VisitLex Has Launched a Collection of Horse NFTs in a New Humorous Campaign
Colin Smith — January 5, 2022 — Tech
References: opensea.io & visitlex
Lexington, Kentucky, one of the leaders in world-class thoroughbred horses, has launched a charitable initiative involving a collection of horse NFTs. The 'Non Fungible Thoroughbreds' collection by 'VisitLex' contains 10 images of pixelated horses that will be sold, as the campaign says, "for a fraction of the cost of a real pony."
The humorous advertising for these NFTs involves a play on the stereotype of children wanting a horse as a gift for the holidays, but instead, parents can provide their children with a horse NFT that does not need to be fed, housed, or trained. VisitLex makes fun of the idea of NFT horses as a substitute throughout its entire marketing, with self-aware and self-deprecating jokes about the NFThoroughbreds themselves.
On the plus side, proceeds from the sale of these NFT horses will go towards supporting 'Old Friends Farm,' a nonprofit organization in Georgetown, Kentucky that comfortably houses horses that have retired from racing or breeding.
Image Credit: VisitLex
The humorous advertising for these NFTs involves a play on the stereotype of children wanting a horse as a gift for the holidays, but instead, parents can provide their children with a horse NFT that does not need to be fed, housed, or trained. VisitLex makes fun of the idea of NFT horses as a substitute throughout its entire marketing, with self-aware and self-deprecating jokes about the NFThoroughbreds themselves.
On the plus side, proceeds from the sale of these NFT horses will go towards supporting 'Old Friends Farm,' a nonprofit organization in Georgetown, Kentucky that comfortably houses horses that have retired from racing or breeding.
Image Credit: VisitLex
Trend Themes
1. Charitable Nfts - The sale of NFTs for charitable purposes such as animal rescue or environmental causes can disrupt the current way of funding nonprofit organizations.
2. Humorous Marketing - Humorous marketing campaigns can attract a wider audience and create a stronger emotional connection with customers.
3. Virtual Collectibles - The rise of NFTs as virtual collectibles offers new opportunities for digital artists and content creators to monetize their work.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations can utilize NFT sales to raise funds for their causes and reach a younger audience.
2. Advertising and Marketing - Humorous marketing campaigns can differentiate brands and create engagement with customers.
3. Digital Art and Design - The popularity of NFTs as virtual collectibles presents an opportunity for digital artists to monetize their work through blockchain technology.
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