This New Clothing Line Helps Raise Awareness About Bullying
Katherine Pendrill — August 5, 2015 — Fashion
References: kindcampaign & bustle
Popular clothing brand 'Mother' recently teamed up with the 'Kind Campaign' to produce a line of t-shirts that helps to raise awareness about bullying. The Kind Campaign specifically focuses on bullying among young girls and the impact that it can have on their physical and emotional well-being. The new tees are designed to raise awareness and dismiss some of the misconceptions about bullying.
The tees come in navy blue or white, and they are adorned with the phrase 'Play Nice.' Customers who purchase a shirt are asked to take a picture of themselves wearing the tee, with the accompanying hashtag #PlayNice. Customers can also write about their own experiences in order to raise awareness about bullying and help empower those who may be struggling with similar issues.
While the tees are on the expensive side, 20 percent of the retail sales go directly to the Kind Campaign.
The tees come in navy blue or white, and they are adorned with the phrase 'Play Nice.' Customers who purchase a shirt are asked to take a picture of themselves wearing the tee, with the accompanying hashtag #PlayNice. Customers can also write about their own experiences in order to raise awareness about bullying and help empower those who may be struggling with similar issues.
While the tees are on the expensive side, 20 percent of the retail sales go directly to the Kind Campaign.
Trend Themes
1. Bullying Awareness Campaigns - Opportunity to create more clothing lines and merchandise that raise awareness about bullying and support anti-bullying initiatives.
2. User-generated Content for Social Causes - Opportunity to leverage user-generated content and social media to amplify awareness and engagement for social causes like anti-bullying campaigns.
3. Collaborations Between Brands and Nonprofits - Opportunity for brands to form partnerships with nonprofits to create joint initiatives that promote social causes and raise funds.
Industry Implications
1. Fashion and Apparel - Fashion brands can create clothing lines and merchandise that support social causes like anti-bullying campaigns.
2. Social Media and Marketing - Opportunity for social media platforms and marketing agencies to facilitate user-generated content campaigns for social causes.
3. Nonprofit Organizations - Nonprofits can collaborate with brands to create joint initiatives that raise awareness and funds for social causes.
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