People are not just living in the age of technology anymore, but the age of the Internet and these examples of beer publicity stunts show why that is an important distinction. When everyone is sharing anything and everything that sparks some sort of emotional response, a focus on campaigns that can go viral online is something many, if not all, companies should consider executing.
In these examples of beer publicity stunts, friendships have been tested, people's patriotism have been highlighted and a single man was even put through surreal and adventurous night for an epic Super Bowl commercial that got everyone talking. In a world inundated with print and video ads, people are becoming more responsive to experiences, whether their own or vicarious ones they can relate to on a meaningful level.
11 Examples of Beer Publicity Stunts
11
Signal-Blocking Beer Coolers
Polar Cell Phone Nullifier Ensures Full Attention Devoted to Company
10
Friendship-Testing Beer Ads
This Carlsberg Commercial Puts Friendships to the Test
9
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
8
Boozy Gift Boutiques
The Stella Artois Pop-Up Shop is a Great Place for Father’s Day Gift Ideas
7
Adventurous Beer Drinker Ads
The 2014 Bud Light Super Bowl Ad is Full of Celebs and Surprises
6
Helium Beer Pranks
Samuel Adams Played a Practical Joke on Customers with Helium Beer
5
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
4
Beer Brand Travel Experiments
Departure Roulette Participants Board Plane to Unkown Places
3
Passport-Scanning Refrigerators
The Molson Canadian Beer Fridge Gives Out Free Beers to Canadians
2
Break-Encouraging Vending Machines
This Beer Vending Machine Rewards Patrons Who Do Nothing
1
Headbanging Beer Campaigns
This Kingfisher Premium Promotion Rewarded Headbangers With Beer
Related Ideas
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Streetwear-Inspired Beer Collaboration
Fat Tire and Vans Have Announced a Collaboration
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Beer Can Matchmakers
Voodoo Ranger's TallBoysOnly Matches Beer Lovers to Tall Cans
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Pint-Imprinting Snow Boots
Guinness Foot Pints Will Leave an Impression in the Snow
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Next-Gen Drinking Games
Almost Friday Features Four Mini-Games for Adults & Beer Can-Shaped Cards
Beer-Proof Ponchos
Heineken's Pint-cho Protects Sports Fans from Spilled Beer
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
AI Beer Vending Machines
Panhead Custom Ales Created a Machine That Gives Beer to Guitarists
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Beer-Branded Music Platforms
Coors Light is Introducing the Chill Amplified Platform
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Country Music Songwriting Contests
Busch Light Fans have the Chance to Inspire a BRELAND Song
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Recycled Wastewater Beers
Epic Cleantec is Upcycling Wastewater into Circular Beer
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Beer-Branded Disposable Cameras
The Retrospekt x PBR Single-Use 35mm Film Camera is Nostalgic
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Upcycled Tortilla Beers
Chica Mexicana is Made with Imperfect Tortillas to Fight Food Waste
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Star-Shaped Beer Ice Cubes
Heineken Laos Creates its own Beer Ice Cubes with Slow Melting
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
Boozy Backyard Games
Beer Darts is an Engaging Spin on Traditional Backyard Games
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
Sippable Summer Pale Lagers
BJ’s Restaurants Just Added a New Cool Tricks IPL
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Alcohol-Free Crypto Beers
BRULO's Bitcoin Beer Brings Awareness to Cryptocurrency
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Simple Creator Support Platforms
Buy Me a Beer Online Lets Creators Receive Support Via Payments
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Limited Minimal Branded Beers
Nothing Beer is the Latest Announcement by the Tech Brand
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Non-Alcoholic Beer Deals
Athletic Brewing Company is the Non-Alcoholic Partner of Arsenal F.C.
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Social Gathering-Scheduling Apps
Tecatita Light Debuts the Convenience-Focused Momentitos App
Surfing-Centric Podcast Series
This Podcast Was Created By 805 Beer and the World Surf League
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Non-Alcoholic Craft Beers
Mascot Brewery's Stuntin' is Available in Unique Summery Flavors
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage