Dove Introduced its Limited-Edition Holiday Treats Collection
Debra John — November 12, 2024 — Business
References: unileverusa & prnewswire
Dove has introduced its Limited-Edition 'Holiday Treats Collection' for the season, available at major retailers, including Walmart, Target, Amazon, and other stores across America; offering a variety of holiday-inspired scents, available both in-store and online.
The collection features four new fragrances and three returning favorites. For instance, 'Sugar Cookie Sprinkle,' a returning scent, combines the aroma of freshly baked sugar cookies with vanilla and nutty notes, available at Walmart and national retailers. Meanwhile, "Peppermint Bark, blending peppermint candy with creamy chocolate, and Cinnamon Pumpkin Pie, with cinnamon spice and buttery pumpkin, are also returning favorites, available at national retailers."
New scents include' Spiced Chai Latte,' with notes of cardamom and clove, exclusive to Walmart, 'Frosted Plum Berry,' a blend of frosted plum and spun sugar, and 'Gingerbread Delight,' inspired by gingerbread cookies, both exclusive to Target. Lastly, 'Hot Cocoa Swirl,' with cocoa and marshmallow notes, is also exclusive to Target.
Image Credit: Dove
The collection features four new fragrances and three returning favorites. For instance, 'Sugar Cookie Sprinkle,' a returning scent, combines the aroma of freshly baked sugar cookies with vanilla and nutty notes, available at Walmart and national retailers. Meanwhile, "Peppermint Bark, blending peppermint candy with creamy chocolate, and Cinnamon Pumpkin Pie, with cinnamon spice and buttery pumpkin, are also returning favorites, available at national retailers."
New scents include' Spiced Chai Latte,' with notes of cardamom and clove, exclusive to Walmart, 'Frosted Plum Berry,' a blend of frosted plum and spun sugar, and 'Gingerbread Delight,' inspired by gingerbread cookies, both exclusive to Target. Lastly, 'Hot Cocoa Swirl,' with cocoa and marshmallow notes, is also exclusive to Target.
Image Credit: Dove
Trend Themes
1. Seasonal Scent Releases - Limited-edition seasonal scents such as those in Dove's Holiday Treats Collection create a sense of urgency and exclusivity.
2. Exclusive Retailer Partnerships - Offering exclusive scents through specific retailers, like Dove's new fragrances available only at Walmart and Target, drives store traffic and customer loyalty.
3. Nostalgic Aromas - Fragrances that evoke nostalgic experiences, such as Dove's Sugar Cookie Sprinkle and Gingerbread Delight, appeal to consumers' emotions and enhance product desirability.
Industry Implications
1. Personal Care - The personal care industry can benefit from seasonal and exclusive product launches to boost sales during peak holiday periods.
2. Retail - Retailers can attract more foot traffic and increase online sales by offering exclusive, limited-edition seasonal products like those in Dove's collection.
3. Fragrance - The fragrance industry can leverage nostalgic and holiday-themed scents to create unique product lines that capture consumer interest.
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