As well as helping to make the world a better place, partaking in a charity collaboration is a powerful way for brands to become aligned with certain causes. While some brands stick to supporting the same pressing big issues year after year, others are a bit more willing to embrace smaller charities and organizations.
Some of the most unexpected collaborations include Kraft Heinz and a local Pittsburgh shop teaming up to create a limited-edition mustard bottle, tubes of Primula cheese supporting Make-a-Wish UK and a partnership between the Red Cross and Bitly that both shortens links and generates donations.
After launching the successful UNICEF Kid Power program on its own, Target has now announced that it will be selling the charitable fitness bands in-store, proving that there's always a chance for brands to join in and do something good at any time.
20 Charitable Collaborations
These Brand-Charity Collaborations Step Up for Social Repsonsibility:
Laura McQuarrie — Oct 22, 2015 — Social Good
20
Interactive Litter Bins
This London Litter Campaign Uses Fun Games to Recycle Cigarettes and Gum
19
Charitable Coat Donations
Macy's Clothes4Souls Partnership Offers a Buy One, Give One System
18
Sobering Toy Cars
This Drive Sober Campagin Hides Smashed Toy Cars Inside Cereal Boxes
17
Anti-Bullying Tees
This New Clothing Line Helps Raise Awareness About Bullying
16
Charitable Fashion Portraits
This Alexander Wang Photoshoot Features 38 Different Celebrities
15
Charitable URL Shorteners
'Hope.ly' is a Link Shortener That Drives Donations to the Red Cross
14
Philanthropic Mustard Bottles
Shop412 and Heinz Team Up to Create a Limited Bottle for Charity
13
Arctic-Saving T-Shirt Ads
This Campaign was Created by Vivienne Westwood & Andy Gotts MBE
12
Charitable Doll Collections
The cuddle + kind Collection Provides 10 Meals for Every Toy Sold
11
Charitable Fitness Bands (UPDATE)
UNICEF Matches Every 12,000 Steps Walked with Food Aid for Kids
10
LGBT Youth-Supporting Kicks
Social Brand M4D3 Have Teamed Up with Cyndi Lauper's True Colors Fund
9
AIDS-Supporting Sculptures
The Elton John Music is Love Collection Will Support an AIDS Foundation
8
Charity Shoe Campaigns
Audi Paired with Toms for its Summer Sale Event to Donate Shoes to Children
7
Charitable Water Print Bags
These Quilted Handbags Support Access to Clean Drinking Water
6
Free Book Vending Machines
JetBlue Launches a Free Book Vending Machine as Part of #BookBattle
5
Charitable Bicycle Initiatives
These Refurbished Bikes are Cleaning up Britain and Helping Malawi
4
Cancer-Fighting Burgers
The Think Pink Burger Collects Proceeds for Canadian Breast Cancer
3
Breast Cancer Awareness Desserts
The Pink Dessert Campaign 2015 Combines Champagne and Desserts
2
Kid-Drawn Drink Cups
These Wendy's Fast Food Cups Share Stories of Adopted Children
1
Charitable Cheese Packaging
The Primula Just Say Cheese Wrappers Raise Money for Make-A-Wish
Related Ideas
Streetwear-Inspired Beer Collaboration
Fat Tire and Vans Have Announced a Collaboration
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Collaborative Lifestyle Collections
Tekla and Birkenstock Join Forces on a New Collection
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Sustainable Repurposed Shirts
Olivia Wilde Unveils a New Eco-Friendly Collaboration with ThredUp
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Collage Basketball Apparel Collaborations
Reebok Partners with Basketball Sensation Angel Reese
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Elephant-Inspired Charitable Fashion Lines
LOVE BRAND & Co. Partners with Elephant Family USA
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Branded Performance Supplements
Reebok-Branded Supplements are Coming to North America
Collaborative Chunky Skate Sneakers
always do what you should do Joins adidas on the Superstar
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Fall Farmhouse Staples
Target Unveils a New Collaboration with Chip and Joanna Gaines
Footwear-Inspired Puzzle Brand Partnerships
Nike and LEGO Launch a Multiyear Partnership
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Shoe Brand QSR Collaborations
McDonald's and Crocs Join Forces on Crocs Clips Toys
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Sporty Collaborative Streetwear Capsules
Palace and Stella Artois Join Forces Again on a Capsule
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Student-Designed Footwear Collections
Dr. Martens and Central Saint Martins Join Forces in 2023
Educator-Supporting Fruit Snack Campaigns
Welch's 'Give Fruitfully' Campaign is Teacher-Focused
Collaborative Technical Apparel Capsule
UNDERCOVER and The North Face Join on a New Collection
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Ethical Coffee Partnerships
Win Win Coffee Collaborates with Aramark for Community Impact
Juxtaposing Artful Denim Capsules
Levi's and Kenzo Join Forces on a New Collection Together
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Limited Collaborative Lifestyle Shoes
Clarks Joins KITH and adidas on a New Samba Sneaker
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Holographic Game-Inspired Apparel
PUMA Unveils a New Collaboration with PlayStation
Racing League Toy Collaborations
LEGO and Formula 1 Announce their Multi-Year Partnership
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Premium Hockey Collaborations
