Pressed's Artist-Created Labels Support Food Accessibility
Laura McQuarrie — January 20, 2022 — Lifestyle
References: pressed & prnewswire
Three of Pressed's most popular juices (Greens 3, Citrus 2, and the Strawberry Orange Mango Smoothie) now feature limited-edition artist-designed juice labels that bring attention to the need to increase food accessibility across the country. A portion of the sales from each special edition Pressed bottle sold will help to support Freege and its efforts to reduce food insecurity and waste.
The vibrant juice labels spotlight the work of local artists like New York City's Jourdan Ash, abstract artist Roma Osowo and self-taught artist Uma Leoni. Each of these artists have brought the food accessibility mission to life by supporting community fridge programs, and fans can enjoy not only fresh juices but also limited-edition totes signed by the artists.
The vibrant juice labels spotlight the work of local artists like New York City's Jourdan Ash, abstract artist Roma Osowo and self-taught artist Uma Leoni. Each of these artists have brought the food accessibility mission to life by supporting community fridge programs, and fans can enjoy not only fresh juices but also limited-edition totes signed by the artists.
Trend Themes
1. Accessible Food Initiatives - Brands can collaborate with local artists to bring attention to the need for food accessibility and support programs that reduce food insecurity and waste.
2. Artistic Product Labeling - Using artist-designed product labeling can help brands stand out in a crowded market and draw attention to social causes they support.
3. Philanthropic Sales Promotions - Offering limited-edition products that support social causes can be a successful sales promotion strategy that also benefits a larger community.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can utilize artistic product labeling and collaborate with local artists to bring attention to the need for food accessibility and support programs that reduce food insecurity and waste.
2. Art and Design - Local artists and art communities can collaborate with brands to create unique limited-edition product labeling that supports social causes and draws attention to important issues.
3. Retail and Sales - Adopting philanthropic sales promotions that support social causes can be a successful sales promotion strategy utilized by companies across various industries.
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