The holidays are a time for indulgence, but as the December 2023 social good trends highlight, it's also a time for giving back. Whether it's a local initiative or something further reaching, brands are using the holidays as a jumping-off point for their latest charitable initiatives.
For instance, Lindt & Sprüngli is supporting the U.K.'s NSPCC this year to help raise funds for Childline. The campaign will see the chocolatier donating £1 from every sale of its Lindt Teddy Milk and White chocolate bears, with the target goal of raising £100,000.
While money is always welcome, some brands are choosing to give back in a more tangible way. For instance, one campaign highlighted by the 2023 social good trends is the expansion of Toques From The Heart (TFTH)'s product lineup to include new cold weather accessories that have been specifically designed for the homeless to weather the harsh Canadian winters.
Top 30 Social Good Trends in December
From Homeless-Supporting Gloves to Charitable Chocolates:
Katherine Pendrill — Dec 22, 2023 — Social Good
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30
Social Good Sneaker Auctions
Canada Goose Steps Up for Polar Bear Conservation with Auction
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29
Social Good Plush Highland Cows
Barnyard Legend Plushies Support Gentle Barn's Mission
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28
Inclusive Hotel Soaps
Diamond Brown Aims to Pioneer Inclusivity in Hotel Amenities
27
Smoke-Free Nicotine Alternatives
Lucy Offers Healthier Alternatives to Big-Brand Nicotine Products
26
Homeless-Supporting Accessories
Toques From The Heart Offers Cold Weather Accessories
25
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
24
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
23
Toronto Milestone Retailers
Carriage Trade Celebrates 60 Years of Luxury and Philanthropy
22
Awareness-Raising Rolling Trays
Hemper and 40 Tons Raise Awareness for Incarcerated Individuals
21
Brand-Led Endangered Animal Programs
Baabuk's Miss Baabuka Protects Endangered Sheep Breeds
20
AI-Driven Financial Education Games
Money Smarts Unveils AI Financial Game on Indiegogo
19
Pain Advocacy Passes
Nurofen's Pain Pass Helps Women Articulate Their Symptoms & Experiences
18
Kindness-Promoting Local Business Markets
KIND Snacks hosts the KINDness Market in Toronto
17
Immigrant-Supporting AI Finance Apps
Lola4i is Leap Financial's AI Tool for Immigrant Support
16
Cross-Platform Messaging Apps
'Nothing Phone' is Getting its Own Version of iMessage
15
Empowering Women Design Awards
Triennale Milano Hosted the 5th AIAP Women in Design Award
14
Seasonal Charitable Chocolatier Campaigns
Lindt & Sprüngli Will Donate £1 for Every Teddy Sold
13
Celebrity-Backed Fundraising Galas
The First® Robotics Teams Up with i.am/Angel Foundation
12
Elevated Vegan Restaurants
Community Resto is a Vegan Haven with a Heart for Giving Back
11
Winter Clothing Drives
United Way Organizes an Initiative to Collect Winter Clothing for Seniors
10
Social Good Holiday Initiatives
This Holiday Season Milo's Tea is Donating to Feeding America
9
Hospitality Neighborly Initiatives
Hotel Indigo Launches Neighborly Borrowing Program
8
Empowering Thanksgiving Pies
Stacy's Rise Pies Bring Attention to the Funding Gap
7
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
6
Gen Z-Backed Eco Initiatives
The EPA Debuts a Youth Advisory Council to Address Climate Challenges
5
Breast Cancer Awareness Coffees
Blenz Coffee Hosted a Charitable Donation Campaign
4
Sibling Caregiver Campagins
CDSS Launches 'Care Instructions' Campaign
3
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
2
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign
1
Boomer-Style Rent Giveaways
Koala Introduces the 'Boomer Blocker' Initiative for Australians
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Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
High Fashion Holiday Campaigns
The Jacquemus Holiday 2024 Campaign is Titled Winter Retreat
Santa-Themed Chocolate Products
The Reese’s DJ Santa Products Come in Several Varieties
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Elephant-Inspired Charitable Fashion Lines
LOVE BRAND & Co. Partners with Elephant Family USA
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Special Olympics Donuts
Tim Hortons Has Reintroduced Its Special Olympics Donut
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Luxe Confectionary Calendars
Compartés Unveiled Limited-Edition Gourmet Chocolate Advent Calendars
Reversible Loungewear Collections
ThirdLove Debuts Versatile Holiday Sets with Innovative Design
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
