The Peugeot After Care Ad Targets Confused Consumers
Kamal Musharbash — June 10, 2011 — Autos
References: peugeot.au & ibelieveinadv
Australian advertising agency Arnold Furnace released a comical but genuine Peugeot After Care ad that targets all those quirky and confusing auto questions. For all those drivers out there, it is a well-known fact that, should a car need repair, many reach for their wallets and pull out the credit card and pay for things they did not even know existed.
Lo and behold, Peugeot has come up with after care for your vehicle that will eliminate all the unnecessary expenses. Instead of making you sit down at the shop waiting for the mechanic to install the watchamacallit, Peugeot after care has your back.
The slogan cleverly reads “Peugeot’s menu price service. Don’t pay for what you don’t need," and it is true. The next time you purchase a vehicle, just think of the better things you'd rather spend your money on as opposed to a million other thingamabobs.
Lo and behold, Peugeot has come up with after care for your vehicle that will eliminate all the unnecessary expenses. Instead of making you sit down at the shop waiting for the mechanic to install the watchamacallit, Peugeot after care has your back.
The slogan cleverly reads “Peugeot’s menu price service. Don’t pay for what you don’t need," and it is true. The next time you purchase a vehicle, just think of the better things you'd rather spend your money on as opposed to a million other thingamabobs.
Trend Themes
1. Comical Advertising - Opportunity for brands to use humor to capture consumer attention and convey their message in a memorable way.
2. Simplifying Customer Experience - Opportunity to streamline services and offer after-care solutions that eliminate unnecessary expenses for customers.
3. Transparent Pricing - Opportunity for brands to adopt clear and upfront pricing strategies that build trust and resonate with cost-conscious consumers.
Industry Implications
1. Automotive - Opportunity for automakers and dealerships to differentiate themselves by offering transparent and value-driven after-care services.
2. Advertising - Opportunity for advertising agencies to create impactful and humorous campaigns that connect with consumers and reinforce brand messaging.
3. Consumer Services - Opportunity for service providers across various sectors to simplify pricing structures and offer transparent and cost-effective solutions to customers.
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