Nurofen's Pain Pass Helps Women Articulate Their Symptoms & Experiences
Laura McQuarrie — November 13, 2023 — Social Good
References: nurofen & mediacatmagazine
Women who experience pain often have their suffering overlooked by the healthcare industry and employers, and Nurofen's Pain Pass highlights a critical need for a more empathetic and comprehensive approach to address and acknowledge the complexities of pain management. PASS stands for Pause the conversation, Ask questions for clarity, Speak up and Seek another opinion, and it empowers women to proactively manage pain-related conversations with doctors and nurses.
The Pain Pass is a free, downloadable resource created in collaboration with industry workers and real women, and ultimately aims to eliminate women's pain from being diminished and dismissed because of their gender. This tool includes a pain tracker, as well as a list of words to help with describing physical experiences of pain.
The Pain Pass is a free, downloadable resource created in collaboration with industry workers and real women, and ultimately aims to eliminate women's pain from being diminished and dismissed because of their gender. This tool includes a pain tracker, as well as a list of words to help with describing physical experiences of pain.
Trend Themes
1. Empathetic Pain Management - Nurofen's Pain Pass highlights the need for a more empathetic and comprehensive approach to pain management, emphasizing the importance of addressing and acknowledging the complexities of women's pain.
2. Proactive Pain-related Conversations - The Pain Pass empowers women to proactively manage pain-related conversations with healthcare professionals, providing them with the tools and resources to effectively articulate their symptoms and experiences.
3. Collaborative Pain Advocacy - The creation of Nurofen's Pain Pass in collaboration with industry workers and real women demonstrates the importance of collaborative efforts in advocating for the elimination of gender-based pain dismissal and diminishing.
Industry Implications
1. Healthcare - The healthcare industry has an opportunity to adopt a more empathetic and comprehensive approach to pain management, addressing and acknowledging the complexities of women's pain.
2. Pharmaceuticals - Pharmaceutical companies can explore creating tools and resources, like the Pain Pass, to empower individuals to proactively manage pain-related conversations and better articulate their symptoms and experiences.
3. Advocacy Organizations - Advocacy organizations focused on pain management can collaborate with industry workers and individuals to develop tools and initiatives that aim to eliminate gender-based pain dismissal and diminishing.
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