NHL, Fanatics and lululemon Team Up for a New Fan Collection
Collaborative Textural Lifestyle Sneakers
New Balance Presents Another Technical 1906 Sneaker
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Heritage-Honoring Collaborative Shoes
Birkenstock Presents a Special Filson Collection of Shoes
British-Inspired Collaborative Apparel
JW Anderson and UNIQLO Join Forces on a New FW23 Capsule
Charitable Fashion Initiatives
KACHOROVSKA is Collaborating with SavED to Benefit Ukraine
Chocolate-Collaborative Tech Accessories
Samsung and Hershey's Join on a Accessory Capsule
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
All-Black Fashion Collaborations
CHARLES & KEITH Has Partnered with BLVCK Paris
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Farmer-Supporting Branded T-Shirts
Carhartt & The Farmlink Project Collaborate on a New Initiative
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Confidence-Boosting Candy Bars
Cadbury and The Prince's Trust Teamed Up to Support Young People
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Camping-Ready Collaborative Designs
KITH and Columbia Sportswear Launch a Camping Collection
Re-Released Fashion Collabs
H&M is Sharing Pre-Loved Styles from Guest Designer Collaborations
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Collaboration Cafe Brand Bracelets
The Little Words Project x Dunkin’ Collection is Coffee-Themed
Fashion-Forward Athlete Partnerships
The HUGO BOSS x David Beckham Collab is Highly Anticipated
Collaborative Slim Lifestyle Sneakers
Crazy Raccoon Takes a Go at It Own adidas Samba Sneaker
Pet-Celebrating Sporty Collaborations
Harvey Elliot Joins New Balance on a New Collection
QSR-Backed Clog Capsules
Crocs and McDonalds Release a Collaborative Clog Capsule
Vintage Style Collaborative Apparel
adidas Joins Forces with Wales Bonner on Another Collection
Collaborative Soup Branded Outerwear
Campbell’s x Parks Project Winter Warmth Collection is Cozy
Collaborative Candy Apparel
The JCPenney x HARIBO Collection Puts Candy and Branding in Focus
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Forest-Friendly Fashion Partnerships
GANNI and Canopy Join Forces to Enhance Sustainability
Educational Food Insecurity Partnerships
Albertsons Companies Foundation Supports FCCLA
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Food Insecurity Retail Campaigns
Asda 'You Buy, We Donate' Benefits BBC Children in Need
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Collaborative Archival Campaigns
Gap x Madhappy to Launch Exclusive 90s Collection
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Charity Christmas Foods
Co-Ops 'Christmas Food to Go' Range Supports a Childrens Charity
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Extensive Collaborative Kids Apparel
Palace Gap is a Collaborative Effort Between Two Brands
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Scholastic Dental Care Initiatives
Asda and Colgate Partnered to Donate 70,000 Dental Kits
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Food Insecurity-Targeting Initiatives
Hormel Foods Expanded Its Efforts During Hunger Action Month
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Charitable Laundry Initiatives
Tide Expands Its Loads of Hope Program with a New Partnership
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Sustainable Charcoal Brands
The Good Charcoal Company Sponsors Free BBQs for Those in Need
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Seasonal Charitable Chocolatier Campaigns
Lindt & Sprüngli Will Donate £1 for Every Teddy Sold
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Co-Branded Sleek Running Collections
Carhartt WIP Joins Progress Running Club on a Capsule
Mental Health Partnerships
Pacsun Has Announced a New Global Partnership with the Rare Impact Fund
Social Good Chocolate Products
A'cappella Chocolates Kabalagala Clusters Were Made with Nonprofits
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
Anniversary-Celebrating Educational Initiatives
Kleenex® Partners Jenna Bush Hager
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Heart Health Candy Partnerships
Essential Candy and Enduring Hearts Have Partnered for Heart Month
Stuffed Toy Sports Partnerships
Build-A-Bear Workshop and the Kansas City Chief Work Together
Ethical Cocoa-Sourcing Agreements
Hershey Signs a Five-Year Agreement with Nine Cocoa Cooperatives
Transparent Paid Partnership Features
LinkedIn Is Releasing a New Feature for Brand Partnerships
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Pre-Loved Clothing Markets
Charity Super.Mkt Will Take Over Fenwick's on Bond Street
QSR Donut Collaborations
McDonald's Plans to Stock Krispy Kreme Donuts at Chains Across the Nation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Health System Improvement Initiatives
Eli Lilly and Company Has Announced a Donation to UNICEF
Contemporary Home Brand Initiatives
abc carpet & home Participated in the Holiday Cheer
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Charitable Seafaring Snack Branding
Burts and RNLI Partnered to Showcase Heroes
Competition-Based Esports Partnerships
Esports World Cup Recruits Heinz, Logitech G, and Secretlab
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Charitable Fitness Collaborations
HYROX Partners with GiGi’s Playhouse to Increase Awareness