When it comes to packaging a product to sell, creating a design that will instantly capture a consumer's eye is key, which is why these comical branding techniques are some great examples of how marketers are utilizing humor to stand out.
While some retail brands choose to market their products with sleek designs and clear-cut logos, these comical branding techniques are more about making people laugh with their uses of adorable imagery and out-of-the-ordinary themes. What better way to stand out from the competition than by showcasing designs that feature references to pop culture phrases or shapes that aren't ordinarily associated with food or drinks?
From fascinating facial hair branding to satirical hair product labels, these comical branding techniques are certainly providing consumers with something both visually and intellectually stimulating to remember.
36 Comical Branding Techniques

36
Unfastened Box Branding
TK Food Wheat Cookie Packaging is Too Tiny for its Contents

35
Playful Promotional Branding
The Adidas N30 Neo Robot is Both Toy and Tech Accessory
34
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
33
Urban Essence Branding
Canned Air from Prague Offers a Whiff that Keeps on Giving
32
Takeout Container T-Shirt Packaging
Escudos de Lima Branding is Unusually Inspired
31
Flighty Fashion Branding
Air Asia T-Shirt Packaging Takes Off From Traditional Merchandising
30
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
29
Accordion Confection Presentation
Auberge du Soleil Packaging Incorporates a Paper Spring
28
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
27
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
26
Quirky Soft Drink Branding
Hugh Heffernan Creates Kitschy Soda Packaging for Elixir
25
Fruit-Inspired Phone Packaging
The Juice Box Phone Charger Package Uses Clever Marketing Tactics
24
Quirky Quacking Branding
Cute Lucky Duck Wine Labels Are Made for Casual Drinkers
23
Beaky Beverage Branding
Bizarre Wine Packaging Exudes an Enchanting Eccentricity
22
Candidly Branded Cartons
Discipline Packaging Has Simple and Direct Descriptions of its Contents
21
Personified Biscuit Boxes
BISC8ITO Cookie Packaging Features Adorable Cartoon Characters
20
Convenient Mobile Fry Carriers
McDonald's Japan Offers Free Fry Holder For Its Customers
19
Book Pun Beverage Branding
Novel Tea Cafe is a Concept for Drinks with Literary Allusions
18
Unfolding Confectionary Packaging
Chez Valois Creates Architectural Wrappers for Point G
17
Hair-Raising Treat Branding
The Spooky Chocolates Packaging Will Make Your Knees Quake
16
Weather Forecast Food Packaging
Kiyu Taro Labels Their Flavors Based on Atmospheric Conditions
15
Kooky Cartoon Branding
The Tentenublo Label Features Lighthearted Animated Shenanigans
14
Cartoon Booze Branding
The Spanish White Guerrilla Labels Feature Quirky Characters
13
Mirthfully Menacing Felines
Snookums Cat Food Labels Accurately Capture Human Kitty Relations
12
Punny Holiday Brews
Vessel Creates Custom Seasonal Beer Bottles for Their Clients
11
Humorous Snack Packages
Crave Canyon Features a Vibrantly Tongue-in-Cheek Design
10
Carnivorous Office Accessories
The T-Bone Steak Noteblock Lets One Share Important Reminders
9
Stereotyped Shampoo Duos
Holly Prince Celebrates Locks of Every Shade with the Betty Line
8
Quirky Simplistic Milk Cartons
Pau Puig Vázquez Designs Onlymilk's New Packaging
7
Fascinating Facial Hair Branding
Delicious Design League Crafts a Hairy Label for Upton's Naturals
6
Colorful Cleanser Rebranding
P & G Ivory Soap Makeover is Fun, Fresh and Vibrant
5
Bandit Burger Joints
Illegal Burger Gets Some Design Help From The Metric System
4
Spiced Chocolate Packages
The Sweet & Hot Packaging by Ivanna Shashkina Features Quirky Faces
3
Useless Necessity Campaigns
The Peugeot After Care Ad Targets Confused Consumers
2
Satirical Hair Solutions
Witty Descriptions & Slogan Makes Evo a Worthy Haircare Competitor
1
Perplexing Polygonal Typeface Packaging
Cuboid Takes Consumers Back in Time with Retro Fonts
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Bean-Shaped Coffee Makers
