Twix & Friends Christmas Selection is Arriving in the UK
Michael Hemsworth — September 22, 2024 — Lifestyle
References: mars & grocerytrader
The Twix & Friends Christmas Selection box is one of several new products making their way to the UK market this year to provide consumers with a way to elevate their celebrations as we head into the holiday season.
The product consists of a festively branded box that includes several Twix chocolate treats within alongside M&M's and Milky Way Magic Stars. The product is great for gifting occasions or personal enjoyment and is priced at just £2.75 to make it great for a small offering to a friend or family member or as a stocking stuffer.
Christmas & Gifting Senior Brand Manager Laura O'Neill spoke on the Twix & Friends Christmas Selection box and other holiday items saying, "At Mars Wrigley we are continually looking to bring new products to the market that both cater to evolving consumer demand and drive category growth and excitement. Chocolate plays an important role during many key seasonal rituals, from small festive gifts to daily delights and as such, seasonal and gifting is worth £1.8bn of total chocolate value sales."
The product consists of a festively branded box that includes several Twix chocolate treats within alongside M&M's and Milky Way Magic Stars. The product is great for gifting occasions or personal enjoyment and is priced at just £2.75 to make it great for a small offering to a friend or family member or as a stocking stuffer.
Christmas & Gifting Senior Brand Manager Laura O'Neill spoke on the Twix & Friends Christmas Selection box and other holiday items saying, "At Mars Wrigley we are continually looking to bring new products to the market that both cater to evolving consumer demand and drive category growth and excitement. Chocolate plays an important role during many key seasonal rituals, from small festive gifts to daily delights and as such, seasonal and gifting is worth £1.8bn of total chocolate value sales."
Trend Themes
1. Seasonal-themed Confectionery - Increasing demand for festive and themed products opens the opportunity to create high-appeal, limited-edition chocolate assortments.
2. Affordable Luxury Gifting - Low-cost, premium-looking gifts like the Twix & Friends selection appeal to budget-conscious consumers seeking high perceived value.
3. Multi-brand Collaboration Packs - Collaborative product packs featuring popular brand items can attract diverse consumer bases and enhance brand loyalty.
Industry Implications
1. Confectionery - The confectionery industry sees innovation through themed packaging and seasonal product releases enhancing consumer engagement.
2. Retail - Retail sectors benefit from affordable gifting options, driving seasonal sales and increasing foot traffic.
3. Marketing - Creative marketing strategies surrounding festive occasions elevate brand visibility and consumer excitement.
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