Nouveau Standard Creates the Collection 12 of Retro Designs
Amy Duong — April 18, 2024 — Art & Design
References: redirect.viglink & design-milk
French design firm Nouveau Standard which is founded by Simon Brandeau and Jonathan Fleurance unveils the Collection 12. It is comprised of four furniture structures including a chair, a table, a lamp, and a low chair. The inspiration behind the capsule stems from past eras, nodding to the late 70s. The capsule aims to capture the same essence of parents' bedroom set during that time highlighting two notable shapes: the ball and the cone.
It features a weighted presence as it utilizes heavy wood covered in oak cladding. Fleurance explains the design concept, stating “The overloaded pattern is a nod to the 70s and plays on contrasts with the more primary forms of furniture. We like the idea that furniture can be an actor in our lives which touch us at the intersection of the present and the past.”
Image Credit: Nouveau Standard
It features a weighted presence as it utilizes heavy wood covered in oak cladding. Fleurance explains the design concept, stating “The overloaded pattern is a nod to the 70s and plays on contrasts with the more primary forms of furniture. We like the idea that furniture can be an actor in our lives which touch us at the intersection of the present and the past.”
Image Credit: Nouveau Standard
Trend Themes
1. Retro Aesthetic Resurgence - Opportunity to blend nostalgic design elements with modern functionality to appeal to consumers seeking a touch of the past.
2. Structural Innovation Fusion - Potential to merge traditional structural designs with contemporary materials for a unique hybrid approach in furniture creation.
3. Era-inspired Capsule Collections - Capability to curate limited edition furniture lines that encapsulate the essence of specific historical periods for a storytelling furniture experience.
Industry Implications
1. Furniture Design - Chance for furniture designers to experiment with incorporating iconic design elements from past decades into modern pieces for an eclectic appeal.
2. Interior Decor - Opportunity for interior decor brands to tap into the trend of nostalgic design influences by offering curated collections that evoke specific eras.
3. Retail Merchandising - Potential for retail sectors to showcase curated capsule collections that bridge the gap between retro vibes and contemporary lifestyle preferences.
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