The Chanel logo is one of the most recognizable logos in the world, so it’s no wonder that its branding power has been channeled into a number of creative Chanel spin-offs. We’ve featured some of the best in this bunch below, from Chanel fishing rods and tennis rackets to bicycles and museums. Check out these and more Chanel spin-offs below.
Implications - Even the oldest, most successful companies grow restless, which is why the world's iconic brands often venture into industries outside of their original market. This effects smaller companies in two ways: it increases the risk of sudden competition in any given industry and serves as an example for other organizations to live by. In today's crowded market, to serve one demographic exclusively could be fatal, thus, spreading oneself out may not be a bad idea.
25 Clever Chanel Spin-Offs
From Lagerfeld-Designed Fishing Rods to Couture-Inspired Cars:
Marissa Brassfield — Sep 6, 2009 — Fashion
25
Chanel Tennis Racket
Sport Equipment For The Brand Conscious
24
Haute Couture Cupcakes
From Chanel to Louis Vuitton, Sweet Fashion-Inspired Desserts
23
Couture Angling
Chanel Fishing Rod
22
Chanel Bicycle
Designers Against Global Warming
21
Haute Couture Cars
The Chanel Fiole is a Study in Elegant Black & White Design
20
CHANEL 3rd
Low Cost Perfume for the Third World
19
Diamond Skull Microphone
Kylie Chanels Marilyn
18
Celebrity Self-Parodies
Chanel's Lagerfeld Says ‘Karl Who?' With Tote Bag
17
Couture Rock Instruments
Chanel Guitar for Fashionista Musicians
16
Romantic Rumor Flicks
‘Coco Chanel & Igor Stravinsky' Pays Tribute to Old Lovers
15
Kaiser Choppers
Karl Lagerfeld Unveils a Custom Designed Chanel Motorcycle
14
Minty Nail Lacquers
Chanel Announces the Release of Coveted Jade Nail Polish
13
Artfully-Abused Logos
Counterfeit Chanel Art
12
Couture-Inspired Cars
The Saab Fashionista Evokes Karl Lagerfeld & Chanel Style
11
Massive Purse Exhibits
Chanel 2.55 Opens in NYC
10
Couture Clamshell Handbags
Chanel Runway Accessory Packaging Given the Lagerfeld Touch
9
One-Of-A-Kind Watch
Chanel J12 Tourbillon
8
Transient Art Pavilion
Zaha Hadid's Chanel Design
7
Fashion Segways
Chanel-Branded Segway Is The Black Beauty of Personal Transit
6
Designer Drip Bags
Olivier Trillon Turns Hospital Gear High Fashion With Chanel IVs
5
Sleek Ceramic Watches
The Chanel ‘J12 Noir Intense' Oozes Luxury
4
Fashion Bubbly
Tony Conigliaro Creates 'Cocktail No. 5' Chanel Champagne
3
Patriotic Cosmetics
Chanel London Madness Collection Has Union Jack Flag Eye Shadow
2
Designer Coins
Chanel 125th Anniversary Euro by Karl Lagerfeld
1
Logo Lip Creams
Levres Signess Chanel Compact is Limited-Edition Loveliness
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Lacoste x CLOT Fuse Heritage and Urban Fashion
Consciously Cool Jewelry
'The Art of Adornment' is a Must-Have Collaboration Collection
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Colorful Fall Collaborative Streetwear
le FLEUR* and Lacoste Join Forces on a New Capsule
Architectural Luxury Handbags
The Louis Vuitton x Frank Gehry Collection is an Exploration of Form
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Luxury Fashion Bag Charms
Miu Miu Introduces a Luxury Range of Adorable Bag Charms
Luxury Ready-to-Wear Brands
KZ_K Studio Has a Unique Approach to Fashion, Inspired by Architecture
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Car-Branded Sneaker Collaboratioons
Porsche and PUMA Announce New Shoe Silhouettes for 2023
Croatian Crocheted Umbrellas
Svjetlana Deeba Latinčić Celebrates Timeless Elegance
Semi-Transparent Concept Cars
This Renault Twingo Concept Features an Inside-Out Design
Vintage-Inspired Essential Garments
Every Other Thursday Launches Classic Staples Remastered
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Textural Breathable Lifestyle Shoes
CLOT Takes a Spin at a Pair of the adidas Gazelle Sneakers
Crayon-Themed Arm Cuffs
Nadine Ghosn Unveils the 'Color-FULL' Bracelet Collaboration with Crayola
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Drop-Shaped Perfume Bottles
Marilyn Monroe Inspired the Limited-Edition No. 5 L'Eau de Chanel
Brand Heritage Watch Collections
GUESS Celebrates with the Launch of Four Iconic Watches
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Gold-Toe Sneaker Lines
The Made in Schiaparelli Sneaker Blends Streetwear & High-End Sensibilities
Vintage-Inspired Racecar Apparel
Levi’s x McLaren Partner for a Second Exclusive Capsule
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Alligator-Adorned Fashion Capsules
le FLEUR* Teams Up with Lacoste on a Collaborative Collection
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Dynamic Sci-Fi Fashion Collabs
Fendi and MAD Architects Join Forces on a Futuristic Capsule
70s-Inspired Structural Furniture
Nouveau Standard Creates the Collection 12 of Retro Designs
Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Remixed Monogrammed Collections
The LV Remix Collection Celebrates Heritage While Looking Ahead
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Luxury Tennis-Inspired Capsules
Kinn Studio x Sunset Tennis Club Offers Elevated LA Fashion
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Dynamic Sporty Sleek Fashion
