Kelsey Elizabeth Cakes & Taste of Home Partner for a Holiday Event
Debra John — December 4, 2024 — Marketing
References: tasteofhome & kelseyelizabethcakes
This holiday season, Kelsey Elizabeth Cakes has partnered with Taste of Home, a digital-first lifestyle food brand, to host a festive event that brings together baking enthusiasts and the local community. The event will feature "an impressive selection of 20,000 homemade cookies, offering participants the chance to sample, exchange, and enjoy a variety of baked goods."
Taking place on December 5th at the Gordon Green in Cleveland, the second annual 'Cookie Exchange' has "quickly gained popularity, with tickets selling out shortly after becoming available." In addition to the cookie swap, the event encourages community engagement, allowing local bakers and dessert lovers to connect, share recipes, and celebrate their shared passion for baking.
For the Cleveland community, this event offers a unique opportunity to come together and enjoy the holiday season while celebrating the art of baking. It also highlights Taste of Home's commitment to fostering connections within local communities and providing a platform for home bakers to showcase their creativity.
Image Credit: Kelsey Elizabeth Cakes x Taste of Home
Taking place on December 5th at the Gordon Green in Cleveland, the second annual 'Cookie Exchange' has "quickly gained popularity, with tickets selling out shortly after becoming available." In addition to the cookie swap, the event encourages community engagement, allowing local bakers and dessert lovers to connect, share recipes, and celebrate their shared passion for baking.
For the Cleveland community, this event offers a unique opportunity to come together and enjoy the holiday season while celebrating the art of baking. It also highlights Taste of Home's commitment to fostering connections within local communities and providing a platform for home bakers to showcase their creativity.
Image Credit: Kelsey Elizabeth Cakes x Taste of Home
Trend Themes
1. Community-driven Baking Events - Events like Kelsey Elizabeth Cakes' 'Cookie Exchange' highlight the growing popularity of community-focused gatherings centered around baking.
2. Collaborative Brand Partnerships - The partnership between Kelsey Elizabeth Cakes and Taste of Home illustrates the potential for brand collaborations that foster local engagement and community building.
3. Digital-first Food Brands - Taste of Home's involvement in the event underscores the influence of digital-first brands in driving offline community experiences and food culture.
Industry Implications
1. Event Planning - The success of the 'Cookie Exchange' event showcases opportunities for event planners to create niche, community-driven experiences around popular hobbies like baking.
2. Food and Beverage - Local events centered on homemade treats reveal a growing market for artisanal and personalized food experiences within the food and beverage industry.
3. Digital Media - Taste of Home’s active role in local events indicates a trend where digital media brands are increasingly facilitating real-world community interactions.
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