This Beer Vending Machine Rewards Patrons Who Do Nothing
Alyson Wyers — August 13, 2013 — Marketing
References: youtube & designtaxi
The Amstel Pause beer vending machine requires you to do nothing. To receive a free beer, all one has to do is press a button and wait three minutes. After the full three minutes has passed, a cold can of Amstel beer is distributed.
The Dutch beer brand collaborated with creative agency Next-DC to develop this interactive marketing idea that rewards consumers who take a break from work. The ad states, "Sometimes you need a little inspiration to take a three minute break and to clear your mind from the day in the office."
While doing nothing in return for a free brew would be highly appealing, hopefully no one is cracking open the beer when they return to work. Otherwise they might be asked to take a break much longer than three minutes.
The Dutch beer brand collaborated with creative agency Next-DC to develop this interactive marketing idea that rewards consumers who take a break from work. The ad states, "Sometimes you need a little inspiration to take a three minute break and to clear your mind from the day in the office."
While doing nothing in return for a free brew would be highly appealing, hopefully no one is cracking open the beer when they return to work. Otherwise they might be asked to take a break much longer than three minutes.
Trend Themes
1. Interactive Marketing - The Amstel Pause beer vending machine demonstrates the potential for interactive marketing campaigns that engage and reward consumers.
2. Workplace Wellness - The concept of taking a three minute break to enjoy a free beer highlights the growing trend of promoting workplace wellness and relaxation.
3. Creative Brand Collaboration - The collaboration between Amstel and Next-DC showcases the benefits of creative brand partnerships in developing innovative marketing strategies.
Industry Implications
1. Beverage - The beer vending machine exemplifies the potential for disruption and innovation within the beverage industry by offering unique and engaging experiences for consumers.
2. Advertising - The interactive nature of the Amstel Pause campaign presents opportunities for disruptive innovation in the advertising industry, encouraging brands to think outside the box to engage their target audience.
3. Hospitality - The concept of using vending machines to offer unique experiences and rewards to guests presents disruptive innovation opportunities within the hospitality industry, where it can enhance customer satisfaction and engagement.
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