Chanel Repurposes its Premiere Watch into Premiere Sound
Debra John — July 18, 2024 — Fashion
References: chanel & cnaluxury.channelnewsasia
Chanel has reimagined its iconic 'Premiere Watch' into the innovative 'Premiere Sound.' Designed by Arnaud Chastaingt, the brand’s watch creative studio director, this transformation allows the bracelet to "convert into a necklace, connected to black and gold in-ear headphones featuring the signature double C logo." The headphones are fully functional, connecting effortlessly to iPhone, Android smartphones, or any audio device. They come equipped with a microphone and a remote control to adjust volume, control audio, and video playback, and receive calls.
The watch component boasts "a steel case which is coated with 18k yellow gold and a black-lacquered dial, powered by a quartz movement." The necklace chain, coated with 18k yellow gold and interwoven with black leather, incorporates a matte black audio cable. Additionally, the wired headphones are designed to be removable, allowing the wearer to adjust the statement piece back into a fashionable necklace; effortlessly combining luxury fashion with cutting-edge technology.
Image Credit: Chanel
The watch component boasts "a steel case which is coated with 18k yellow gold and a black-lacquered dial, powered by a quartz movement." The necklace chain, coated with 18k yellow gold and interwoven with black leather, incorporates a matte black audio cable. Additionally, the wired headphones are designed to be removable, allowing the wearer to adjust the statement piece back into a fashionable necklace; effortlessly combining luxury fashion with cutting-edge technology.
Image Credit: Chanel
Trend Themes
1. Hybrid Wearable Tech - Blending fashion and technology in accessories to create multifunctional pieces that serve both aesthetic and practical purposes.
2. Luxury Audio Devices - Developing high-end headphones and audio equipment that double as designer jewelry, appealing to luxury consumers.
3. Convertible Accessories - Designing adaptable accessories that transition between different uses, enhancing versatility and consumer appeal.
Industry Implications
1. Wearable Technology - Expanding the wearable tech market by integrating luxury and multifunctional features into traditional jewelry items.
2. Luxury Fashion - Combining luxury fashion elements with advanced technology to create premium, multifunctional statement pieces.
3. Consumer Electronics - Innovating in the consumer electronics sector by merging sophisticated audio technology with high-end fashion design.
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