Witty Descriptions & Slogan Makes Evo a Worthy Haircare Competitor
Andrew Robichaud — July 18, 2009 — Fashion
References: evoresearch.au & coolhunting
Grabbing people's attention is always a good place to start when trying to sell a product. The creative minds at Evo have hit the nail on the head with their new collection of haircare products.
The names of the products make you curious about their composition and focus (Easy Tiger, Box O’Bollox, Gangsta Grip, Root Canal). The descriptions on the containers of the products are hilarious as well (Ritual Salvation, Bride of Gluttony, Normal Persons). The best part of the Evo brand is the slogan (well, the video is humorous too): “Saving ordinary humans from themselves.”
Maybe I’m not a complete lost cause, all I need is Evo.
The names of the products make you curious about their composition and focus (Easy Tiger, Box O’Bollox, Gangsta Grip, Root Canal). The descriptions on the containers of the products are hilarious as well (Ritual Salvation, Bride of Gluttony, Normal Persons). The best part of the Evo brand is the slogan (well, the video is humorous too): “Saving ordinary humans from themselves.”
Maybe I’m not a complete lost cause, all I need is Evo.
Trend Themes
1. Witty Product Names - The use of clever and intriguing names for products can capture consumer attention and generate curiosity, potentially leading to increased sales.
2. Humorous Descriptions - Using funny and entertaining descriptions on product packaging can create a unique brand identity and make the product more memorable to consumers.
3. Creative Brand Slogans - Crafting a catchy and humorous brand slogan can help differentiate a company from competitors and resonate with consumers, increasing brand recognition and loyalty.
Industry Implications
1. Haircare Products - The haircare industry can incorporate witty product names, humorous descriptions, and creative brand slogans to create a unique selling proposition and stand out in the market.
2. Consumer Goods - The consumer goods industry, in general, can benefit from utilizing witty product names, humorous descriptions, and creative brand slogans to make their products more engaging and appeal to a wider audience.
3. Marketing and Advertising - The marketing and advertising industry can explore the use of witty product names, humorous descriptions, and creative brand slogans as innovative strategies to develop compelling campaigns and attract consumer attention.
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