This Year's Moo Free Christmas Range Has New and Returning Favorites
Michael Hemsworth — September 24, 2024 — Lifestyle
References: moofreechocolates & retailtimes
The latest Moo Free Christmas range has been announced just ahead of the busy holiday season to provide shoppers with a number of options to pick up for guests or as gifts for friends and family alike. The product range includes the new Yummy Tummy Santa, Snowy Road Cracker, Chrimbo Mud and Jingle Chums alongside the returning Advent Calendars, Santa Bar and Choccy Snowballs. The various items within the festive range are competitively priced between 80p and £5 to make them an easy option for consumers to shift to when considering plant-based, free-from treats for the holidays.
CEO Andrea Jessop spoke on the latest Moo Free Christmas range saying, "The free from chocolate category continues to grow, hence at Christmas shoppers expect to find more alternatives to standard confectionery, and look to retailers to stock broader ranges. This presents stores with a great opportunity, when it comes to chocolate for the festive season. Thanks to Moo Free, this Christmas everyone can enjoy delicious chocolate, and know they’re being sustainable too.”
CEO Andrea Jessop spoke on the latest Moo Free Christmas range saying, "The free from chocolate category continues to grow, hence at Christmas shoppers expect to find more alternatives to standard confectionery, and look to retailers to stock broader ranges. This presents stores with a great opportunity, when it comes to chocolate for the festive season. Thanks to Moo Free, this Christmas everyone can enjoy delicious chocolate, and know they’re being sustainable too.”
Trend Themes
1. Plant-based Holiday Treats - The rising interest in plant-based holiday treats presents an opportunity for companies to cater to conscientious consumers seeking healthier and more inclusive options.
2. Free-from Confectionery Expansion - The increased demand for free-from confectionery products suggests a shift towards greater inclusivity and dietary consideration in holiday offerings.
3. Sustainable Festive Gifts - The appeal of sustainably sourced festive gifts highlights a growing consumer preference for environmentally friendly products during the holiday season.
Industry Implications
1. Confectionery - The confectionery industry is seeing a significant shift with the introduction of free-from and plant-based options, catering to new consumer demographics.
2. Retail - Retailers can benefit by expanding their holiday product lines to include more plant-based and free-from options, meeting the changing demands of health-conscious consumers.
3. Sustainability - The emphasis on sustainability in holiday chocolates marks a growing trend in the industry, encouraging the adoption of eco-friendly practices.
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