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Festive Social Campaign Cookies

Clean the Sky - Positive Eco Trends & Breakthroughs

The Tim Hortons Holiday Smile Cookie Supports Charities and More

— November 6, 2023 — Lifestyle
The Tim Hortons Holiday Smile Cookie is being launched at participating locations in Canada as a socially beneficial treat that patrons can feel good about purchasing. The cookie is a festive take on the brand's signature Smile Cookie program that supports local charities and organizations, and features a white chocolate chip dough infused with red and green sprinkles. Accented by the signature hand-decorated white icing smile, the cookie is expected to be a hit amongst consumers looking to treat themselves or loved ones in a social conscious way.

The Tim Hortons Holiday Smile Cookie will see 100% of the proceeds from sales from November 13 to 19, 2023 donated directly to local charities across the country.

Image Credit: Tim Hortons
Trend Themes
1. Socially Beneficial Treats - Opportunity for brands to create products that support local charities and organizations, appealing to socially conscious consumers.
2. Festive Food Products - Market demand for limited-edition, holiday-themed food products with unique flavors and visual appeal.
3. Hand-decorated Delicacies - Potential for hand-decorated food items that add a personal touch and enhance the overall consumer experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the demand for socially beneficial, festive, and hand-decorated products.
2. Charitable Organizations - Charitable organizations can align with brands to create mutually beneficial partnerships that support local communities through product sales.
3. Confectionery Industry - Confectionery companies can explore innovative ways to infuse holiday-themed elements into their product offerings while supporting charitable causes.
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