QSR Brand Holiday Ornaments
The 2024 Shake Shack Holiday Merch Collection Just Dropped
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Elf-Themed Baked Product Lines
Pillsbury’s Funfetti Debuts Products for the 2024 Holiday Season
Festive Low-Cost Chocolates
These ALDI Finds December 2024 Products Prioritize Accessible Treats
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Philanthropy-Inspired Collections
The I’m Library People Initiative Encourages Holiday Giving
Soup Giveaway Campaigns
Heinz Launches a New Soup Giveaway Campaign with Sam Thompson
Festive QSR Drinkware
Starbucks Canada Unveiled its 2024 Holiday Drinkware and Beverage Offer
Expansive Seasonal Pet Products
The Petco Merry Makings Holiday Collection is Packed with Options
Holiday Influencer Home Capsules
Walmart Canada Introduces the 'Fraiche Holiday' with Tori Wesszer
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Festive Feast Ice Creams
Salt & Straw Added New Thanksgiving-Themed Ice Creams to Its Lineup
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Seasonal Personal Care Products
The Native Holiday Collection Has New and Returning Favorites
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Sustainable Seasonal Truffle Chocolates
Alter Eco Holiday Truffles Come in Three Varieties
Wintery Valentine's Treat Ranges
ALDI Finds for January 2025 Focus on Valentine's Day Essentials
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Festive Body Care Editions
Dove Introduced its Limited-Edition Holiday Treats Collection
Coffee Chain-Themed Gifts
Tim Hortons Introduces its Expansive Holiday Collection
Chinese Tradition-Celebrating Accessory Collections
Tod’s Celebrates the 2025 Chinese New Year
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
Braille Advent Calendars
Purdys Chocolatier Launched an Accessible Advent Calendar
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Soft-Pink Chocolate-Brand Trucks
GODIVA will Bring its Iconic Pink Truck to NYC for the Holidays
Festive Gummy Candy Ranges
The Haribo Holiday Collection Has New and Returning Favorites
Stylish NYC Holiday Pop-Ups
The dh New York x Wyld Blue Event will Feature dh's Holiday Collection
Festive Cookie Exchanges
Kelsey Elizabeth Cakes & Taste of Home Partner for a Holiday Event
Consumer-Inspired Baking Products
These General Mills Holiday Cookie Products are Arriving Now
Bed Rotting-Themed Brand Campaigns
KIND Snacks Celebrates All KINDs of Good in the New Year
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Microbatch Chocolate Collections
Beyond Good Will Stand Out at the Natural Products Expo West 2025
Festive Heart-Shaped Advent Calendars
Charlotte Tilbury's Lucky Chest Advent Boasts 12 Items
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Shortbread-Themed Holiday Pop-Ups
The Gay Lea Shortbread Village Pop-Up Was Held at the Well
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Philanthropic Kid Fashion Brands
Mini Rodini Supports Doctors Without Borders for Black Week 2024
Specialty Holiday Treat Expansions
Festive Limited-Edition Treats Bring Holiday Cheer to Canada
Fig-Themed Chocolate Bars
H!P Debuts Figs in Blankets with the Help of Winner Louise Coutinho
Holiday-Themed Truffle Treats
The Montezuma Christmas Truffle Collection Highlights Festive Flavor
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Santa-Themed Chocolate Treats
KIT KAT® Santas Arriving in Time for the Holiday Festivities
Sweet-Themed Holiday Experiences
Hershey's Chocolate World Announced a Series of Festive Events
Collaborative Treat-Inspired Footwear
Ground Up and the Hersey Company Partner for 2025 Releases
Thrift Shop Holidays
Goodwill Industries International is Promoting National Thrift Shop Day
Spooky Treat-Inspired Calendars
Ferrero Unveils its 31 Days of Halloween Countdown Calendar
Small-Batch Seasonal Treat Ranges
Ethel M Chocolates Introduced a Range of Items for the Holidays
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Limited-Edition Seasonal Biscuits
These pladis 2024 Seasonal Products Come in Many Options
Eco Charity Advent Calendars
eBay and This is Beauty Collaborated on a Sustainable Advent Calendar
Tradition-Inspired Holiday Cafe Drinks
The Human Bean Festive Drink Menu Features Five Beverages
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Crispy Freeze-Dried Christmas Candies
These Sow Good Candy Freeze-Dried Candies are Extra-Crunchy
Cartoon-Adorned Parenting Bags
JuJuBe Partners with tokidoki on a Playful Bag Capsule
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Holiday Hospital Support Initiatives
Dairy Farmers of Ontario Returns with Magic Milk Glass Ad
Seasonal Freeze-Dried Treats