District Vision Branches Out with a New Cycling Capsule
Automotive Brand Exercise Bikes
The Audi Smart Spinning Bike by Qingsheng Meng is Stylish
Designer-Backed Low-Cut Sneakers
adidas and Stella McCartney Create a New Court Boost
Luxurious Debut Tableware Capsules
Louis Vuitton Presents its First Tableware Collection
Fully Functional Statement Pieces
Chanel Repurposes its Premiere Watch into Premiere Sound
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Sleek Cozy Footwear Rebrandings
The Refreshing UGG Rebranding Brings the Name to New Heights
Repurposed Denim Furniture
Levi's Icons Re/Outfitted Refreshes Iconic Designs with Discarded Denim
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Playful Character-Adorned Apparel
Mark Gonzales Reunites with adidas for the Shmoofoil Collection
Juxtaposing Artful Denim Capsules
Levi's and Kenzo Join Forces on a New Collection Together
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Deflated Balloon Clothing Hangers
Chong Shop Has Revamped the Iconic Clothes Hanger Using Waste
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Designer Film Costumes
Chanel-Designed Costumes Illuminate a Musical About the End of the World
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Luxury Hotel Capsule Collections
Late Checkout: A Ritz-Carlton Story Shares Co-Branded Styles
Playful Limited-Edition Travel Accessories
Cartolina and Neely & Chloe Launch an Ethereal Line
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Collaborative Luxe Car-Inspired Bags
Aer and Porsche Present the Limited Rennsport Reunion 7
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Neutral Collaborative Streetwear Series
Lacoste and Highsnobiety Join on a New Collection
Imitation Book Accessories
Novel Bookwallets Mimics Novels and Film Books for Small Leather Goods
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Computer Symbol-Inspired Watch Designs
Anicorn Watches Releases the Spinning Beach Ball Watch
Bespoke Vehicle-Inspired Partnerships
Can-Am & The Shoe Surgeon Create Bespoke Sneaker Designs
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Luxury Beauty Houses
Chanel Unveils First House of Beauty Destination in Paris
Shoe-Inspired Lifestyle Apparel
Converse's Unveils its New Chuck Taylor Clothing Line
Canvas Co-Branded Hi-Top Sneakers
Nike and Converse Join Forces on a Pair of Chuck Taylors
Japanese-Inspired Outdoor Apparel
LL Bean Presents its Dynamic Outdoor Japan Collection
QSR Eyewear Capsules
KFC x Shady Rays Launched a Unique Three-Piece Collection
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Pickleball-Inspired Apparel
Le Pickle Club is a New Chic Parisian Collection
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Anti-Luxury Hotel Designs
Chopard Launches a New Hotel That Embodies Quiet Luxury
Luxury Hotel-Inspired Varsity Collections
Sporty & Rich x The Carlyle Hotel Debut Vintage Styles
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Collaborative Dynamic Streetwear
Soho Yacht Club Joins Forces with Limo Boyz on Soho Limo Club
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Spring-Centric Outerwear Collections
Namacheko Introduces its New Capsule for the SS24 Season
Statement-Making Logo-Adorned Jeans
Chanel's Denim Collection Emphasizes the Brand's Identity
Anime-Themed Fashion Lines
One Piece is Working With Lacoste to Produce a New Apparel Capsule
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Apparel Brand Industry Expansions
'Reebok' is Expanding to Enter the Micro-Mobility Space
Focus-Enhancing Eyewear Designs
Oakley Introduces the Latch Panel Lifestyle Sunglasses
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Fashion-Forward Tennis Sweaters
L’Oeuf Poché Offers Chic Modern Activewear
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Premium Outerwear Collections
Rudsak Combines Sustainable Materials with Rebellious Edge
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Upcycled Women's Fishing Wear
Take Me Fishing™ Unveils a New Capsule with Rentrayage
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Asymmetrical Collaborative Shirts
Lacoste's COMME des GARÇONS Shirt Readies for FW23
Animal-Shaped Luxury Beanbags
Bottega Veneta Presents the Art Collection Inspired by Noah's Ark
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Durable Handmade Jewelry Capsules
Maple and J Produces Eye-Catching Accessories for the Every Day
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Performance-Ready Stylish Tennis Capsules
Lacoste Presents the Retro Lineshot Collection
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Convenience Chain Golf Collections
7-Eleven Unveils its new Convenience Tour Golf Collection
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Auto-Themed Luggage Collaborations
Delsey Paris and Jeep Launched a New Outdoor Luggage Line
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Second Leather Design Campaigns
Montblanc and Wes Anderson Drop 100 Years of Meisterstück
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Chinese Restaurant-Branded Fashion Lines
MR CHOW Launches Its Inaugural Clothing Collection
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Artfully Downsized Martini Glasses
Chopin and Fferrone Launch the Ernestine Mini Martini Capsule