Auberge du Soleil Packaging Incorporates a Paper Spring
Amelia Roblin — July 30, 2011 — Marketing
References: designpackaginginc & thedieline
One of the purposes of wrapping products is to establish a ceremonious reveal for the consumer, and Auberge du Soleil packaging achieves this in a rather clever way. Instead of employing layers and layers of tissue and paper, this scrumptious solution by Evelio Mattos embodies the character of a quirky object in its own right.
John Turner rendered the three dimensional images of this amusing Jack-in-the-box branding concept, which demonstrates the incredible attention paid to the often under-explored item. Fan-folded cardboard rises around and above the four truffles, presenting inch-wide cutouts over each piece of chocolate. Once the logo-printed lid has been removed from Auberge du Soleil packaging, the peckish unwrapper can squeeze down the accordion casing to expose the delicious treats within.
John Turner rendered the three dimensional images of this amusing Jack-in-the-box branding concept, which demonstrates the incredible attention paid to the often under-explored item. Fan-folded cardboard rises around and above the four truffles, presenting inch-wide cutouts over each piece of chocolate. Once the logo-printed lid has been removed from Auberge du Soleil packaging, the peckish unwrapper can squeeze down the accordion casing to expose the delicious treats within.
Trend Themes
1. Unique Packaging Design - There is an opportunity for businesses to explore unconventional packaging designs that add an extra layer of excitement and surprise for consumers.
2. Interactive Consumer Experience - Incorporating interactive elements into product packaging can create a sense of engagement and playfulness for consumers, leading to a more memorable experience.
3. Attention to Detail - Paying close attention to the small details of packaging, such as fan-folded cardboard, can help businesses stand out and make their products feel more special.
Industry Implications
1. Food and Beverage - In the food and beverage industry, unique packaging designs can elevate the dining experience and create a lasting impression on customers.
2. Luxury Goods - Luxury goods brands can benefit from incorporating interactive elements into their packaging, as it adds an extra layer of sophistication and exclusivity.
3. Gift and Retail - In the gift and retail industry, attention to detail in packaging design can make products feel more special and increase their desirability as gifts.
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