday Season Milo's Tea is Donating to Feeding America
Heart Health Candy Partnerships
Essential Candy and Enduring Hearts Have Partnered for Heart Month
Spooky Summer Doughnut Lines
Voodoo Doughnut is Releasing a New Line of Doughnuts for 'Summerween'
Complimentary Election Day Donuts
This Krispy Kreme Election Day Promotion Offers Free Donuts
Sugar-Free Vegan Donuts
Ankerbrot & NEOH Launched a No-Added-Sugar Donut Just in Time for Lent
Awareness-Raising Salad Bowls
The Smile Farms Bowl Honors Disability Employment Awareness Month.
Festive Grinch-Inspired Doughnuts
Krispy Kreme is Unveiling a Line Inspired by a Christmas Classic
QSR Book Initiatives
SONIC Drive-In Donates to Expand Book Access Across America
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
QSR Donut Collaborations
McDonald's Plans to Stock Krispy Kreme Donuts at Chains Across the Nation
Amphibious Leap Day Doughnuts
Voodoo Doughnut Created a Leapling Doughnut for Leap Day
Cafe-Inspired Seasonal Donuts
The Krispy Kreme Flavors of Fall Collection Has Three New Offerings
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Autumnal Thanksgiving Donut Ranges
The Pinkbox Doughnuts Thanksgiving Treats Come in Eight Options
Charitable Food Donation Initiatives
Nando's Mandela Day Dash Honors Underserved Communities
Iced Coffee Day Fundraisers
Dunkin’ Joy in Childhood Foundation® Raised $2.1 Million
Alcohol-Free Charity Fundraisers
Canadian Cancer Society Hosts 9th Dry Feb for Cancer
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Hunger Relief Dining Initiatives
TooJay's and Feeding Florida Partnered for Hunger Awareness Month
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Festive Jelly Donut Assortments
Duck Donuts Launches the New Holiday Assortment Jelly Donuts
Awareness-Driven Pink Mug Fundraisers
The Toasted Yolk Cafe is Running Pink Mugs for Cancer
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Pride-Themed Rainbow Donuts
Crosstown x Chef John Whaite Support Homeless LGBTQIA+ Young People
Charitable Candy-Inspired Pins
The Love Hearts Pin Badges Benefit the Alzheimer's Society