Air Asia T-Shirt Packaging Takes Off From Traditional Merchandising
Amelia Roblin — March 26, 2011 — Autos
References: prompt-design & thedieline
As much as freebie earbuds and logo-printed barf bags are fantastic souvenirs of your latest flight, the new Air Asia T-Shirt packaging takes mile-high paraphernalia to the next level.
Made by the ‘Here! Sod’ brand of tees, this airline apparel divulges from your run-of-the-mill crew neck thanks to the way it’s been wrapped up by Prompt Design of Bangkok, Thailand. Each garment is folded long and sideways to focus on the body of the red cartoon jet. Placed into a clear plastic box, the item’s avian picture is extrapolated with a set of extruding wings. Paired with a fold-up coat hanger that gives the fun-loving collectable flight, the Air Asia T-Shirt packaging makes this quirky commodity a great last-minute souvenir.
Made by the ‘Here! Sod’ brand of tees, this airline apparel divulges from your run-of-the-mill crew neck thanks to the way it’s been wrapped up by Prompt Design of Bangkok, Thailand. Each garment is folded long and sideways to focus on the body of the red cartoon jet. Placed into a clear plastic box, the item’s avian picture is extrapolated with a set of extruding wings. Paired with a fold-up coat hanger that gives the fun-loving collectable flight, the Air Asia T-Shirt packaging makes this quirky commodity a great last-minute souvenir.
Trend Themes
1. Unique Packaging - The Air Asia T-Shirt packaging demonstrates a trend of unique and eye-catching packaging designs, enhancing the overall product experience.
2. Branded Souvenirs - The Air Asia T-Shirt packaging reflects a trend of airlines and brands offering unique merchandise as souvenirs to enhance customer loyalty and brand recognition.
3. Playful Apparel Packaging - The Air Asia T-Shirt packaging showcases a trend of playful and interactive packaging designs, creating a memorable and engaging experience for customers.
Industry Implications
1. Airline Merchandise - The Air Asia T-Shirt packaging presents an opportunity for the airline industry to create innovative and appealing merchandise options that go beyond traditional t-shirts.
2. Retail Packaging - The unique packaging design of the Air Asia T-Shirts demonstrates an opportunity for the retail industry to embrace creative and attention-grabbing packaging designs.
3. Travel Souvenirs - The Air Asia T-Shirt packaging highlights an opportunity for the tourism industry to offer unique and collectible souvenirs that provide a memorable connection to the travel experience.
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