These New Sow Good Products Offer New Takes on Classics
Social Media-Inspired Chocolates
Lindt Dubai Chocolate is Arriving for the Holiday Season
Seasonal Treat-Inspired Pretzels
Flipz Holiday Pretzels Come in Two Limited-Edition Flavors
Fair Wage-Supporting V-Day Campaigns
Acumen Launched the #Cocoamitment Campaign
Convenient Christmas Cookie Collections
Chip City Cookies Holiday Range Features Rotating Flavors
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Sustainability-Focused Holiday Markets
GLAD Canada Debuts the 'Home for the Holidays' Pop-Up Event
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Festive Candy Retail Partnerships
These New HARIBO Partnerships are Here for the Holidays
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Romantic Swiss Chocolatier Gifts
The Läderach Valentine's Day Range Celebrates the Day of Love
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Tree-Shaped Chocolate Bites
Chocolove’s Limited-Edition Holiday Treats are Shaped Like Pine Trees
Celebratory Chocolate Brand Campaigns
Lindt & Sprüngli is Marking its 75th Anniversary
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Charitable Limited-Edition Snack Initiatives
SNAX-Sational Brands Debuts Its #SnackGiving Campaign
Food Insecurity Retail Campaigns
Asda 'You Buy, We Donate' Benefits BBC Children in Need
Festive Pet Letter Campaigns
Chewy Claus Accepts Holiday Wishes from Pets
Positive Lifestyle Ice Creams
Life is Good Ice Cream Comes in Seven Flavors
Festive Marshmallow Treat Ranges
The Peeps 2024 Holiday Lineup Has New and Returning Favorites
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Social Good Pastry Campaigns
Action Against Hunger and Wall’s Pastry Partnered for a Good Cause
Festive Free-From Candy Collections
The YumEarth Holiday Range Includes Five Products
Heritage-Honoring Holiday Chocolates
Purdys Chocolatier Holiday Range Has Three Advent Calendars
Charity Christmas Foods
Co-Ops 'Christmas Food to Go' Range Supports a Childrens Charity
Gifting-Friendly Chocolate Packs
Twix & Friends Christmas Selection is Arriving in the UK
Holiday-Themed Cannabis Campaigns
Green Dot Labs Debuts the Holidaze: Light Up the Season Campaign
Charitable Coal Shops
The Christmas Coal Shop Supports a Charity Campaign
Festive Sweet Products
Delice De France Launches Its Holiday Range
Holiday Heritage Chocolate Products
Thorntons Christmas Selection is Making its Way to the UK
Seasonal Swiss Chocolate Ranges
The Lindt Holiday Collection Features Lindor Truffles and More
Global Holiday Giving Journeys
Disney Sends Mickey Mouse on the Disney Ultimate Toy Drive
Need-Based Public Fundraising Initiatives
The Salvation Army Urges Public Support in New Campaign
Charitable Bakery Brand Partnerships
Brioche Pasquier UK Partnered with a Children's Charity
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Scam Awareness Advent Calendars
NatWest's Scamvent Calendar Exposes Common Seasonal Scams
Food Insecurity-Targeting Initiatives
Hormel Foods Expanded Its Efforts During Hunger Action Month
Charitable Advent Calendars
24 Good Deeds Offers a Digital Advent Calendar with a Purpose
Heartwarming Holiday Initiatives
United Airlines Debuts the North Pole Hub Through Fantasy Flights
Festive Christmas Cake Collections
TOUS les JOURS Just Unveiled Its Holiday Wishes Collection
Cheeky Holiday Donut Ranges
The Pinkbox Doughnuts Holiday Range is Available Through Christmas Day
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Winter-Themed Japanese Snack Boxes
The TokyoTreat Very Merry Snackmas Box is Packed with Goodies
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Festive Hotel Activations
Fairmont Hotels & Resorts Has Unveiled Its Annual Holiday Programming
QSR-Themed Christmas Ornaments
The Shake Shack Holiday Merch Collection is a First from the Brand
Indulgent Dark Chocolate Cookies
Fox’s Fabulous Products Now Come in Two New Options
Festive Licorice Chocolates
Lakrids by Bülow Winter Collection Has New and Returning Favorites
Food Insecurity-Addressing Partnerships
TUMS and Second Harvest Address Food Insecurity in Canada
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Expansive Festive Candy Ranges
The Rose Marketing 2024 Christmas Collection Has Over 30 Lines
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Boho Retailer Gift Guides
The Anthropologie Festive Gift Guide is Packed with Options
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Charity Contest Campaigns
Momcozy Recently Announced the Love in Action Campaign
Wintery Snack Cake Collections
The Hostess 2024 Holiday Snack Cakes are Arriving in the US
Festive Free-From Chocolates
This Year's Moo Free Christmas Range Has New and Returning Favorites