The Adidas N30 Neo Robot is Both Toy and Tech Accessory
Amelia Roblin — June 3, 2011 — Life-Stages
References: adidas & behance.net
It's not enough to put an ad on the radio or a billboard off the highway anymore, and the purpose of the Adidas N30 Neo Robot is to tackle the company's target audience from a different angle, with a take-home bit of advertising.
With the goal of reaching a younger crowd, this marketing project involved the introduction of an endearing little android mascot that acts as a funny little figurine as well as a functional flash drive. The original USB trinket has a wholesome and boxy form, but designer Jared Nickerson strove to make the 2.0 version a little more controversial. The most up-to-date Adidas N30 Neo Robot takes on a much more complex shape, complete with quirky defective details and a menacing mechanical glare.
With the goal of reaching a younger crowd, this marketing project involved the introduction of an endearing little android mascot that acts as a funny little figurine as well as a functional flash drive. The original USB trinket has a wholesome and boxy form, but designer Jared Nickerson strove to make the 2.0 version a little more controversial. The most up-to-date Adidas N30 Neo Robot takes on a much more complex shape, complete with quirky defective details and a menacing mechanical glare.
Trend Themes
1. Playful Promotional Branding - The trend of using fun and interactive promotional products to engage with consumers and create a memorable brand experience.
2. Tech Accessories as Marketing Tools - The trend of combining technology and playful design to create tech accessories that serve as promotional items and marketing tools.
3. Targeting Younger Audiences with Novelty - The trend of targeting younger demographics by leveraging cute and novelty products that appeal to their sense of fun and playfulness.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can explore disruptive innovation opportunities by incorporating playful promotional products and tech accessories into their campaigns to engage with consumers in a unique and memorable way.
2. Consumer Electronics - The consumer electronics industry can embrace the trend of combining technology and playful design to create innovative tech accessories that not only serve a functional purpose but also act as promotional tools to increase brand awareness and loyalty.
3. Toy and Collectibles - The toy and collectibles industry can tap into the trend of targeting younger audiences with novelty products by partnering with brands to create unique and collectible items that resonate with this demographic's sense of fun and playfulness.
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