Crave Canyon Features a Vibrantly Tongue-in-Cheek Design
Susan Keefe — November 29, 2011 — Lifestyle
References: lehivalley & lovelypackage
The creative team at Lehi Valley Trading Company have created a new, bold and vibrant brand of gourmet popcorn entitled Crave Canyon. The tongue-in-cheek phrases and titles that adorn the brightly colored bags introduce a kind of laid-back humor that cozies up nicely with the relaxed snack popcorn.
Each kind of popcorn has its own unique name and clever chef animation playing with the iconic images associated with flavor profile. The sun-dried tomato, asiago cheese and herbs flavor, for instance, showcases the chef holding up the Leaning Tower of Pisa and the wasabi ginger flavor shows the chef assuming the classic Karate Kid pose.
Made using all-natural ingredients, Crave Canyon is for stylish health-conscious snackers equipped with a good-humored funny bone.
Sure to have to snacking with gusto, Crave Canyon's packaging will garner this decadent corn a whole lot of attention.
Each kind of popcorn has its own unique name and clever chef animation playing with the iconic images associated with flavor profile. The sun-dried tomato, asiago cheese and herbs flavor, for instance, showcases the chef holding up the Leaning Tower of Pisa and the wasabi ginger flavor shows the chef assuming the classic Karate Kid pose.
Made using all-natural ingredients, Crave Canyon is for stylish health-conscious snackers equipped with a good-humored funny bone.
Sure to have to snacking with gusto, Crave Canyon's packaging will garner this decadent corn a whole lot of attention.
Trend Themes
1. Humorous Snack Packaging - Crave Canyon showcases the potential for humor and clever designs to enhance the snacking experience.
2. Gourmet Popcorn - Crave Canyon highlights the growing trend of premium and all-natural snack offerings.
3. Iconic Food Branding - Crave Canyon utilizes iconic images and clever animations to create memorable branding for snack foods.
Industry Implications
1. Food and Beverage - Crave Canyon represents a disruptive opportunity in the gourmet popcorn industry, where bold branding and unique flavor profiles can set a brand apart.
2. Marketing and Advertising - Crave Canyon's humorous and eye-catching packaging demonstrates the power of creative marketing to connect with consumers and enhance brand recognition.
3. Graphic Design and Packaging - Crave Canyon's packaging design showcases the potential for creative and playful packaging to make an impact on consumer buying decisions.
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