Krispy Kreme's Friends Donuts Capture Iconic Sayings and Moments
Laura McQuarrie — June 25, 2024 — Marketing
References: krispykreme & cnn
To celebrate the 30th anniversary of Friends, Krispy Kreme created a collection of Friends donuts with flavors and references that fans are eager to devour.
The Friends Donut is a classic glazed donut topped with chocolate icing, sprinkles and a logo of the hit 90s sitcom in fondant. Also in the collection, the donuts are cleverly named to capture iconic scenes, such as the tangy mango passionfruit "How You Doin'?" Donut inspired by Joey's catchphrase, The "We Were on a Coffee Break" Donut for Ross and Rachel and The "Trifle" Donut based on a famous Thanksgiving dinner disaster.
Much to the disappointment of Friends fans in the United States, this special collection is exclusive to Krispy Kreme in the UK and Ireland.
The Friends Donut is a classic glazed donut topped with chocolate icing, sprinkles and a logo of the hit 90s sitcom in fondant. Also in the collection, the donuts are cleverly named to capture iconic scenes, such as the tangy mango passionfruit "How You Doin'?" Donut inspired by Joey's catchphrase, The "We Were on a Coffee Break" Donut for Ross and Rachel and The "Trifle" Donut based on a famous Thanksgiving dinner disaster.
Much to the disappointment of Friends fans in the United States, this special collection is exclusive to Krispy Kreme in the UK and Ireland.
Trend Themes
1. Pop-culture Collaborations - Brands are increasingly pairing with nostalgic pop-culture elements to create buzz-worthy products that resonate with fans.
2. Limited Edition Treats - Creating limited edition confectioneries taps into the consumer passion for unique and exclusive experiences.
3. Themed Foods - Developing themed foods based on popular TV shows and movies can drive engagement and loyalty among fans.
Industry Implications
1. Food & Beverage - The food and beverage industry can leverage pop-culture trends to introduce exclusive and themed product lines.
2. Entertainment - Entertainment brands have opportunities to expand their reach through co-branded product offerings with food companies.
3. Marketing - Marketing firms can capitalize on the nostalgia trend by creating campaigns that merge beloved media with everyday products.
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