Lindt & Sprüngli Will Donate £1 for Every Teddy Sold
Michael Hemsworth — November 16, 2023 — Marketing
References: lindt & talkingretail
Lindt & Sprüngli is supporting the NSPCC this festive season to help raise funds for Childline in the UK and encourage consumers to get involved in the fundraising. The campaign will see the chocolatier donating £1 from every sale of its Lindt Teddy Milk and White chocolate bears starting in early December. The brand has set a £100,000 donation target and will also be sponsoring the Merry Little Christmas charity concert taking place at Cadogan Hall in London on November 27, 2023.
The support of the NSPCC by Lindt & Sprüngli is expected to do double duty by helping the organization, while also helping to build brand loyalty amongst consumers who appreciate its commitment to social good endeavors.
The support of the NSPCC by Lindt & Sprüngli is expected to do double duty by helping the organization, while also helping to build brand loyalty amongst consumers who appreciate its commitment to social good endeavors.
Trend Themes
1. Charitable Chocolatier Campaigns - Chocolatier brands are partnering with charities to donate a portion of their sales, fostering consumer engagement and supporting social good.
2. Fundraising Through Product Sales - Companies are using sales of specific products to raise funds for charitable organizations, incentivizing consumers to contribute to a cause.
3. Brand Loyalty Through Social Good - Brands are strengthening customer loyalty by aligning themselves with charitable initiatives, appealing to socially-conscious consumers.
Industry Implications
1. Chocolatier - Chocolatier brands are leveraging their products and consumer demand to support charitable causes, engaging customers and promoting social good.
2. Non-profit - Charitable organizations are partnering with chocolatier brands to raise funds through product sales, increasing awareness and involvement in their causes.
3. Marketing and Advertising - Marketing and advertising agencies can help brands create and promote charitable campaigns, amplifying their impact and strengthening customer relationships.
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