The Conceptual Bean Coffee Machine by Juliana Juleva is Charming
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Unsightly Oatmeal Campaigns
The Quaker 'Deliciously Ugly' Campaign Celebrates Oatmeal
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Holiday-Ready Cartoon-Themed Collections
The Forever 21 x Sanrio Holiday Collection is Playful
Playfully Serious Designs
Nik Bentel Studio Pivots from the Whimsical to the Playfully Serious
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Soda-Inspired Bodycare
Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents
Summer Treat-Inspired Candle Collections
Goose Creek Has Teamed Up with Popsicle® and Good Humor®
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Refreshed Pantyhose Brands
The New L'eggs Brand Identity is Playful and Modern
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Beer-Branded Skin Creams
Heineken® Silver Has Debubted the Heineken® Smootheriser
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Humorous Male-Targeted Campaigns
The Dollar Shave Club Announced its New 'The Club' Campaign
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Comforting Fabric Softener Branding
The Snuggle Rebrand Updates the Entire Product Range
Unique Gift Bows
Coors Light’s 'Beer Bows' are a Stress-Free Solution for Holiday Gifting
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Lighthearted Football Campaigns
Jim Beam x Keegan-Michael Key Present the ‘7 Stages of Defeat’
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Wintery Cartoon Apparel Capsules
Market x Peanuts Launch a Whimsical Capsule for the Colder Months
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Condiment-Flavored Toothpastes
Hismile Makes Toothpaste Sachets with Mustard and Ketchup Flavors
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Cookie-Paired Beer Initiatives
Iron Hill Prompts Consumers to Earn Their Beer Badges
Humorous Haircare Campaigns
CeraVe X SNL Team Up to Make Tackling Dandruff Less Serious
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Hangable Fragrance Tags
Born to Stand Out's Home Fragrances Enhance Interiors with Color & Scent
Festive Soy Sauce Packaging
The Santa Hat Kikkoman Soy Sauce Celebrates the Holidays
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Premium Canine Clothing
The Dog Face Brand Makes Stylish Dog Clothes, Jackets, and Accessories
Cartoon-Based Lifestyle Bundles
The Hello Kitty x Kitsch Collab Features Styling Essentials
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Comprehensive Personal Care Lines
Suave Launches a New Personal Care Line for Women, Men, and Kids
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Humorous Energy Drink Campaigns
Lucky Energy Debuts the Shangry Campaign
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Loyalty-Focused Branded DNA Kits
MUG Root Beer Pokes Fun with Its Limited-Edition Dawg DNA Kits
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Midwest Kombucha Rebranding Initiatives
Island City Kombucha Elevates Its Branding Aesthetic
Humorous Local Product Ads
Aylmer Responds to the U.S. Tariffs in a Humorous Manner
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Back-Row Beer Campaigns
Harbin Beer's Back Rack Hack Used Less-Ideal Retail Space to Boost Sales
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Colorful Cannabis Rebranding Projects
Naturae Rebrands Itself Under Its Popular Brand, Jaunty
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Pickle-Flavored Toothpastes
Hismile's Pickle Toothpaste Adds Novelty to Oral Care Routines
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Playful Alcohol Ads
The New Aviation Gin Commercial Brings Humor with Ryan Reynolds
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Witty Plushie Toys
Punchkins are 'Punny' Collectibles with 3D Details
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Personality-Forward Bookmark Designs
Humdrum Paper Offers Unique Bookmarks for Book Lovers
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Startup Name Generators
Bake Your Brand Uses AI to Create Unique Startup Names and Taglines
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs