Panhead Custom Ales Created a Machine That Gives Beer to Guitarists
Laura McQuarrie — December 14, 2023 — Tech
References: instagram & famouscampaigns
New Zealand brewery Panhead Custom Ales created a beer vending machine that will dole out free cans of beer to adults—but only if they can prove that they have musical prowess on the guitar. The Slay to Pay machine set up in Wellington has artificial intelligence to evaluate a guitarist's ability to play, and in real-time, performers are rewarded with beer.
The beer vending machine, which functions like Guitar Hero for adults, made its debut at the Panhead Rolling Stone Music Awards, where it judged some of the top guitarists in the country.
In 2024, beer lovers with musical talent can look forward to being able to "slay for merch" from the brewery.
The beer vending machine, which functions like Guitar Hero for adults, made its debut at the Panhead Rolling Stone Music Awards, where it judged some of the top guitarists in the country.
In 2024, beer lovers with musical talent can look forward to being able to "slay for merch" from the brewery.
Trend Themes
1. Artificial Intelligence in Vending Machines - The integration of artificial intelligence into vending machines enables real-time evaluation and rewards based on specific skills.
2. Interactive Vending Machines for Entertainment - Vending machines that provide interactive entertainment experiences, such as the Guitar Hero-like experience for musicians, offer a unique and engaging way to distribute products.
3. Gamification for Marketing and Consumer Engagement - Using gamification techniques, such as the ability to earn rewards through skill-based activities, creates immersive experiences that increase consumer engagement and brand interaction.
Industry Implications
1. Beverage and Alcohol Industry - The integration of AI technology into vending machines presents disruptive innovation opportunities for the beverage and alcohol industry, transforming how products are distributed and creating interactive experiences for consumers.
2. Entertainment and Gaming Industry - The development of interactive vending machines that offer gaming-like experiences opens up opportunities for the entertainment and gaming industry to expand its reach and engage with consumers in novel ways.
3. Marketing and Advertising Industry - Gamification techniques in vending machines can revolutionize marketing and advertising strategies, allowing brands to create memorable experiences that drive customer loyalty and brand advocacy.
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