The Pot for Plasma Campaign Offers Blood Donors Free Cannabis
Elena Rahman — January 26, 2022 — Lifestyle
References: greenhousemi & cannabisbusinesstimes
The Pot for Plasma campaign by The Greenhouse, a medical and adult-use cannabis dispensary in Walled Lake, Michigan, offers blood donors free cannabis. Jerry Millen, the owner of the cannabis company, became aware of the American Red Cross's need for blood amidst a national shortage. He explains: "I saw that [news report] and I thought about it for a minute and then it started sinking in more over the next week."
During the first week of the promotion, The Greenhouse gave away 300 pre-rolled cannabis joints to blood donors. The campaign started on January 18th and will run for six weeks. Millen's brand partnered with UBaked, a cultivator and processor in Burton, Michigan, to provide the pre-rolls.
Image Credit: The Greenhouse
During the first week of the promotion, The Greenhouse gave away 300 pre-rolled cannabis joints to blood donors. The campaign started on January 18th and will run for six weeks. Millen's brand partnered with UBaked, a cultivator and processor in Burton, Michigan, to provide the pre-rolls.
Image Credit: The Greenhouse
Trend Themes
1. Cannabis-based Incentives - Cannabis companies offer incentives such as free products as a marketing strategy and a way to attract customers.
2. Cannabis and Community Service - Cannabis companies promote community service by tying it to cannabis use and promoting the message that cannabis is a positive and helpful substance.
3. Cannabis as Treatment - Cannabis companies market their products as medicinal and partner with healthcare institutions to develop new treatments and therapies.
Industry Implications
1. Cannabis - Cannabis companies can explore partnerships with healthcare institutions and blood banks, and also develop community service programs to give back.
2. Healthcare - Blood banks and healthcare institutions can explore partnerships with cannabis companies to promote blood donation and for the development of new treatments and therapies.
3. Marketing - Cannabis-based incentives can be used in marketing strategies across various industries, including retail, hospitality, and healthcare.
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